Customer Awareness, Perception and Attitude towards Bajaj Allianz Life Insurance Company”,

Bajaj Allianz life insurance company.
CONTENTS
SL.NO
Part-1
Page No
1 Executive summary 3-6
• Industry Profile
Company Profile
• Need For the Study
• O!e"ti#es of the study
• S"ope of the study
• $ethodology
• Findings and %e"ommendations
• Con"lusion
Part-
& !ntro"uction of t#e Stu"y '-1(
Theoreti"al )a"*ground 1+
Industrial profile 16-&6
I%,- Introdu"tion &.-&'
Company profile &/-(/
3 Part-$
O%jectives +1
S"ope of the study +1
$ethodology +&-++
( Part-&
'ata analyses an" !nterpretation +.-6'
Findings and suggestion 6/-.0
Con"lusion
.1
1imitation .&
Annexure
(uestionnaire .(-.'
)iliography ./
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Bajaj Allianz life insurance company.

PART-1
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Bajaj Allianz life insurance company.
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O#er the last fe2 de"ades the role of insuran"e se"tor has undergone a paradigm shift3 It is
2idely re"ogni4ed as an important aspe"t of the sour"e of se"urity for the poli"yholder and
"onsidered it as a short and long-term in#estment3
-fter 4eroing do2n on my resear"h area5 I ha#e "olle"ted information through primary and
se"ondary sour"es 3I had a "onstant dis"ussion 2ith $r3 %amesh 65 Sales $anager throughout
my trading and too* #aluale suggestions from him3
The o!e"ti#e of this report is to study 7*ustomer A1areness2 Perception an" Attitu"e
to1ar"s Bajaj Allianz Life !nsurance *ompany35 at Sin"#anur. For this sur#ey 2as
"ondu"ted through stru"tured 8uestionnaire3
In today9s "ompetiti#e usiness 2orld e#ery "ustomer is signifi"ant for the leading
insuran"e se"tor li*e )a!a! -llian4 1ife insuran"e 2ith "ompetiti#e strategies5 the "ustomer
ee"tations are #ery high so it should e *ept in mind and offer them est possile ser#i"e3
The report deals 2ith the "on"eptual a"*ground of insuran"e and o#er #ie2 of the
"ompany5 the ne:t part deals 2ith resear"h design of the study that is prolem identifi"ation5
o!e"ti#es and ho2 the resear"h 2as "arried out3 The out"ome of the study sho2s that the
le#el of "ustomer a2areness to2ards )a!a! -llian4 is good 2ith the enefits and ser#i"e 2hat
they are gi#ing and most of the people 2ants to go for in#estments 2here there is ao#e
a#erage ris* and high return3
Company "an start some good promotional a"ti#ities to uild its rand and to ma*e
re"ognition y all the peoples in the mar*et 3The effe"ti#e mar*eting "hannel 2ith the
personal selling is an essential fa"tor in influen"ing insuran"e "ompany9s gro2th
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)y any yardsti"*5 India 2ith aout &00million middle "lass households presents a huge
untapped potential for players in the insuran"e industry3 Saturation of mar*ets in many
de#eloped e"onomies has made the Indian mar*et e#en more attra"ti#e for gloal insuran"e
ma!ors3 The lo2 per"entage and per "apita penetration of insuran"e in India "ompared to
other de#eloped and de#eloping "ountries3 ;ith the per "apita in"ome in India ee"ted to
gro2 at o#er 6< for the ne:t 10 years and 2ith impro#ement in a2areness le#els the demand
for insuran"e is ee"ted to gro2 at an attra"ti#e rate in India 3-n independent "onsulting
"ompany 3The monitor group has estimated that the life insuran"e mar*et 2ill gro2 from %s3
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Bajaj Allianz life insurance company.
&1' illion in 1//' to %s3 1003 illion y &00'=a "ompound annual gro2th of 163+3 The
insuran"e se"tor in India has "ome a full "ir"le from eing an open "ompetiti#e mar*et to
nationali4ation and a"* to lierali4ed mar*et again3 Tra"ing the de#elopment in the Indian
insuran"e se"tor re#eals the 360-degree turn 2itnessed o#er a period of almost t2o "enturies3
*O.PAN0 P/O4!LE5
)a!a! -llian4 1ife insuran"e "ompany limited is a union et2een -llian4 SE5 the 2orld9s
leading insurer and )a!a! -uto5 one of India9s most respe"ted names3 -llian4 SE is a leading
insuran"e "onglomerate gloally and one of the largest asset managers in the 2orld5
managing assets 2orth o#er a Trillion Euros =o#er %S ++5 005000 "rores>3 -t )a!a! -llian45
2e reali4e that you see* an insurer you "an trust your hard earned money 2ith3 -llian4 SE
has more than 110 years in the Indian mar*et5 are "ommitted to offering you finan"ial
solutions that pro#ide all the se"urity you need for your family and yourself3
-t )a!a! -llian45 "ustomer delight is our guiding prin"iple3 Ensuring 2orld "lass solutions y
offering you "ustomi4ed produ"ts 2ith transparent enefit supported y the est te"hnology is
our usiness philosophy3
Nee" for t#e stu"y5
-ssets are insured? e"ause they are li*ely to e destroyed through a""idental o""urren"es
su"h possile o""urren"es are "alled perils3 Fire floods rea*do2ns5 lighting5 and earth
@ua*es et"3 If su"h perils "an "ause damage to the asset the asset is eosed to that ris*3
The ris* only means that there is a possiility of loss or damage3 The damage may or may not
happen3 Insuran"e is done against the "ontingen"y that it may happen3 There has to e an
un"ertainty aout the ris*3 Insuran"e is rele#ant only if there are un"ertain3 In the "ase of a
person 2ho is terminally ill the time of death is not un"ertain though not e:a"tly *no2n3
Insuran"e does not prote"t the asset3 It does not pre#ent its loss due to the peril 3The peril "an
sometimes e a#oided5 through etter safety and damage "ontrol management3 Insuran"e only
tries to redu"e the impa"t of the ris* on the o2ner of the asset and those 2ho depend on that
asset3
It only "ompensates the looses and that too5 not fully3 Only e"onomi" "onse@uen"es "an e
insured3 If the loss is not finan"ial insuran"e may not e possile3
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Bajaj Allianz life insurance company.
OB6E*,!-ES O4 ,7E S,+'0
? To Study the -2areness of )a!a! -llian4 1ife Insuran"e Company3
? To *no2 2hi"h sour"e has made a2are aout )a!a! -llian4 1ife Insuran"e3
? To determine 2hi"h fa"tors "ustomer loo* for 2hile in#esting in )a!a! -llian4
1ife Insuran"e3
? To determine the Customer Per"eption to2ards different Pri#ate 1ife Insuran"e3
? To Study the -ttitude of the E:isting "ustomers of )a!a! -llian4 1ife Insuran"e3
S*OPE5
13 The study is ased on the sur#ey A is "onfined to Sindhanur only
&3 The study "o#ers the information aout5
a> The #arious in#estments in )a!a! -llian4 life insuran"e Company a#ailale3
> The a2areness le#el of Insuran"e3
"> The per"eption of the people3 -nd attitude of e:isting "ustomer -llian4 life
Insuran"e Company3
.E,7O'OLO805
,0PES AN' SO+/*ES O4 'A,A

For the purpose of study the data has een "olle"ted from t2o sour"es mainlyB
1> Primary ,ata3
&> Se"ondary ,ata3
P/!.A/0 'A,A5
Primary ,ata is the data "olle"ted for the first time for the purpose to sol#e the prolem
at hand3 In this study the primary data is "olle"ted through @uestionnaire A Personal
Inter#ie2
SE*ON'A/0 'A,A5
The ma!or sour"es of se"ondary data are as follo2s5
13 ;E)SITES3
&3 )roa"hers
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Bajaj Allianz life insurance company.
