Brand identity
Banyan tree
Leaves suggesting growth, energy and rejuvenation.
Twin colors reflecting perfect combination of stability and freshness.
The broad trunk symbolized stability, multiple branches were chosen to convey growth.
Warmth and energy displayed through the soft orange color.
‘Celebrating Life’ - as a new tag
Branding Strategies
Brand Rejuvenation.
Line Extension Strategy(e.g. real- activ, coolers, school pack)
Shift from umbrella to key brand strategy.
Dabur – Ayurvedic health care products
Vatika – Premium Hair care
Hajmola – Tasty digestives
Real – Fruit juices & beverages
Fem – Fairness bleaches & skincare products
Celebrity endorsements.
Banyan tree
Leaves suggesting growth, energy and rejuvenation.
Twin colors reflecting perfect combination of stability and freshness.
The broad trunk symbolized stability, multiple branches were chosen to convey growth.
Warmth and energy displayed through the soft orange color.
‘Celebrating Life’ - as a new tag
Branding Strategies
Brand Rejuvenation.
Line Extension Strategy(e.g. real- activ, coolers, school pack)
Shift from umbrella to key brand strategy.
Dabur – Ayurvedic health care products
Vatika – Premium Hair care
Hajmola – Tasty digestives
Real – Fruit juices & beverages
Fem – Fairness bleaches & skincare products
Celebrity endorsements.