Dettol presentation

Hey All,

Was wondering if anyone has a comparative study on how the hand wash market market has moved after the successful launch of Lifebuoy liquid hand wash.... what were the differing strategies of both Dettol and Lifebouy....
This would be of great help...

MMTIA.

Gautam
 
Hey All,

Was wondering if anyone has a comparative study on how the hand wash market market has moved after the successful launch of Lifebuoy liquid hand wash.... what were the differing strategies of both Dettol and Lifebouy....
This would be of great help...

MMTIA.

Gautam

Dettol liquid continues to be a first-aid staple in most homes. Brand extensions such as Dettol liquid hand wash and Dettol soap have also managed to find a place in people's bathrooms. Reckitt Benckiser's flagship brand, Dettol makes for one-third of the company's Rs 1,000-crore (Rs 10 billion) turnover. Dettol Liquid hand wash created a new market and lords over 60 per cent of market in the category.

chk out these links....might help u on this..........

Management Informatika-Learn and Share- A www.blogomania.in initiative: 07/01/2007 - 08/01/2007

Lifebuoy

Marketing Practice: Dettol : 100% protection, Is the brand protected?


http://www.managementparadise.com/f...oilet-soap-industry-competitive-analysis.html

http://www.managementparadise.com/forums/miscellaneous-projects/55103-ppt-lifeboy-soap.html
 
hey all,
this is my first post...i wud like to see this presentation to find out what dettol is doing about getting out from its "germ protection" positioning.
 
Hi ...

This presentation was done by our team in Marketing Management .This project is on dettol as a brand



Regards
Sudheer
Hi Sudheer,

The attchment is informative but this information provided is till 2004 w.r.t to analysis and graphical representation.Right?
Do you have any update on the same..i mean data or any source where we can procure the same..
It would be really helpful if you can provide the same.
 
hi that s nice project
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