4!N'!N8S5
o From the mar*et resear"h study it has een oser#ed that +3< of the respondents are
-2are of )a!a! -llian4 1ife Insuran"e3
o 6&< of the respondents are -2are of )a!a! -llian4 1ife Insuran"e through -gent3
o -out /1< of the respondents are loo* for se"urity 2hile in#esting in )a!a! -llian4
1ife Insuran"e3 -nd It 2as found that 63< of the respondents rate the ser#i"e of )a!a!
-llian4 1ife Insuran"e as #ery good3
/0< of the e:isting Customers are Cappy 2ith the )enefits of )a!a! -llian4 1ife Insuran"e3
/ecommen"ations5
The )a!a! -llian4 1ife Insuran"e Company should "on"entrate hea#ily on attra"ti#e
-d#ertisements and #arious Promotional Strategies li*e5 gi#ing Pamphlets? put the hoardings
and anners at important lo"ations of all o#er Shindanur3
o ;here the mo#ement of the people is #ery high5 Should e used to ring out the
-2areness3
o People should e edu"ated y gi#ing seminar in )usiness Conferen"es5 installing
stalls in )usiness E:hiitions3 -nd Company should "ondu"t seminars in Edu"ational
Institutions to pro#ide information aout "ompany and its produ"ts3 Company has to
"reate a sense of se"urity among the "ustomers3 )e"ause most of the people fear aout
se"urity in Pri#ate life Insuran"e3 So Company has to elain and highlight aout
I%,-5 2hi"h 2ill gi#e support to the Pri#ate life Insuran"e3
*onclusion5
? -lmost5 all the population of Sindhanur is -2are 1ife Insuran"e.From o#erall study it "an
e "on"luded that -lmost5 all the people are -2are of It "an e "on"luded that the people
Ee"tations in a Pri#ate 1ife Insuran"e3 Company is Se"urity and Ser#i"e 2hile pur"hasing3

L!.!,A,!ONS O4 ,7E S,+'0
? The study is "onfined to Sindhanur only3 -ny suggestions gi#en y analy4ing data
Colle"ted may not e a""urate for other lo"ations as people re@uirements and
Ee"tations differ from one pla"e to other3
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Bajaj Allianz life insurance company.
? There e:isted some respondents 2ho refused to respond and these respondents 2ho
,id not parti"ipate in the sur#ey may not e distin"t A might ha#e affe"ted the
%esult of the study3
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Bajaj Allianz life insurance company.
PART-2
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Introdu"tion to Insuran"e
The usiness is related to the prote"tion of the e"onomi" #alues of the assets3 E#ery asset has
a #alue? the asset 2ould ha#e een "reated through the efforts of the o2ner3 The asset is
#aluale to the o2ner e"ause he ee"ts to get some of the enefits from it3 Insuran"e is a
me"hanism that helps to redu"e the effe"t of su"h ad#erse situation3
Purpose -nd Need of Insuran"e
-ssets are insured? e"ause they are li*ely to e destroyed through a""idental o""urren"es
su"h possile o""urren"es are "alled perils3 Fire floods rea*do2ns5 lighting5 and earth
@ua*es et"3 If su"h perils "an "ause damage to the asset the asset is eosed to that ris*3
The ris* only means that there is a possiility of loss or damage3 The damage may or may not
happen3 Insuran"e is done against the "ontingen"y that it may happen3 There has to e an
un"ertainty aout the ris*3 Insuran"e is rele#ant only if there are un"ertain3 In the "ase of a
person 2ho is terminally ill the time of death is not un"ertain though not e:a"tly *no2n3
Insuran"e does not prote"t the asset3 It does not pre#ent its loss due to the peril 3The peril "an
sometimes e a#oided5 through etter safety and damage "ontrol management3 Insuran"e only
tries to redu"e the impa"t of the ris* on the o2ner of the asset and those 2ho depend on that
asset3
It only "ompensates the looses and that too5 not fully3 Only e"onomi" "onse@uen"es "an e
insured3 If the loss is not finan"ial insuran"e may not e possile3
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Bajaj Allianz life insurance company.
,#e Business of !nsurance5
The usiness of the insuran"e is toB
• Colle"t the share or "ontriution
• Pay out "ompensations ="alled "laims> oth those 2ho suffer3
• )ring together persons 2ith "ommon insuran"e interests =sharing the same ris*s>
In India insuran"e is "lassified primarily as life and non-life or general3 1ife insuran"e
in"ludes all ris*s related to the li#es of human eings and general insuran"e "o#ers the rest3
Deneral insuran"e has three "lassifi"ations? Fire5 $arine5 $is"ellaneous3 Personal a""ident
and si"*ness insuran"e5 2hi"h are related to human eings is "lassified as Enon life9 in India5
ut is "lassified as9 life9 in many other "ountries3
The usiness of the insuran"e is nothing ut one of sharing3 It spreads loose of an indi#idual
o#er the group of indi#iduals 2ho are eosed to similar ris*s3
People 2ho suffer loss get relief e"ause their loss is made good3 People 2ho do not suffer
loss are relie#ed e"ause they 2ere spared the loss3
!NS+/AN*E B+S!NESS
5
? Nature of insuran"e usiness
? 1imitations of insuran"e
? Types of insuran"e
? Prin"iples of insuran"e
7Insuran"e is sharing of %is*s3F
/!S9S5 /!S9S5
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Bajaj Allianz life insurance company.
13 The term ris* may e defined as the possiility of a finan"ial loss flo2ing from any
o""urren"e
&3 In insuran"e it is essential that the ris* should e measurale in finan"ial terms
/is: s#arin; an" ris: transfer5
Insuran"e is a "omple: me"hanism5 it has t2o fundamental "hara"teristi"sB
13 Transferring or shifting of a ris* from one indi#idual to a group?
&3 Sharing losses5 on some e@uitale asis5 y all memers of the group3
Elements of an !nsura%le /is:5
? 1arge numers of eosure units
? ,efinite and measurale loss
? The loss must e fortuitous
? The loss must not e "atastrophi"
? %andomness-ad#erse sele"tion
? E"onomi" feasiility
Limitations of !nsurance5
? -ll ris*s "annot e insured
? There must e insurale interest
? Insuran"e is limited to the finan"ial #alue
? There must e large numer of similar ris*s
? It must e possile to "al"ulate the ris* of loss
? 1osses should not e "atastrophi"
? 1osses must not e too small
? 1osses must e reasonaly unee"ted
? 1osses must e a""idental
? It must e "onsistent 2ith puli" poli"y
!nsurance %usiness is classifie" into four sections
1> Life !nsurance Business
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Bajaj Allianz life insurance company.
