Eforts by –
Faiqa (8), Sheetal(22),
Esther(11), Priyank(9),
Vishal(30)
e!ision "akin#
$hat is e!ision "akin#%
The process of examining your
possibilities, options, comparing
them and choosing a course of
action.
&n the 'ro!ess o( )e!ision *akin#, +e *ay ,se
*any tools, te!hniq,es an) 'er!e'tions-
“Doing what’s right isn’t hard-
knowing what’s right is.”- yndon !.
"ohnson
$hat is Pro),!t &nno.ation%
?
/here is no ,ni.ersally a!!e'te) )e0nition
(or 1'ro),!t inno.ation2 or 1ne+ 'ro),!t2
?
So*e resear!hers ,ha.in# a !ons,*er
oriente) a''roa!h, say that
an inno#ation is a product , ser#ice,
attribute or idea that consumers
within a market percei#e as new
&nno.ation
?
Firm oriented innovation: /reats the ne+ness o( a
'ro),!t (ro* the 'ers'e!ti.e o( !o*'any 'ro),!in#
or *arketin# it-
?
Product oriented innovation: Fo!,ses on the
(eat,re inherent in the 'ro),!t itsel( an) on the
efe!ts these (eat,res are likely to ha.e on
!ons,*ers establishe) ,ses 'atterns
?
Market oriented innovation: 3,)#es the ne+ness
o( the 'ro),!t in ter*s o( ho+ *,!h e4'os,re
!ons,*er ha.e to the ne+ 'ro),!t-
?
Consumer oriented innovation: 5e+ness is base)
on !ons,*er6s 'er!e'tion o( the 'ro),!t rather than
on 'hysi!al (eat,res or *arket realities
Pro),!t 7riente) &nno.ation
E4a*'le
Discontinuous
innovation
•
Cell Phone
Dynamically
Continuous
innovation
•
Send/receive email
•
FM
• MP3
•
Camera
Continuous
innovation
•
Bluetooth headset
•
WiFi
• Android system
•
Dual sim card
• Software
if,sion an) 8)o'tion o(
&nno.ations
?
Di$usion is a *a!ro 'ro!ess !on!erne) +ith
the s'rea) o( a ne+ 'ro),!t (ro* its so,r!e to
the !ons,*in# ',bli!-
?
%doption is a *i!ro 'ro!ess that (o!,ses on
the sta#es thro,#h +hi!h an in)i.i),al
!ons,*er 'asses +hen )e!i)in# to a!!e't or
re9e!t a ne+ 'ro),!t-
5e+ Pro),!t an) it6s
if,sion
Some aspects related to product purchase and rand loyalty!
?
Knowled"e aspect
?
Persuasion aspect
?
Decision aspect
?
Implementation of the decision
?
Confirmation
/ra!es 'enetration an) a!!e'tan!e
o( an inno.ation a!ross it6s li(e !y!le-
DIFFUSION PROCESS
Innovatio
n
Channels
Of
communica
tion
Social
sstem
!ime
8)o'tion Pro!ess
AWARNESS
•
First e#posure
INTEREST
•
Show interest and searches for
more information
EVALUATION
•
Mental trial
TRIAL
•
$ses the product on a
limited asis
ADOPTION/
REJECTION
•
Decides to use / re%ect
:hara!teristi!s o( 8)o'tion
'ro!ess
/he ; Fa!tors that &non 'ro),!t%
Com%ati&ilit $8n iPo) is .ery easy to inte#rate as Ste.e 3obs
(a*o,sly sai), 18ll yo,r son#s in yo,r 'o!ket-2
Com%le'it $/o,!hs!reen inter(a!e? $e6re in a h,rry- $e6re la>y-
$e )on6t +ant to think- 8n iPhone is int,iti.e-
!rial a&ilit $/hink o( the 8''le store e4'erien!e-
O&serva&ilit $/hink o( the ,biq,ito,s +hite hea)'hones that
)ro.e the ori#inal 'rint !a*'ai#n (or 8''le an) sho+e) of to the
+orl) ho+ that 'erson +as listenin# to an iPo)-
:hannel o(
**,ni!ation
?
@o+ q,i!kly an inno.ation s'rea)s thro,#h a
*arket )e'en)s to a #reat e4tent on
!o**,ni!ation bet+een *arketer an) !ons,*er
as +ell as !o**,ni!ation a*on# !ons,*ers i-e-
$-7-"-
?
rre!t !o**,ni!ation !hannels ,se) ),rin# the
'ro!ess o( )if,sion, oriente) to+ar)s beha.io,r
an) 're(eren!es o( the tar#et !ate#ory o( a)o'ters-
?
&nternet, /V, ra)io, banners, S"S, 5e+s 'a'ers, eA
**er!e-
So!ial Syste* an) /i*e
?
if,sion o( ne+ 'ro),!t ,s,ally take 'la!e in
so!ial settin#
?
So!ial syste* B 'hysi!al C so!ial C !,lt,ral
en.iron*ent
?
