Description
a customer satisfaction on hero motocop
A study on Customer Satisfaction on Hero MotoCorp
1.1 HISTORY OF MOTORCYCLES
The first commercial design for a self-propelled bicycle was a three-wheel
design called the Butler Petrol Cycle, conceived of Edward Butler in England in
188! "e e#hibited his plans for the vehicle at the $tanley Cycle $how in
%ondon in 188! The vehicle was built by the merry weather &ire Engine
Company in 'reenwich, in 1888!
The Butler Petrol Cycle was a three-wheeled vehicle, with the rear wheel
directly driven by a ()8hp *++,- +.. cc *. in/0 123(-inch 4(53115-mm6-
flat twin four stro7e engine *with magneto ignition replaced by coil and battery-
e8uipped with rotary valves and a float-fed carburettor *five years before
9aybach- and :c7ermann steering, all of which were state of the art at the time!
$tarting was by compressed air! The engine was li8uid-cooled, with a radiator
over the rear driving wheel! $peed was controlled by means of a throttle valve
lever! ;o bra7ing system was fitted0 the vehicle was stopped by raising and
lowering the rear driving wheel using a foot-operated lever0 the weight of the
machine was then borne by two small castor wheels! The driver was seated
between the front wheels! aimler ?eitwagen! aimler and ,ilhelm 9aybach in Bad Cannstatt, 'ermany in 188(! This
vehicle was unli7e either the safety bicycles or the bonesha7er bicycles of the
era in that it had @ero degrees of steering a#is angle and no for7 offset, and thus
did not use the principles of bicycle and motorcycle dynamics developed nearly
5. years earlier! avidson was established two years later!
Fir"% +orl- +ar
Triumph 9otorcycles 9odel ", mass-produced for the war effort and notable
for its reliability
4 | P a g e
A study on Customer Satisfaction on Hero MotoCorp
>uring the &irst ,orld ,ar,
motorbi7e production was greatly
ramped up for the war effort to
supply effective communications
with front line troops!
9essengers on horses were
replaced with despatch riders on
motorcycles carrying messages,
performing reconnaissance personnel and acting as a military police! :merican
company "arley->avidson was devoting over (.J of its factory output toward
military contract by the end of the war! The British company Triumph
9otorcycles sold more than /.,... of its Triumph Type " model to allied
forces during the war! ,ith the rear wheel driven by a belt, the 9odel " was
fitted with a BB cc */.!( cu in- air-cooled four-stro7e single-cylinder engine! avidson was devoting
over (.J of its factory output toward military contract by the end of the war!
The British company Triumph 9otorcycles sold more than /.,... of its
Triumph Type " model to allied forces during the war!
.o"% !ar
5 | P a g e
A study on Customer Satisfaction on Hero MotoCorp
By 1B1., "arley->avidson
was the largest manufacturer
with their motorcycles being
sold by dealers in +5
countries! By the late 1B1.s or
early 1B/.s, >K, in
'ermany too7 over as the
largest manufacturer! ;$C
$portma# streamlined
motorcycle, 1(. cc class winner of the1B(( 'rand Pri# season
:fter ,orld ,ar haruhera which are located in the state of "aryana in northern 's for air-
conditioning and pre-heating of hot water generation! Ether green initiatives
included proIects on waste water management, %E> lighting and solar power!
These cost leadership and green proIects yielded considerable savings to the
Company within a short period of time!
).15 .ORTFOLIO OF .RO,UCTS
"ero 9otoCorp offers wide range of two wheeler products that include
motorcycles and scooters, and has set the industry standards across all the
mar7et segments!
9I6E CATR*ORIES ACCOR,IN* TO CC.
1;;cc 120cc 10;cc a#- abo$e
• $P%E;>E? P%C$
• $P%E;>E? ;V'
• $P%E;>E? P?E
• $P%E;>E? <
$9:?T
• P:$$E%CVE
• '%:9EC?
• $CPE?
$P%E;>E?
• ( 1.J
PE,E?) B"P 1 18J
9t Say Will (eco--e.d S2erly will reco--e.d
I#%er(re%a%io#3 8
&rom the above chart we can conclude that ma#imum percentage of people have
chosen the option that they will recommend it to other people and very few have
chosen the option not sure!
/.10 AaB Table "ho!i#& %he mai# "ource o i#orma%io#.
6 | P a g e
A study on Customer Satisfaction on Hero MotoCorp
$ource ;o! of ?espondents Percentage
TELEVISION 1. .J
NE+S.A.ERS 11 1J
9ANNERS 1
HOAR,IN*S
+ 11J
INTERNET 11 1J
Total 0; 1;;C
A#al'"i"38
&rom the above table it is analysed that, .J of respondents cam to 7now
through television, 1J of respondents cam to 7now through newspaper, 11J
of respondents cam to 7now through Banners F "oardings, 1J of respondents
cam to 7now through internet!
/.10 AbB *ra(h "ho!i#& %he mai# "ource o i#orma%io#.
| P a g e
A study on Customer Satisfaction on Hero MotoCorp
Tele1isio. News9a9ers Aa..ers < Hoardi.gs ).ter.et
#
2
4
6
!
1#
12
14
16
1!
2#
2#
12
6
12
Ad1ertise-e.t
I#%er(re%a%io#3 8
&rom the above graph it can be conclude that with the help of television ma#imum
percentage of people can be reached as compared to other sources of advertisement! :s it is
densely available and attractive!