&> .arine !nsurance Business
$< 4ire !nsurance Business
&< .iscellaneous !nsurance Business
Life !nsurance Business5
1ife insuran"e originally "on"ei#ed to prote"t a man9s family 2hen his death left them
2ithout in"ome has de#eloped into a #ariety of poli"y plans3
.arine !nsurance BusinessB
$arine insuran"e prote"ts shipping "ompanies against the loss of a ship or its "argo5 as 2ell
as many other items5 and so-"alled inland marine insuran"e "o#ers a #ast mis"ellany of items5
in"luding tourist aggage5 eress and par"el post pa"*ages5 tru"*s "argoes5 goods in transit5
and e#en ridges and tunnels3
4ire !nsurance Business5
Fire Insuran"e usually in"ludes damage from lightning other insuran"e against the elements
in"ludes hail5 tornado5 flood5 and drought3
.iscellaneous !nsurance BusinessB
Spe"ial "asualty forms are issued to "o#er the ha4ards of sudden elosions from e@uipment
su"h as steam oilers5 "ompressors5 ele"tri" motors5 fly2heels5 air tan*s5 furna"es and
engines3 )oilers and ma"hinery insuran"e has se#eral distin"ti#e features3 - sustantial
portion of the "olle"ted is used for inspe"tion ser#i"es rather than loss prote"tion3
The usiness if insuran"e started 2ith marine usiness3 Traders5 2ho used to gather in the
1loyd9s "offee house in 1ondon5 agreed to share the losses to their goods 2hile eing "arried
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Bajaj Allianz life insurance company.
y ships 3the losses used to o""ur e"ause of pirates 2ho roed on the high seas of ad
2eather spoiling the goods or sin*ing the s*ip3 The first insuran"e poli"y 2as started in 1+'3
in England 3In India5 insuran"e egan in 1'.03
The usiness of the insuran"e is the prote"tion of e"onomi" #alues of the assets3 E#ery asset
is ee"ted to last for a "ertain period of time during 2hi"h it 2ill perform3 Insuran"e is a
me"hanism that helps to redu"e the effe"t of su"h ad#erse situation3 Insuran"e is rele#ant only
if there are un"ertainties3
1ife Insurers transa"t life insuran"e usiness the rest is transa"ted y Deneral Insurers3 No
"omposites are permitted as per la23
The usiness of insuran"e essentially means defraying ris*s atta"hed to any a"ti#ity o#er time
and sharing the ris*s et2een #arious entities oth persons and organi4ations3
Insuran"e "ompanies are important players in finan"ial mar*ets as they "olle"t and in#est
large amounts of the premium3 Insuran"e produ"ts are multi purpose and offer the follo2ing
enefits3
1> Prote"tion to the in#estors
&> -""umulati#e sa#ings
3> Canali4e sa#ings into se"tors needing huge long-term in#estments3
Insuran"e "ompanies re"ei#e 2ithout mu"h default a steady "ash stream of premium or
"ontriutions to pensions plans3 6arious a"tuary studies and models enale them to predi"t5
relati#ely a""urately5 their ee"ted "ash outflo2s3 1iailities of insuran"e "ompanies eing
long term or "ontingent in nature5 li@uidity is e:"ellent and their in#estments are also long
term in nature3 Sin"e they offer more than the return on sa#ings in the shape of life "o#ers to
the in#estors the rate of the return guaranteed in their insuran"e poli"ies is relati#ely lo23
Conse@uently the need to see* high rates of returns on their in#estments is also lo23
The ris* return trade off is hea#ily tilted in fa#ors of ris* 3-s a "omined result of all this5
in#estments of insuran"e "ompanies ha#e een largely in onds floated y DOI5 PSG9s5 state
go#ernments5 lo"al odies5 "orporate odies and mortgages of long term nature3 The last
pla"e 2here insuran"e "ompanies are ee"ted to e o#er a"ti#e is ourses3
1ately insuran"e "ompanies ha#e #entured into pension s"hemes and mutual funds also3
Co2e#er5 life insuran"e "onstitutes the ma!or the ma!or share of insuran"e usiness3 1ife
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Bajaj Allianz life insurance company.
insuran"e depends upon the la2s of mortality and there lies the differen"e et2een life and
general insuran"e usinesses3 1ife has to e:tinguish sooner or later and the "laim in respe"t of
life is "ertain3 In "ase of general insuran"e5 ho2e#er5 there may ne#er e a "laim and the
amount "an ne#er e as"ertained in ad#an"e3 Cen"e5 1ife insuran"e in"ludes5 esides
"o#ering the ris* of early happening of an e#ent5 an element of sa#ings also for the
enefi"iaries3 Pension usiness also ser#i"es from life insuran"e in as mush as the pension
outgo again depends upon the la2s of mortality3 The forays made y insuran"e in this area
are5 therefore5 natural "orollary of their usiness
Num%er of Pu%lic an" Private Life an" Non-Life !nsurance *ompanies
Type of )usiness Numer of Puli"
Se"tor Companies
Numer of
Pri#ate Se"tor
Companies
Total
1ife Insuran"e 1 1& 13
Non-
1ife=Deneral>Insuran"e
6 ' 1(
%eassuran"e 1 0 1
Total ' &0 &'
/ole of !nsurance !n Economic 'evelopment
For e"onomi" de#elopment5 in#estments are ne"essary3 In#estments are made out of
Sa#ings 3- life insuran"e Company is a ma!or instrument for the moili4ation of sa#ing of
the people5 parti"ularly from the middle and lo2er in"ome groups3 These sa#ings are
"hanneled into in#estments for e"onomi" gro2th3
-ll good life insuran"e "ompanies ha#e huge funds5 a""umulated through the payments of
small amount of premium of indi#iduals3 These funds are in#ested in 2ays that "ontriute
sustantially for the e"onomi" de#elopment of the "ountries in 2hi"h they do usiness3
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Bajaj Allianz life insurance company.
The pri#ate insurers in India are ne2 and had not uild up funds in &00&3 )ut5 in "ourse of
time5 they also 2ould e dire"tly and indire"tly "ontriuting to the "ountry9s e"onomi"
de#elopment3
- life insuran"e "ompany 2ill ha#e large funds3 These amounts are "olle"ted y 2ay of
premiums3 E#ery premium represents a ris* that is "o#ered y that premium 3In effe"t5
therefore5 these #ast amount represent pooling of ris*s 3The funds are "olle"ted and held in
trust for the enefit of the poli"yholders 3The management of the life insuran"e "ompanies are
re@uired to *eep this aspe"t in mind and ma*e all its de"isions in 2ays that enefit the
"ommunity3 This applies also to its in#estments3 That is 2hy su""essful insuran"e "ompanies
2ould not e found in#esting in spe"ulati#e #entures3
-part from in#estments5 usiness and trade enefit through insuran"e3 ;ithout insuran"e5
trade and "ommer"e 2ill find it diffi"ult to fa"e the impa"t of ma!or perils li*e fire5
earth@ua*e5 and floods et"3 Finan"iers5 li*e an*s 2ould "ollapse if the fa"tory5 finan"ed y
it5 2ere redu"ed to ashes y a terrile fire3 Insuran"e "o#er also the loss to finan"iers5 if their
detors default3
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Bajaj Allianz life insurance company.
