Deciding Factors for Investment In Mutual Funds

Description
The PPT explaining on factors deciding Investment criteria In Mutual Funds industryand it contains topics like introduction, company overview of reliance mf, research methodology, objective, findings, conclusion, recommendations.

PRESENTATION ON

“ Factors Deciding Investment Criteria In Mutual Fund Industry ”

INTRODUCTION TO MUTUAL FUND INDUSTRY
DEFINITION

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“A Mutual fund is a financial service organization that receives money from shareholders, invests it, earns returns on it, attempts to make it grow and agrees to pay the shareholder cash on demand for the current value of his investment.” Securities and Exchange Board of India (Mutual funds) Regulations, 1996 define „Mutual funds? as “A fund establish in the form of a trust to raise money through the sale of units to the public or a section of the public under one or more schemes for investing in securities, including money market instruments.”

Company Overview :
About Reliance Mutual Fund :
? Reliance Mutual Fund (RMF) is one of India?s leading Mutual

Funds. ? Reliance Mutual Fund, a part of the Reliance - Anil Dhirubhai Ambani Group, is one of the fastest growing mutual funds in the country. RMF offers investors a well-rounded portfolio of products to meet varying investor requirements and has presence in 115 cities across the country. ? "Reliance Mutual Fund schemes are managed by Reliance Capital Asset Management Limited., a subsidiary of Reliance Capital Limited, which holds 93.37% of the paid-up capital of RCAM, the balance paid up capital being held by minority shareholders."

RESEARCH METHODOLOGY :
? There is a corporate tie up of Reliance Mutual Fund with various

banks and Dena bank is one of that. Recently reliance has launched new fund offer named RELIANCE INFRASTRUCTURE FUND. I had to go to the Dena bank as a trainee of reliance with brochures and one pager of the reliance infrastructure fund and convince the customers of Dena bank for investment in this new fund offer .
? As a Reliance Mutual Fund member this study is undertaken to

know the investment pattern in Mutual fund, awareness about Mutual fund, risk taking factors, total saving & investment, purpose of investment in Mutual fund etc.. And also find out the way to attract such investors who like to invest in mutual fund market & become partner of Reliance Mutual Fund. At last this study helps me to gain the knowledge and the company to attract new customers.

TITLE OF THE STUDY :
The title of the study undergone by me is “A RESEARCH ON FACTORS DECIDING INVESTMENT CRITERIA IN MUTUAL FUND” which means what are the different factor influence people in investment most considering mutual fund. What do they expect from their investment? What is saving ratio? And thus what would be the factors investment i.e. what purpose, which segments, which brand, which key benefit most want through investment in mutual fund.

STATEMENT OF THE PROBLEM :
Firstly, with the private sector penetration, a large number of schemes have also been introduced due to which the average consumer has become vary/sensitive to the new schemes coming its way. So to ensure about the various consumer attitudes, and who is the investor of Mutual fund a survey was undertaken.

OBJECTIVE OF THE STUDY :
PRIMARY OBJECTIVE: The study of mutual fund market in Junagadh city was conducted with the primary objective a research on factors deciding investment criteria in mutual fund. SECONDARY OBJECTIVE:
? To study the perception of independent financial advisor about
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different options available in the market. To know the priority level between different criteria of investment like safety, return, tax benefit, maturity of investment. To study about different types of services provided by independent financial advisors to their clients. To check, which mutual funds schemes, the investment consultants likes to invest money. To know the awareness of mutual fund in the market of Junagadh city.

Findings :
? Almost 60 % are getting an opportunity to invest. ? People are investing more in gold, fixed deposit, real estate

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where as 65 respondents said that they invest in shares & securities. Only 20 % of the investor has found who is able to save more than 31 % to 40 % of his income. 65 % of the respondents prefer t invest for a long term were as remaining 35 % are willing to invest for short term. It is found that awareness level about mutual fund is 60 % in Junagadh a region of Gujarat. Among the investors 25 % people prefer mutual fund because of tax benefits. Out of total respondents almost 45 % are investing through local agents followed by bank and brokers.

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Out of the total respondents 70 % are not aware with the Reliance Mutual Fund. ? It was observed during the data collection period that people in India still lack knowledge about concept of mutual funds. Secondary data available from books, magazines and websites also has similar findings. ? Majority of respondents lack knowledge of mutual fund products and their benefits. It was also found that people lack knowledge of portfolio management and risk management.

Recommendations :
? There should be more awareness about the reliance mutual fund

& their services by giving more advertisement. ? The reliance mutual fund should go with the tie ups with the corporate to invest in reliance mutual fund. ? Reliance mutual fund should organize some events to build its brand image in the minds of the people. ? As per customers? point of view they feel that reliance mutual fund should open more number of branches for the convenience of the people.

Conclusions :
? Half of the respondents are investing in different investment avenues. ? The investors prefer investing more in gold, fixed deposit, real estate shows that investors want security and assured returns.

? The proportion of the income saved by the investor was very less.
? Time frame of investment by majority of investor is for long term. ? The awareness level about mutual fund is moderate but still the awareness should be created. ? Most of the people want to get high returns.

? Most of the people SBI Mutual fund & UTI Mutual fund brand most prefer, its also depend of result of return earns by investors
? The investors prefer mutual funds more because of the tax benefit and returns. ? Mutual funds are also preferred because of the cost effectiveness and higher income. ? The investments are mostly made through the agent?s followed by the banks.

THANK YOU..!



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