0.1 FIN,IN*S
?
a customer satisfaction on hero motocop
A study on Customer Satisfaction on Hero MotoCorp
1.1 HISTORY OF MOTORCYCLES
The first commercial design for a self-propelled bicycle was a three-wheel
design called the Butler Petrol Cycle, conceived of Edward Butler in England in
188! "e e#hibited his plans for the vehicle at the $tanley Cycle $how in
%ondon in 188! The vehicle was built by the merry weather &ire Engine
Company in 'reenwich, in 1888!
The Butler Petrol Cycle was a three-wheeled vehicle, with the rear wheel
directly driven by a ()8hp *++,- +.. cc *. in/0 123(-inch 4(53115-mm6-
flat twin four stro7e engine *with magneto ignition replaced by coil and battery-
e8uipped with rotary valves and a float-fed carburettor *five years before
9aybach- and :c7ermann steering, all of which were state of the art at the time!
$tarting was by compressed air! The engine was li8uid-cooled, with a radiator
over the rear driving wheel! $peed was controlled by means of a throttle valve
lever! ;o bra7ing system was fitted0 the vehicle was stopped by raising and
lowering the rear driving wheel using a foot-operated lever0 the weight of the
machine was then borne by two small castor wheels! The driver was seated
between the front wheels! aimler ?eitwagen! aimler and ,ilhelm 9aybach in Bad Cannstatt, 'ermany in 188(! This
vehicle was unli7e either the safety bicycles or the bonesha7er bicycles of the
era in that it had @ero degrees of steering a#is angle and no for7 offset, and thus
did not use the principles of bicycle and motorcycle dynamics developed nearly
5. years earlier! avidson was established two years later!
Fir"% +orl- +ar
Triumph 9otorcycles 9odel ", mass-produced for the war effort and notable
for its reliability
4 | P a g e
A study on Customer Satisfaction on Hero MotoCorp
>uring the &irst ,orld ,ar,
motorbi7e production was greatly
ramped up for the war effort to
supply effective communications
with front line troops!
9essengers on horses were
replaced with despatch riders on
motorcycles carrying messages,
performing reconnaissance personnel and acting as a military police! :merican
company "arley->avidson was devoting over (.J of its factory output toward
military contract by the end of the war! The British company Triumph
9otorcycles sold more than /.,... of its Triumph Type " model to allied
forces during the war! ,ith the rear wheel driven by a belt, the 9odel " was
fitted with a BB cc */.!( cu in- air-cooled four-stro7e single-cylinder engine! avidson was devoting
over (.J of its factory output toward military contract by the end of the war!
The British company Triumph 9otorcycles sold more than /.,... of its
Triumph Type " model to allied forces during the war!
.o"% !ar
5 | P a g e
A study on Customer Satisfaction on Hero MotoCorp
By 1B1., "arley->avidson
was the largest manufacturer
with their motorcycles being
sold by dealers in +5
countries! By the late 1B1.s or
early 1B/.s, >K, in
'ermany too7 over as the
largest manufacturer! ;$C
$portma# streamlined
motorcycle, 1(. cc class winner of the1B(( 'rand Pri# season
:fter ,orld ,ar haruhera which are located in the state of "aryana in northern 's for air-
conditioning and pre-heating of hot water generation! Ether green initiatives
included proIects on waste water management, %E> lighting and solar power!
These cost leadership and green proIects yielded considerable savings to the
Company within a short period of time!
).15 .ORTFOLIO OF .RO,UCTS
"ero 9otoCorp offers wide range of two wheeler products that include
motorcycles and scooters, and has set the industry standards across all the
mar7et segments!
9I6E CATR*ORIES ACCOR,IN* TO CC.
1;;cc 120cc 10;cc a#- abo$e
• $P%E;>E? P%C$
• $P%E;>E? ;V'
• $P%E;>E? P?E
• $P%E;>E? <
$9:?T
• P:$$E%CVE
• '%:9EC?
• $CPE?
$P%E;>E?
• ( 1.J
PE,E?) B"P 1 18J
9t Say Will (eco--e.d S2erly will reco--e.d
I#%er(re%a%io#3 8
&rom the above chart we can conclude that ma#imum percentage of people have
chosen the option that they will recommend it to other people and very few have
chosen the option not sure!
/.10 AaB Table "ho!i#& %he mai# "ource o i#orma%io#.
6 | P a g e
A study on Customer Satisfaction on Hero MotoCorp
$ource ;o! of ?espondents Percentage
TELEVISION 1. .J
NE+S.A.ERS 11 1J
9ANNERS 1
HOAR,IN*S
+ 11J
INTERNET 11 1J
Total 0; 1;;C
A#al'"i"38
&rom the above table it is analysed that, .J of respondents cam to 7now
through television, 1J of respondents cam to 7now through newspaper, 11J
of respondents cam to 7now through Banners F "oardings, 1J of respondents
cam to 7now through internet!
/.10 AbB *ra(h "ho!i#& %he mai# "ource o i#orma%io#.
| P a g e
A study on Customer Satisfaction on Hero MotoCorp
Tele1isio. News9a9ers Aa..ers < Hoardi.gs ).ter.et
#
2
4
6
!
1#
12
14
16
1!
2#
2#
12
6
12
Ad1ertise-e.t
I#%er(re%a%io#3 8
&rom the above graph it can be conclude that with the help of television ma#imum
percentage of people can be reached as compared to other sources of advertisement! :s it is
densely available and attractive!
0.1 FIN,IN*S
?