Cutting Girls to Size

sunandaC

Sunanda K. Chavan
We are more vulnerable to the seductive power of advertising & addiction at adolescence. At this time they are developing their self concepts, learning values & roles. Advertisers do not hesitate to take advantage of insecurities & anxieties of young people offering solutions.


A cigarette provides a symbol of independence. A pair of jeans or sneakers conveys status. Even girls who are raised in loving homes with supportive parents grow up in a toxic cultural environment at risk for self mutilation, eating disorders & additions reinforced by advertising.

Girls of all ages get the message that they must be flawlessly beautiful & then. The more you subtract the more you add says an ad for clothing. The search for independence can be a problem if it leads to a denial of interpersonal relationship. Boys are generally shown in ads as active while girls are often presented as blank & fragile. Young boys & girls are surrounded by messages urging them to sexually active. You can learn more about anatomy after school says an ad on jeans.
 
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