,#eoretical Bac: ;roun"5
)hartha "omman"ed operation as importing agents for #espa s"ooter of paggio in
1/('3Entered into te"hni"al "ollaoration agreement 2ith piaggio eired in 1/.15 2as not
%ene2ed3)-1 has 3 plant lo"ated in maharashtra3 The s"ooter in"orporate piaggio
Te"hnology as upgraded y )-19s in house %A, from time to time3 It also de#eloped- fully
indigenous model of motor"y"le in 1/'13 suse@uent to the opening up of The s"ooter for
foreign te"hnology and e@uity parti"ipation in the mid '09s it entered Into a te"hni"al
"ollaoration agreement 2ith Ha2asa*i Iapa3 It started produ"tion Of Ha2asa*i 100""
motor"y"les in 1/'63 the "ompany has also entered into te"hni"al Collaoration 2ith $Js
*aota of !apan for manufa"ture of diesel engines for its three ;heelers and "agi#a of italy3
)-1 has also promoted $aharashtra S"ooter 1td3=$S1> ;ith state go#ernment odies3 $S1
assemles )a!a! s"ooter at its satara plant3
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Bajaj Allianz life insurance company.
!N'+S,/0 P/O4!LE
!nsurance .ar:et !n !n"ia
)y any yardsti"*5 India 2ith aout &00million middle "lass households presents a huge
untapped potential for players in the insuran"e industry3 Saturation of mar*ets in many
de#eloped e"onomies has made the Indian mar*et e#en more attra"ti#e for gloal insuran"e
ma!ors3 The lo2 per"entage and per "apita penetration of insuran"e in India "ompared to
other de#eloped and de#eloping "ountries3 ;ith the per "apita in"ome in India ee"ted to
gro2 at o#er 6< for the ne:t 10 years and 2ith impro#ement in a2areness le#els the demand
for insuran"e is ee"ted to gro2 at an attra"ti#e rate in India 3-n independent "onsulting
"ompany 3The monitor group has estimated that the life insuran"e mar*et 2ill gro2 from %s3
&1' illion in 1//' to %s3 1003 illion y &00'=a "ompound annual gro2th of 163+3 The
insuran"e se"tor in India has "ome a full "ir"le from eing an open "ompetiti#e mar*et to
nationali4ation and a"* to lierali4ed mar*et again3 Tra"ing the de#elopment in the Indian
insuran"e se"tor re#eals the 360-degree turn 2itnessed o#er a period of almost t2o "enturies3
- )rief Cistory of the Insuran"e Se"tor
The usiness of life insuran"e in India in its e:isting form started in India in the year 1'1'
2ith the estalishments of the Oriental 1ife Insuran"e Company in Cal"utta3
Some of t#e important milestone in t#e life insurance %usiness in !n"ia is5
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Bajaj Allianz life insurance company.
• 1/1&B The 1ife -ssuran"e Companies -"t ena"ted as the first statue to regulate the
life insuran"e usiness3
• 1/&'B The Indian insuran"e "ompanies a"t ena"ted to enale the go#ernment to
"olle"t statisti"al information aout oth life and non life insuran"e usinesses3
• 1/3'B Earlier legislation "onsolidated and amended to y the insuran"e a"t 2ith
the o!e"ti#e of prote"ting the interests of the insuring puli"3
• 1/+6B &(+ Indian and foreign insurers and pro#ident so"ieties ta*en o#er y the
"entral go#ernment and nationali4ed 31IC formed y an a"t of parliament5 #i4 1IC
-"t5 1/+65 2ith a "apital "ontriution of %s + "rore from the go#ernment of India3
The Deneral insuran"e usiness in India5 on the other hand5 "an tra"e its roots to the Triton
Insuran"e Company 1td the first general insuran"e "ompany estalished in the year 1'+0 in
Cal"utta y the )ritish3
8eneral insurance %usiness in !n"ia is
• 1=>?5 The Indian $er"antile Insuran"e 1td set up the first "ompany to transa"t all
"lasses of general insuran"e usiness3
• 1=@?5 Deneral Insuran"e Coun"il5 a 2ing of the insuran"e -sso"iation pf India5
frames a "ode of the "ondu"t for ensuring fair "ondu"t and sound usiness
pra"ti"es3
• 1=AB5 The Insuran"e -"t amended to regulate in#estments and set minimum
sol#en"y3
.ar;ins an" t#e ,ariff A"visory *ommittee set up
• 1=?5 The general insuran"e )usiness -"t nationali4ed the general insuran"e
usiness in India 2ith effe"t from 1
st
Ianuary 1/.3310. insurers amalgamated and
grouped into four "ompanies #i4 the national insuran"e "ompany 1td 5the Ne2
India -ssuran"e Company 1td 5the Oriental Insuran"e Company 1td and the
Gnited India Insuran"e Company 1td 3DIC in"orporated as a "ompany3
!nsurance Sector /eforms
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Bajaj Allianz life insurance company.
In 1//3 $alhotra "ommittee headed y former finan"e se"retary and %)I go#ernor %3 N3
$alhotra 2as formed to e#aluate the Indian insuran"e industry and re"ommend its future
dire"tion3
The $alhotra "ommittee 2as set up 2ith the o!e"ti#e of "omplementing the reforms
initiated in the finan"ial se"tor3 The reforms 2ere aimed at 7"reating the reforms more
effi"ient and "ompetiti#e finan"ial system suitale for the re@uirements of the e"onomy
*eeping in mind the stru"tural "hanges "urrently under2ay and re"ogni4ing that insuran"e
to address the need for similar reformsF3
In 1//( the "ommittee sumitted the report and some of the *ey re"ommendations
in"luded3
1. Structure
Do#ernment sta*e in the insuran"e "ompanies to e rought do2n to+0 and also on the south -fri"an5 Namiian $ala2i sto"*
e:"hange 3It has 1+6 years of eerien"e in the life insuran"e usiness
@< .ax Ne1 0or: Life5
.ax !n"iaB-

It is a multi Kusiness "orporation that has usiness interests in tele"om ser#i"es 5ul*
pharma"euti"als 5ele"troni" "omponents and spe"ialty produ"ts 3It is also the ser#i"e K
oriented usinesses of health "are 5life insuran"e and information te"hnology3
Ne1 0or: Life5
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Bajaj Allianz life insurance company.
Ne2 Nor* 1ife has gro2n to e a fortune 100 "ompany and an eert in life insuran"e
3It 2as the first insuran"e "ompany to offer "ash di#idends to poli"y holders 3In 1'/(5
Ne2 Nor* 1ife pioneered the then unheard of "on"ept of insuring 2omen at the same
rate as men3 Thereafter5 it "ontinued to introdu"e a series of firsts a disaility "lause in
1/&03unemployment insuran"e in 1/& and "omplete "ustomer "are on the 2e in
1//'3 Today Ne2 Nor* 1ife has o#er GS illion in assets under management and o#er
305000 agents and employees 2orld2ide3 ;ith o#er 3 million poli"yholders5 Ne2
Nor* 1ife Insuran"e is a leading pro#ider of insuran"e in a host of "ountries
2orld2ide3
A< Aviva Life !nsurance !n"ia5
It is !oint #enture et2een ,aur5 one of India Es oldest and largest groups of
"ompanies and -#i#a3 -#i#a pl" is GH9s largest insurer 3In a""ordan"e 2ith
go#ernment regulations5 -#i#a holds a &6< sta*e in the ne2 #enture and ,aur holds
a .(3 SB! Life !nsurance *ompany Lt"5
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Bajaj Allianz life insurance company.
