Deutsche Bank wins Idea Brand Equity Quiz 2007
Mumbai team emerges winner after a closely fought battle at India Inc’s quiz event of the year
From left) Deutsche Bank team-members Rajiv Rai and Sudipta Roy, quizmaster Derek O'Brien, Ford India’s GM Manoj Dadhich, Idea Cellular’s MD Sanjeev Aga and Economic Times’ CEO Arun Arora at the finals of the Idea Brand Equity Quiz 2007
It was a real nail-biting finish for the ‘Idea Brand Equity Quiz 2007’ held at the Mahalaxmi Race course’s Turf Club on Sunday. Organised by the Economic Times with Idea being the presenting sponsor, the grand event’s finale had ten teams representing the cream of India Inc.
Two semi-finals, with five teams each, were held prior to main final to narrow down the field to just four teams, which would then compete for the top prizes.
The ten teams who made it to this level included Tata Consultancy Services (TCS) from Kolkata, Mudra Communications from Ahmedabad, Vizag Steel from Hyderabad, Bhillai Steel Plant from Indore, NTPC from Delhi, The Sanmar Group from Chennai, Malayala Manorama from Kochi and Ray + Keshavan Design Associates from Bangalore.
With the climax building up in the final round, Mumbai’s own Deutsche Bank and Savoir Faire from Pune ended up fighting for the grand prize – two Ikon cars by the Grand Prize sponsor Ford and other goodies worth Rs 5 lakhs. The host of the evening, Derek O’Brien, could hardly contain his excitement.
But, in the end, it was Deutsche Bank which took the lead and emerged winners of the contest. But the action was not curtailed to the stage itself. The mammoth audience present on the occasion were entertained by well-known actor and comedian Ash Chandler and even had a chance to win Rs 3,65,000 in prizes.
Kingfisher airline sponsor. Other sponsors of the evening included Wipro (Innovation Partner), Times Now & Radio Mirchi (both Associate Partners), Pierre Cardin (Official Time Partners) and Yatra.com (Official Travel Partner).
The National Prize sponsors were Kaya Skin Clinic, Provogue, Gitanjali, Lee, Vedic Village Spa & Resorts, FUJIFILM Finepix Digital Cameras, Digjam and Antivirus Quick Heal. While Hilton was the Hospitality Partner, beverages were sponsored by Kingfisher.
Mumbai team emerges winner after a closely fought battle at India Inc’s quiz event of the year
From left) Deutsche Bank team-members Rajiv Rai and Sudipta Roy, quizmaster Derek O'Brien, Ford India’s GM Manoj Dadhich, Idea Cellular’s MD Sanjeev Aga and Economic Times’ CEO Arun Arora at the finals of the Idea Brand Equity Quiz 2007
It was a real nail-biting finish for the ‘Idea Brand Equity Quiz 2007’ held at the Mahalaxmi Race course’s Turf Club on Sunday. Organised by the Economic Times with Idea being the presenting sponsor, the grand event’s finale had ten teams representing the cream of India Inc.
Two semi-finals, with five teams each, were held prior to main final to narrow down the field to just four teams, which would then compete for the top prizes.
The ten teams who made it to this level included Tata Consultancy Services (TCS) from Kolkata, Mudra Communications from Ahmedabad, Vizag Steel from Hyderabad, Bhillai Steel Plant from Indore, NTPC from Delhi, The Sanmar Group from Chennai, Malayala Manorama from Kochi and Ray + Keshavan Design Associates from Bangalore.
With the climax building up in the final round, Mumbai’s own Deutsche Bank and Savoir Faire from Pune ended up fighting for the grand prize – two Ikon cars by the Grand Prize sponsor Ford and other goodies worth Rs 5 lakhs. The host of the evening, Derek O’Brien, could hardly contain his excitement.
But, in the end, it was Deutsche Bank which took the lead and emerged winners of the contest. But the action was not curtailed to the stage itself. The mammoth audience present on the occasion were entertained by well-known actor and comedian Ash Chandler and even had a chance to win Rs 3,65,000 in prizes.
Kingfisher airline sponsor. Other sponsors of the evening included Wipro (Innovation Partner), Times Now & Radio Mirchi (both Associate Partners), Pierre Cardin (Official Time Partners) and Yatra.com (Official Travel Partner).
The National Prize sponsors were Kaya Skin Clinic, Provogue, Gitanjali, Lee, Vedic Village Spa & Resorts, FUJIFILM Finepix Digital Cameras, Digjam and Antivirus Quick Heal. While Hilton was the Hospitality Partner, beverages were sponsored by Kingfisher.