Description
Philips Electronics India ltd. was facing problem “low demand of Handy Vacuum cleaner”, so my motive of the project was to develop new potential market for the company.
Project Report on “DEVELOPING A HANDY VACUUM
CLEANER POTENTIAL MARKET”
OF PHILIPS ELECTRONICS INDIA LIMITED, DELHI"
Executive Summary
Philips Electronics India ltd. was facing problem “low demand of Handy Vacuum
cleaner”, so my motive of the project was to develop new potential market for the
company.
The main objective of my study is to find out the “New Potential market of The
Handy Vacuum cleaner” (stress up on Car Accessories, Car Services Center &
Computer Hardware market). For the purpose of the measuring it I also do the
survey. Data was obtained through structured questionnaire. Data collected through
this process facilitate in having all kinds of Dealer’s Views.
Consumer Electronics: -
Employing 17,000 people worldwide, Consumer Electronics is a global leader in
connected displays, home entertainment networks and mobile infotainment. Its
product range includes televisions (conventional CRT and Flat screen), DVD players
and recorders, audio systems (separates and portables),
Lighting: -
Philips Lighting is No.1 in the global lighting market and employs 44,000 people
worldwide, with manufacturing operations in Europe, the United States, Latin
America and Asia. It operates in four lines of business: Lamps, Luminaires, Lighting
Electronics and Automotive Special Lighting and UHP.
Contents
1. Executive summary
2. Introduction of Philips
3. Company profile
Introduction of the study undertaken
4. Introduction of the product
5 Introduction of the project
6 Objective of the study
Sub objective
Major concept employed in the study
7. Research methodology
Objective of Research
8. Research design.
Exploratory research design.
9. Sample design
10. Data collection
Source of data collection.
Primary (questionnaire).
11. Analysis & Interpretation of Data
Tabulation & Graph Analysis
12. Conclusion and Findings
13. SWOT Analysis.
14. Suggestion/Recommendation
15. Annexure
16. Bibliography
doc_379543278.docx
Philips Electronics India ltd. was facing problem “low demand of Handy Vacuum cleaner”, so my motive of the project was to develop new potential market for the company.
Project Report on “DEVELOPING A HANDY VACUUM
CLEANER POTENTIAL MARKET”
OF PHILIPS ELECTRONICS INDIA LIMITED, DELHI"
Executive Summary
Philips Electronics India ltd. was facing problem “low demand of Handy Vacuum
cleaner”, so my motive of the project was to develop new potential market for the
company.
The main objective of my study is to find out the “New Potential market of The
Handy Vacuum cleaner” (stress up on Car Accessories, Car Services Center &
Computer Hardware market). For the purpose of the measuring it I also do the
survey. Data was obtained through structured questionnaire. Data collected through
this process facilitate in having all kinds of Dealer’s Views.
Consumer Electronics: -
Employing 17,000 people worldwide, Consumer Electronics is a global leader in
connected displays, home entertainment networks and mobile infotainment. Its
product range includes televisions (conventional CRT and Flat screen), DVD players
and recorders, audio systems (separates and portables),
Lighting: -
Philips Lighting is No.1 in the global lighting market and employs 44,000 people
worldwide, with manufacturing operations in Europe, the United States, Latin
America and Asia. It operates in four lines of business: Lamps, Luminaires, Lighting
Electronics and Automotive Special Lighting and UHP.
Contents
1. Executive summary
2. Introduction of Philips
3. Company profile
Introduction of the study undertaken
4. Introduction of the product
5 Introduction of the project
6 Objective of the study
Sub objective
Major concept employed in the study
7. Research methodology
Objective of Research
8. Research design.
Exploratory research design.
9. Sample design
10. Data collection
Source of data collection.
Primary (questionnaire).
11. Analysis & Interpretation of Data
Tabulation & Graph Analysis
12. Conclusion and Findings
13. SWOT Analysis.
14. Suggestion/Recommendation
15. Annexure
16. Bibliography
doc_379543278.docx