In the United States alone, digital marketing value stands at about $62 billion per year and the figure can only rise up from there. With budget this big, you can be sure to experience digital marketing both as a consumer and as a producer. In essence, digital marketing should be the cornerstone of any marketing strategy.
As many of us continue to strategize our next marketing moves, wondering what the future of marketing holds, the digital savvy marketers are already making a killing in the online arena. Marketing departments of big organizations must realize that the area of marketing is an ever-evolving monster that must be understood in order to be tamed. As with everything else in life, sometimes it can be tempting to get stuck in past successes and forget about the present and future challenges. Sometimes we too easily forget the fact that change is the only constant in life. It is unfortunate that many organizations are guilty of this offense and they have had to pay a big price for being stubborn.
Those who were perceptible enough to understand the direction of the future of marketing have already reaped the fruits of their agility and courage. But the good news is that it is not yet too late. There is still a lot of room for amendments. If you have not embraced digital marketing, you can still catch up and claim your fair share of the pie. After all, the digital marketing bandwagon has not gone too far.
If you still want to rule your industry, you have little choice than to embrace the digital world because that is where the customers spend most of their time. You need to look at ways of leveraging digital tools to build personal relationships with clients and this involves mastering the art of responsible design in order to drive relevant communications that convert.
The good thing about digital marketing, unlike traditional marketing strategies like TV and print media, is that digital marketing allows markers to get hard data about their efforts back. In other words, one can easily track the total reach, conversion rates and return on investment with the click of a mouse. You can use tools like Google Analytics and other apps to take measurements.
Having said that, it is important that you come up with successful digital marketing strategies. Successful digital marketing strategies should allow you to reach people and make them engage with your brand online through blog like Entfire, website or social media. However, there has to be conversion because engagement without conversion is not ideal in any marketing campaign. In addition, an effective digital marketing should allow followers to increase, organically. How do you then increase your followers organically? The following are few helpful ways:
# Create engaging content. It is imperative to create content that is both searchable and shareable. That way, the content can attract more followers without doing a lot.
# Customer should come first. Companies that publish a lot of content that talk about the company, its products and services and everything else about the company normally end up doing badly in social media. Design your content in such a way that it is customer-centric. This will engage customers to the point that they will become great ambassadors for your brand.
# Relevant information is critical. The backbone of any digital marketing strategy is to keep information relevant. The customers and prospective customers should receive the right information at the right time, place and form.
# Add a human touch. You are communicating to human beings; not robots. So add a human touch to your digital marketing messages.
With the above takeaways, there is little doubt that digital marketing will work for you. The bottom line is to build lasting relationships with your customers by enhancing their experiences via digital tools.