Customer Knowledge and Customer
Interaction on the basis of this knowledge are the two pillars on which any CRM design and its successful implementation rests.
Although there is enough databases about the existing and past members (customers) of the CSI members, this database is not utilized to its fullest extent. Some of the features that could be included in the existing database are the specialized areas of the members.
This will help in conducting JUST IN TIME SEMINARS (JITS). These seminars need not be conducted only at the weekends but also during the weekdays.
A list of opinion polls in the website would give adequate information about the seminars to be conducted and the person (member) who will conduct the seminar. The feedback given by the participants will help in determining the member of the month / quarter.
Hence the core of any knowledge management implementation is to abstract vital and meaningful knowledge from the voluminous amount of data available from variety of internal and external sources and ensure its practical use.
To develop an effective Knowledge Management architecture, following information is required:
1. Organizational Structure
2. Information Flow
3. Information Usage and Storage
4. Existing Data warehouse Solutions
5. Existing messaging systems and internet applications
Interaction on the basis of this knowledge are the two pillars on which any CRM design and its successful implementation rests.
Although there is enough databases about the existing and past members (customers) of the CSI members, this database is not utilized to its fullest extent. Some of the features that could be included in the existing database are the specialized areas of the members.
This will help in conducting JUST IN TIME SEMINARS (JITS). These seminars need not be conducted only at the weekends but also during the weekdays.
A list of opinion polls in the website would give adequate information about the seminars to be conducted and the person (member) who will conduct the seminar. The feedback given by the participants will help in determining the member of the month / quarter.
Hence the core of any knowledge management implementation is to abstract vital and meaningful knowledge from the voluminous amount of data available from variety of internal and external sources and ensure its practical use.
To develop an effective Knowledge Management architecture, following information is required:
1. Organizational Structure
2. Information Flow
3. Information Usage and Storage
4. Existing Data warehouse Solutions
5. Existing messaging systems and internet applications