S)I 1ife Insuran"e Company 1td is a !oint #enture et2een India9s largest an*s5
State )an* Of India A Cardiff S -5 a leading life insuran"e "ompany in Fran"e State
)an* of India is a household name5 and it stands as the last 2ord for finan"ial strength
and se"urity in the "ountry3 S)I9s illustrations a"*ground dates a"* to the year 1'06
2hen it started usiness5 as a presiden"y an*5 *no2n as an* of )engal O#er the
long !ourney5 it has learnt to "omine the est of an*ing pra"ti"es handed do2n from
the imperial management 2ith the more dynami" 2ays of doing an*ing in the
modern India3 It has gro2n as a responsile giant in the an*ing field o#er the years3
,#e .ar:et S#are of eac# company
Name of t#e Player .ar:et S#are CD<
1IC .(3&6
ICICI Prudential .3&(
)irla Sun life 13'(
)a!a! -llian4 +36'
S)I 1ife 13(/
C,FC std 3311
T-T- -ig 136.
$a: Ne2 Nor* 1333
-#i#a 1313
Om Hota* $ahindra 03.3
Ing 6ysya 0360
-$P Sanmar 03(/
$et1ife 033'
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Bajaj Allianz life insurance company.
!NS+/AN*E /E8+LA,!O/0 AN' 'E-E-LOP.EN, A+,7O/!,0
C!/'A<
The opening of insuran"e se"tor has een long standing and de#elopment authority-
I%,- ill a signifi"ant step has een ta*en3
I%,- is formed as an authority to prote"t the interest of holders of insuran"e poli"ies5
to regulate5 promote and ensure orderly gro2th of insuran"e industry and for matters
"onne"ted there 2ith in"idental thereto3
Composition of authority under I%,-5 -"t5 1///
-s per the se"tion ( of I%,- -"t E1///5 insuran"e %egulatory and de#elopment
-uthority =I%,-5 2hi"h 2as "onstituted y an a"t of parliament< Spe"ify the "omposition of
authority3 The authority is ten-memer team "onsisting of
1> - "hairman
&> + 2hole team memers
3> ( part time memers
'uties2 po1ers an" functions of !/'A
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Bajaj Allianz life insurance company.
Se"tion 1( of I%,- -"t5 1/// lays do2n the duties5 po2ers and fun"tions of I%,-3
1> Su!e"t to the pro#isions of this a"t and any other la2 for the time eing in for"e5 the
authority shall ha#e the duty to regulate5 promote ensure orderly gro2th of the insuran"e
usiness and re-insuran"e usiness3
&> ;ithout pre!udi"e to the generality of the pro#isions "ontained in su-se"tion =1> the po2er
and fun"tions of the authority shall in"lude
a> Issue to the appli"ant a "ertifi"ate of registration5 rene25 modify5 2ithdra25 suspend or
"an"el su"h registration3
> Prote"tion of the interests of the poli"y holders in matters "on"erning assigning of poli"y5
nomination y poli"y holders5 insurale interests5 settlement of insuran"e "laim5 surrender
#alue of poli"y and other terms and "onditions of "ontra"ts of insuran"e3
"> Spe"ifying re@uisite @ualifi"ation5 "ode of "ondu"t and pra"ti"al training for intermediary
or insuran"e intermediaries and agent3
d> Spe"ifying the "ode of "ondu"t for sur#eyors and loss assessors3
e> Promoting effi"ien"y in the "ondu"t of insuran"e usiness
f> Promoting and regulating professional organi4ations "onne"ted 2ith the insuran"e3
g> 1e#ying fees and other "harges for "arrying out the purposes of this -"t3
h> Calling for information from5 underta*ing inspe"tion of5 "ondu"ting en@uiries and
in#estigations in"luding audit of the insurers5 intermediaries5 insuran"e intermediaries and
other organi4ations "onne"ted 2ith the insuran"e usiness3
i> Control and regulation of the rates5 ad#antages5 terms and "onditions that may e offered
y insurers in respe"t of general insuran"e usiness not so "ontrolled and regulated y the
tariff ad#isory "ommittee under se"tion 6(u of the insuran"e -"t5 1/3'=( of 1/3'>3
h> Spe"ifying the form and manner in 2hi"h oo*s of a""ount shall e maintained and
insurers and other insuran"e intermediaries shall render statement of a""ounts3
!> %egulating maintenan"e of margin of sol#en"y3
k) -d!udi"ation of disputes et2een insurers and intermediaries or insuran"e intermediaries3
l> Super#ising the fun"tioning of the Tariff -d#isory Committee3
m> Spe"ifying the per"entage of premium in"ome of the insurer to finan"e s"hemes for
promoting and regulating professional organi4ations referred to in "lause =f>3
o> Spe"ifying the per"entage of life insuran"e usiness and general insuran"e usiness to e
understood y the insurer in the rural or so"ial se"tor3
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Bajaj Allianz life insurance company.
*O.PAN0 P/O4!LE
Bajaj Allianz Life !nsurance *ompany Lt".
)a!a! -llian4 1ife insuran"e "ompany limited is a union et2een -llian4 SE5 the 2orld9s
leading insurer and )a!a! -uto5 one of India9s most respe"ted names3 -llian4 SE is a leading
insuran"e "onglomerate gloally and one of the largest asset managers in the 2orld5
managing assets 2orth o#er a Trillion Euros =o#er %S ++5 005000 "rores>3 -t )a!a! -llian45
2e reali4e that you see* an insurer you "an trust your hard earned money 2ith3 -llian4 SE
has more than 110 years in the Indian mar*et5 are "ommitted to offering you finan"ial
solutions that pro#ide all the se"urity you need for your family and yourself3
-t )a!a! -llian45 "ustomer delight is our guiding prin"iple3 Ensuring 2orld "lass solutions y
offering you "ustomi4ed produ"ts 2ith transparent enefit supported y the est te"hnology is
our usiness philosophy3
O+/ -!S!ON
To e the est insuran"e "o3 in India to uy from5 2or* for and in#est in3
O+/ -AL+ES
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Bajaj Allianz life insurance company.
? Our "ore #alues B
o Customer delight the guiding prin"iple
o Ensuring 2orld "lass solution and ser#i"es
o Offering "ustomi4ed produ"t
o Transparent enefits
ALL!ANE SE
? ;orld9s 1argest Insuran"e Co3 y re#enue K %s +5&053+3 Cr =Euro /65/ illion>
? ;orld2ide &
nd
y gross 2ritten premiums K %s (5..5/30 Cr =Euro '/ illion>
? 3
rd
largest assets under management =-G$> and largest amongst insuran"e "os3 K
-G$ of %s /+5/(5&00 Cr =Euro 10.' illion>
? 11
th
largest "orporation in the 2orld
? +0< of gloal usiness form life insuran"e5 "lose to 60 million li#es insured gloally
? Estalished in 1'/05 110 yrs of insuran"e eertise
? $ore than .0 "ountries5 1.35.+0 employees 2orld2ide
? Insuran"e to almost half of the fortune +00 "os3
BA6A6 A+,O
? One of the largest & and 3 2heeler manufa"turer in the 2orld
? &1 millionP #ehi"les on the roads a"ross the gloe
? $anaging funds of o#er s +53&/ "r3
? )a!a! -uto finan"es one of the largest auto finan"e "os3 In India
? %s3 653(0 Cr3 Turno#er and Profits after ta: of .6. Cr3 in &00(-0+
A%out Bajaj
The )a!a! Droup is amongst the top 10 usiness houses in India3 Its footprint stret"hes o#er a
2ide range of industries5 spanning automoiles =t2o-2heelers and three-2heelers>5 home
applian"es5 lighting5 iron and steel5 insuran"e5 tra#el and finan"e3
The group9s flagship "ompany5 )a!a! -uto5 is ran*ed as the 2orld9s fourth largest t2o- and
three- 2heeler manufa"turer and the )a!a! rand is 2ell-*no2n in o#er a do4en "ountries in
Europe5 1atin -meri"a5 the GS and -sia3
Founded in 1/&65 at the height of IndiaQs mo#ement for independen"e from the )ritish5 the
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Bajaj Allianz life insurance company.