"ay in
Faiqa (8), Sheetal(22),
Esther(11), Priyank(9),
Vishal(30)
e!ision "akin#
$hat is e!ision "akin#%
The process of examining your
possibilities, options, comparing
them and choosing a course of
action.
&n the 'ro!ess o( )e!ision *akin#, +e *ay ,se
*any tools, te!hniq,es an) 'er!e'tions-
“Doing what’s right isn’t hard-
knowing what’s right is.”- yndon !.
"ohnson
$hat is Pro),!t &nno.ation%
?
/here is no ,ni.ersally a!!e'te) )e0nition
(or 1'ro),!t inno.ation2 or 1ne+ 'ro),!t2
?
So*e resear!hers ,ha.in# a !ons,*er
oriente) a''roa!h, say that
an inno#ation is a product , ser#ice,
attribute or idea that consumers
within a market percei#e as new
&nno.ation
?
Firm oriented innovation: /reats the ne+ness o( a
'ro),!t (ro* the 'ers'e!ti.e o( !o*'any 'ro),!in#
or *arketin# it-
?
Product oriented innovation: Fo!,ses on the
(eat,re inherent in the 'ro),!t itsel( an) on the
efe!ts these (eat,res are likely to ha.e on
!ons,*ers establishe) ,ses 'atterns
?
Market oriented innovation: 3,)#es the ne+ness
o( the 'ro),!t in ter*s o( ho+ *,!h e4'os,re
!ons,*er ha.e to the ne+ 'ro),!t-
?
Consumer oriented innovation: 5e+ness is base)
on !ons,*er6s 'er!e'tion o( the 'ro),!t rather than
on 'hysi!al (eat,res or *arket realities
Pro),!t 7riente) &nno.ation
E4a*'le
Discontinuous
innovation
•
Cell Phone
Dynamically
Continuous
innovation
•
Send/receive email
•
FM
• MP3
•
Camera
Continuous
innovation
•
Bluetooth headset
•
WiFi
• Android system
•
Dual sim card
• Software
if,sion an) 8)o'tion o(
&nno.ations
?
Di$usion is a *a!ro 'ro!ess !on!erne) +ith
the s'rea) o( a ne+ 'ro),!t (ro* its so,r!e to
the !ons,*in# ',bli!-
?
%doption is a *i!ro 'ro!ess that (o!,ses on
the sta#es thro,#h +hi!h an in)i.i),al
!ons,*er 'asses +hen )e!i)in# to a!!e't or
re9e!t a ne+ 'ro),!t-
5e+ Pro),!t an) it6s
if,sion
Some aspects related to product purchase and rand loyalty!
?
Knowled"e aspect
?
Persuasion aspect
?
Decision aspect
?
Implementation of the decision
?
Confirmation
/ra!es 'enetration an) a!!e'tan!e
o( an inno.ation a!ross it6s li(e !y!le-
DIFFUSION PROCESS
Innovatio
n
Channels
Of
communica
tion
Social
sstem
!ime
8)o'tion Pro!ess
AWARNESS
•
First e#posure
INTEREST
•
Show interest and searches for
more information
EVALUATION
•
Mental trial
TRIAL
•
$ses the product on a
limited asis
ADOPTION/
REJECTION
•
Decides to use / re%ect
:hara!teristi!s o( 8)o'tion
'ro!ess
/he ; Fa!tors that &non 'ro),!t%
Com%ati&ilit $8n iPo) is .ery easy to inte#rate as Ste.e 3obs
(a*o,sly sai), 18ll yo,r son#s in yo,r 'o!ket-2
Com%le'it $/o,!hs!reen inter(a!e? $e6re in a h,rry- $e6re la>y-
$e )on6t +ant to think- 8n iPhone is int,iti.e-
!rial a&ilit $/hink o( the 8''le store e4'erien!e-
O&serva&ilit $/hink o( the ,biq,ito,s +hite hea)'hones that
)ro.e the ori#inal 'rint !a*'ai#n (or 8''le an) sho+e) of to the
+orl) ho+ that 'erson +as listenin# to an iPo)-
:hannel o(
**,ni!ation?
@o+ q,i!kly an inno.ation s'rea)s thro,#h a
*arket )e'en)s to a #reat e4tent on
!o**,ni!ation bet+een *arketer an) !ons,*er
as +ell as !o**,ni!ation a*on# !ons,*ers i-e-
$-7-"-
?
rre!t !o**,ni!ation !hannels ,se) ),rin# the'ro!ess o( )if,sion, oriente) to+ar)s beha.io,r
an) 're(eren!es o( the tar#et !ate#ory o( a)o'ters-
?
&nternet, /V, ra)io, banners, S"S, 5e+s 'a'ers, eA
**er!e-So!ial Syste* an) /i*e
?
if,sion o( ne+ 'ro),!t ,s,ally take 'la!e in
so!ial settin#
?
So!ial syste* B 'hysi!al C so!ial C !,lt,ral
en.iron*ent
?
"ay in