group has an illustrious history3 The integrity5 dedi"ation5 resour"efulness and determination
to su""eed 2hi"h are "hara"teristi" of the group today5 are often tra"ed a"* to its irth during
those days of relentless de#otion to a "ommon "ause3 Iamnalal )a!a!5 founder of the group5
2as a "lose "onfidant and dis"iple of $ahatma Dandhi3 In fa"t5 Dandhi!i had adopted him as
his son3 This "lose relationship and his deep in#ol#ement in the independen"e mo#ement did
not lea#e Iamnalal )a!a! 2ith mu"h time to spend on his ne2ly laun"hed usiness #enture3
Cis son5 Hamalnayan )a!a!5 then &.5 too* o#er the reins of usiness in 1/(&3 Ce too 2as
"lose to Dandhi!i and it 2as only after Independen"e in 1/(.5 that he 2as ale to gi#e his full
attention to the usiness3 Hamalnayan )a!a! not only "onsolidated the group5 ut also
di#ersified into #arious manufa"turing a"ti#ities3The present Chairman and $anaging
,ire"tor of the group5 %ahul )a!a!5 too* "harge of the usiness in 1/6+3 Gnder his leadership5
the turno#er of the )a!a! -uto the flagship "ompany has gone up from %s3.& million to
%s3(6316 illion =GS, /36 million>5 its produ"t portfolio has eanded from one to and the
rand has found a gloal mar*et3 Ce is one of India9s most distinguished usiness leaders and
internationally respe"ted for his usiness a"umen and entrepreneurial spirit3
8/O+P *O.PAN!ES
)a!a! -uto is the flagship of the )a!a! group of "ompanies3 The group "omprises of &.
"ompanies and 2as founded in the year 1/&63 The "ompanies in the group areB-
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Bajaj Allianz life insurance company.
)a!a! -uto 1td3 $u*and International 1td3
$u*and 1td3 $u*and Engineers 1td3
)a!a! Ele"tri"als 1td3 $u*and Dloal Finan"e 1td3
)a!a! Cindustan 1td3 )a"hhra! Fa"tories P#t3 1td3
$aharashtra S"ooters 1td3 )a!a! Consumer Care 1td3
)a!a! -uto Finan"e 1td3 )a!a! -uto Coldings 1td3
Cer"ules Coists 1td3 Iamnalal Sons P#t3 1td3
)a!a! Se#ashram P#t 1td3 )a"hhra! A Company P#t3 1td3
Cind 1amps 1td3 Iee#an 1td3
)a!a! 6entures 1td3 The Cindustan Cousing Co 1td3
)a!a! International P#t 1td3 )aroda Industries P#t 1td3
Cind $usafir -gen"y P#t 1td3 Stainless India 1td3
)a!a! -llian4 Deneral Insuran"e Company 1td3 )omay Forgings 1td3
Bajaj Allianz Life !nsurance
? $ost Profitale P#t3 1ife insuran"e Co %s363"r =GS O 1+33 mn3> profit for FN 06-0.
? O#er & million =&05./5&1.> poli"ies in this year K highest amongst all p#t3 Se"tor

? Ca#e sold o#er 33( million poli"ies =3(5.&5'.+> issued till date
? 1argest distriution net2or* to rea"h the "ustomer a"ross the "ountry 2ith &5135000
agents5 /00 offi"es in '(0 to2ns5 &00 "orporate agents and )an" assuran"e partners
? -""elerated Dro2th
Fis"al Near No of poli"ies sold in FN Ne2 )usiness in FN
&001-0&=6 mths> &153.6 %s . "r
&00&-03 151+5/6+ %s 6/ "r
&003-0( 15'65((3 %s 1'0"r
&00(-0+ &5''51'/ %s '+."r
&00+-06 .5'156'+ %s &.1."r
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Bajaj Allianz life insurance company.
&006-0. &055./5&1. %s (&.0"r
? -ssets under management %s +5+00 "r
? Shareholder "apital ase of %s .00 "r3
? Produ"t tailored to suit your needs
? ,e"entrali4ed organi4ation stru"ture for faster response
? ;ide rea"h to ser#e you etter K a nation2ide net2or* of /00 P ran"hes
? Spe"iali4ed departments for )an"essuran"e5 "orporate -gen"y and Droup )usiness
and strong dedi"ated produ"t teams for pension5 health5 2omen and "hild3
? ;ell net2or*ed "ustomer "are "entres =CCCs> 2ith state of art IT systems3
? Cighest standard of "ustomer ser#i"e A simplified "laims pro"ess in the industry3
? ;esite to pro#ide all -ssistan"e and information on produ"ts and ser#i"es5 online
uying and online rene2als3
? Toll-free numer to ans2er all your @ueries5 a""essile from any2here in the "ountry-
"all No2 1'00 &3 .&.& and a strong tele-mar*eting and dire"t mar*eting team3
? S2ift and easy "laim settlement pro"ess3
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Bajaj Allianz life insurance company.
Net1or:e" for reac#
)-I-I -11I-NM 1IFE INSG%-NCE K ,IST%I)GTION NET;O%H
)-)-S-) P-TI1 - 3(
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-gen"y "hannel
)an"assuran"e Droup A -lternate "hannel
)ran"hes =&+.>
Satllites =6(3>
O#er &5 005000 strong
Tied -gen"y For"e
-nd gro2ing
%apidly e#eryday
Standard "hartered )an*
Syndi"ate )an*
DE $oney
Employee )enefit
Corporate -gents
Fran"hisees
Bajaj Allianz life insurance company.

)-)-S-) P-TI1 - 3+
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? Gran Co-Op
)an*s
? ,ist3 Co-Op )an*s
? %egional %ural
)an*s Catering to
mass A %ural
mar*ets
,ire"t $ar*eting
)ro*ers
Bajaj Allianz life insurance company.
Sales Structure
)-)-S-) P-TI1 - 36
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Bajaj Allianz life insurance company.
.ANA8E.EN, S,/+*,+/E5
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Bajaj Allianz life insurance company.
,rainee Pro;ram
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Bajaj Allianz life insurance company.
? Fe #ave t#e follo1in; ,rainee Pro;ram 5
? !, ,rainee5
• This trainee is ta*en in the IT ,ept for a training period of3
• Performan"e -ppraisal happens e#ery after 6 month and does on the o#erall
performan"e and deli#ery5 they are eing asored3
? Operations ,rainee 5
• This Trainee are ta*en in the Operations ,ept for a training 1 year3
• Performan"e -ppraisal happens after "ompletion of 1 year a depending on the
o#erall performan"e and deli#ery? they are een asored in Drade3
NE,FO/9E' 4O/ /EA*7
? Strong )ran"h Net2or* of /00P )ran"hes and gro2ingRR
? O#er 10000PSales Team $anagers
? &005000P Insuran"e Care Consultants
? 1.0P )an"assuran"e partner a"ross the "ountry
? Strong alternate "hannel 2ith &&00 Fran"hisees5 &00 "orporate agents5 .( ro*ers and
&' dire"t mar*eting ran"hes3
8ro1in; reac# t#rou;# tie-ups
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Bajaj Allianz life insurance company.
Bancassurance

? Pioneered the phenomenon in India K 1.0 an"assuran"e partners
? One of our "ore fo"us areas K tie-ups 2ith large national and p#t3 Se"tor an*s B
o Standard Chartered )an*
o Syndi"ate )an*
o DE money
o Tie-up 2ith Co-Op )an* and %egional %ural )an*s =Catering to mass
and %ural mar*ets>
? Eanding rea"h also through tie-ups 2ith large regional an*s
? E:"lusi#e life insuran"e produ"ts- $%T- and Credit Shield3
? Produ"ts "ustomi4ed to suit spe"ifi" need of )an*s3
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Bajaj Allianz life insurance company.
Allianz 8roup- 8lo%al Bancassurance Experience
Asia Europe
Horea Cana an* Dermany ,resdner )an* Cypo 6ereinsan*
%aiffeisenan*en
Tai2an Drand Commer"ial Fran"e Credit 1yonnais
Ta Chong )an* Italy Gni"redito Italiano
Taipei )an* %olo )an"a
$alaysia Gnion )an* Casa di %isparmio
)an"o di S"i"ilia
)an"o -ntoniana Popolare
)an"o %egionale Europea
Sout# America
)rasil Spain )an"o Popular
Chile Portugal )PI-SDPS
$a:i"o )rades"o -ustria )a2ag
)an"o )i"e Dree"e Ergo )an*5 )an* of Piraeus
)anCre"er
Europe
C4e"hlslo#a*ia Croatia Magrea"*a )an*
Cungary Mi#noan*a )ulgaria )ulan*
Cypoan* Poland Pe*ao S3-3 )PC
Ta*are*an*

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Bajaj Allianz life insurance company.
8ro1in; reac# t#rou;# tie-ups

Alternate c#annels
The Strategi" -llian"es group at )a!a! -llian4 fo"us EDroup insuran"e9 and
ECorporate -gen"y9 net2or*3
? *orporate A;ents2 Bro:ers an" 4ranc#isees

o - "onstantly gro2ing nation2ide net2or* of Corporate -gents5 )ro*ers and
Fran"hisees3
o - de"entrali4ed5 dedi"ated team of professionals to re"ruit5 de#elop and support
Corporate -gents5 )ro*ers and Fran"hisees3
? Droup )usiness
o - gro2ing produ"t range to meet generi" and spe"ifi" needs of #arious groups3
Some of them are Droup Team 1ife5 Droup Dratuity5 Droup Superannuation5
Droup $%T-5 DT1 in lieu of E,1I5 among many others3
o - dedi"ated team to ensure nothing ut the est in ser#i"e deli#ery3
? On line Sellin; an" rene1als
o Gnit Dain plus SP and Gnit Dain Easy Pension3
? 4inancial Services *onsultants
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Bajaj Allianz life insurance company.
o - set of ee"t finan"ial ad#isors to address "omprehensi#e finan"ial planning
needs of high net 2orth "lients3
o Produ"ts designed to suit your needs3
'ecentralize" Operations
Insure in minutes
Ser#i"e any 2here

!nsure in minutes at any ***
? CCCs fully empo2ered to
o Issue poli"y end to end =from "olle"tion to issue and prepare poli"y ond>
o IT enaled pro"ess geared to insures in fe2 minutes from starts to finish
o Only p#t3 Insuran"e "o3 to do so
? Blac: %ox G 'ecentralize" un"er1ritin;
o Proprietary IT soft2are for under2riting
o Enales us to also de"entrali4e under2riting
o $aintains @uality 2ith standardi4ation a"ross the "ountry
o Eliminates human inter#ention and su!e"ti#eness
o Only p#t3 Insuran"e "o3 to do so3
*ustomers from any *** offere" all services at all ***
? Poli"y holder from any CCC
o Can get asi" poli"y ser#i"ing at any of our CCCs K No Co interfa"e
o Can pay rene2al premium B
? Online K rene2al
? -t any of SSS offi"es
? Through )ill K Iun"tion
)-)-S-) P-TI1 - (3
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Bajaj Allianz life insurance company.
? Che@ue drop o:es a"ross the "ountry
? Credit "ards or dire"t deit for standard "hartered "ustomers
Efficient systems2 processH an" spee" of response #as ensure" lo1est num%er of
complaints from customers to !/'A
Pro"ucts to suit your nee"s
? Indi#idual Plans
? Droup 1ife Plans
!n"ivi"ual Plans
? In our "onstant endea#or to se"ure a right and happy future for you and your family5
2e offer a range of insuran"e produ"ts that is !ust perfe"t for your in#estment needs3
? Gnit lin*ed insuran"e plans
? Traditional insuran"e plans
? Pension plans
? Team plans
+nit Li:e" !nsurance Plans
Offering insuran"e plans 2ith fle:iility and ta: enefits
• *apital +nit 8ain 5 Bi; Boss of +L!Ps
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Bajaj Allianz life insurance company.
o This plan offers the highest allo"ations of /.< for %egular Premium insuran"e
plans in the mar*et3 ;ith a lifetime of prote"tion to mat"h insuran"e and
in#estment needs5 this Gnit lin*ed endo2ment plan has an option of unlimited
top up to par* your 2indfall gains3 Choi"e of + a"ti#e in#estment funds5 fle:i
plan to in"rease J de"rease %egular Premium and ( additional rider enefits for
total prote"tion ma*e this plan one of the est produ"ts to in#est in3
• Ne1 +nit8ain plus SP B Single Premium plan 2ith ma:: allo"ation
o Ne2 GnitDain Plus SP plan is a Single Premium plan 2ith ma:: allo"ation
and gi#es you a Duaranteed death enefit5 it offers you "hoi"e of + a"ti#e
in#estment funds 2ith 3 free s2it"hes allo2ed e#ery year3 Fle:i plan allo2s
you to ma*e partial and full 2ithdra2als after 3 years3
• Ne1 +nit8ain Premier 5 Di#es 100 and get 10+ No2 K 7umeed se MyaaadaF
o - simple single premium unit lin*ed in#estments plan 2hi"h gi#e to upfront
10+ < allo"ation of the single premium on day 13
• Ne1 4amily 8ain5 Poli"y as pure as your lo#e for family3
;ith )a!a! -llian4 Family -ssure5 you "an in#est in one life insuran"e plan that
"an ta*e "are of all your "hanging re@uirements3 This plan has een designed to
pro#ide you 2ith ma:imum fle:iility5 so that you do not ha#e to 2orry aout
your "hanging needs3
• Ne1 +nit 8ain Super5 Insure fully get $-S -llo"ation3
o This is a uni@ue "omination of prote"tion 2ith the attra"ti#e prospe"ts of
in#esting in se"urities3 ;ith higher allo"ation up to /3 < and "hoi"e of +
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Bajaj Allianz life insurance company.
in#estment funds 2ith fle:ile in#estment management3 Plus5 you ha#e the
options of s2it"hing et2een the funds at any time this 2or*s a 2onderful
in#estment "um insuran"e plan3 Nou also enefit from attra"ti#e ta:
ad#antages and unmat"hed fle:iility to mat"h your "hanging needs3 In
addition5 you enefit from the ad#antages of lo2 "harges3
• Ne1 +nit8ain Plus 5 - Gnit 1in*ed Plan
o )a!a! -llian4 GnitDain Plus offers the uni@ue option of "omining the
prote"tion of life insuran"e 2ith the attra"ti#e prospe"ts of in#esting in
se"urities3 Nou ha#e the "hoi"e of + in#estment funds 2ith fle:ile in#estment
management? you "an "hange funds at any time3 Nou also enefit from
attra"ti#e ta: ad#antages and unmat"hed fle:iility K to mat"h your "hanging
needs3 -nd the ad#antage of lo2 fund management and fund management and
fund administration "osts3
Some of t#e :ey features of t#e plan are 5
? Duaranteed death enefit
? Choi"e of + in#estment alternati#e to fi:ed interest se"urities3
? -ttra"ti#e in#estment alternati#e to fi:ed interest se"urities3
? Pro#ision for fullJpartial 2ithdra2als any time after three years from
"ommen"ement of the poli"y pro#ided three full years premium are paid3
? Gnmat"hed fle:iility to mat"h your "hanging needs3
? $aturity )enefit e@ual to the Fund 6alue payale on date of maturity3
• +nit8ain 8uarantee SP 5
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Bajaj Allianz life insurance company.
o This is a uni@ue Single Premium plan5 2hi"h gi#es guaranteed maturity
enefit regardless of mar*et performan"e3 This plan is spe"ifi"ally designed
*eeping in mind the un"ertainly in the sto"* mar*et and "omes 2ith a uni@ue
3Kin-1 "apital Durantee Fund5 2hi"h gi#es guaranteed maturity enefit of upto
11&< of allo"ated premium less "harges3
,ra"itional !nsurance Plans
,#at #elps you save tax an" earn more interest
• !nvest8ain 5 An En"o1ment Plan
o This sa#ings plan "omines high prote"tion =up to @uadruple "o#er> 2ith a
uni@ue family in"ome enefit3
• *#il"8ain 5 *#il"renHs Policy
o E#er 2ondered 2hy you need an insuran"e poli"y for your "hildT
-s a parent5 you al2ays dream the est for your "hild in"luding marriage5 higher
edu"ation5 or that hand holding for a start in life3 ;hether you are there to see
your "hild gro2 up and settled or not5 your "hild feels your lo#e in the finan"ial
support arranged y you through our 2ide range of ChildrenQs insuran"e poli"ies
ta*ing him from one milestone to another3
• *as#8ain 5 .omey Bac: Plan
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Bajaj Allianz life insurance company.
o This is the only money a"* plan that offers @uadruple prote"tion5 going up to
( times the asi" sum assured5 and a family in"ome enefit3
• Protector 5 A .ort;a;e /e"ucin; ,eam !nsurance plan
o This is the perfe"t plan to prote"t the family the repayment liaility of
outstanding loans5 in the unfortunate "ase of death of the loanee3 There is also
an option to "o#er the "o-appli"ant of the loan at a #ery nominal "ost under
this plan3
• Save care economy SP 5 Sin;le Premium En"o1ment Plan
- single premium in#estment plan for 10 years5 2hi"h pro#ides life "o#er along 2ith
gro2th in sa#ings3
)a!a! -llian4 Super Sa#er is a regular premium endo2ment plan5 2hi"h helps you sa#e
regular amounts for a safer tomorro23 It also pro#ides you 2ith e:tra enefits of
Duaranteed -dditions to your sum assured5 at the end of ea"h poli"y year3
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Bajaj Allianz life insurance company.
• 7ealt# care
The 6-in-1 health "are plan at !ust %s 100J- per month is a 2onderful 2ay to se"ure health for
3 years term3
- 6- in-1 health insuran"e plan that offersB
1ife Co#er ?
Cospital Cash enefit ?
Surgi"al enefit ?
Post Cospitali4ation )enefit ?
Criti"al Illness Co#er ?
-""idental Permanent Total J Partial ,isaility =-PTJP,> along 2ith a "ash less "ard ?
fa"ility ma*es it an e:"ellent produ"t as the enefits under this plan "an e ta*en in
addition to any other health insuran"e plan3
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Bajaj Allianz life insurance company.
• Ne1 unit 8ain Easy Pension Plus 5 +nit Lin:e" /etirement Plan 1it#out life
cover
)a!a! -llian4 Gnit Dain Easy Pension is a plan that helps you ta*e "ontrol of your future and
ensure a retirement you "an loo* for2ard to3 This is a regular premium in#estment lin*ed
deferred annuity poli"y3 There are t2o pa"*ages to "hoose fromB Ne2 unit Dain Easy Pension
Plan Single Premium3 Di#es you the fle:iility to pur"hase units in anyJall of the 6 funds
a#ailale 2ith us
,erm Plans
Pure !nsurance Plans to protect family
• ,erm*are 5 ,erm Plan Fit# /eturn-of-Premium
o -n e"onomi" 2ay to pro#iding life "o#er5 this plan also ensures the return of
all premiums at the time of maturity3
• /is:*are 5 Pure ,erm Plan
o The 7)a!a! -llian4 %is* CareF Plan in a pure term insuran"e plan A offers one
of the most e"onomi"al means to pro#ide finan"ial se"urity to your lo#ed ones3
The only pure term plan in the mar*et to pro#ide Cospital Cash )enefit3
• Lifetime *are 5 F#ole Life Plan
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Bajaj Allianz life insurance company.
o This 2hole life plan pro#ides sur#i#al enefits at the age of '0 therey ma*ing
sure you are finan"ially se"ure at a time 2hen you need it the most3
8roup Life Plans
? )a!a! -llian4 pro#ides an e:"iting range of group produ"ts 2hi"h enale organi4ation
to pro#ide prote"tion and "are to their memers J employees3
o Droup Credit Shield
o Droup Term 1ife
o Droup Term 1ife S"heme in 1ieu of E,1I
o Droup Dratuity Care
o Droup Superannuation Care
o Small Droup Term 1ife
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Bajaj Allianz life insurance company.
P-%T-3
OB6E*,!-ES
/ESEA/*7 P/OBLE.
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Bajaj Allianz life insurance company.
The resear"h prolem is to study the 7*ustomer A1areness2 Perception an"
Attitu"e to1ar"s Bajaj Allianz Life !nsurance *ompany2 S#in"anur .3
OB6E*,!-ES5
? To Study the -2areness of )a!a! -llian4 1ife Insuran"e Company3
? To *no2 2hi"h sour"e has made a2are aout )a!a! -llian4 1ife Insuran"e3
? To determine 2hi"h fa"tors "ustomer loo* for 2hile in#esting in )a!a! -llian4
1ife Insuran"e3
? To determine the Customer Per"eption to2ards different Pri#ate 1ife Insuran"e3
? To Study the -ttitude of the E:isting "ustomers of )a!a! -llian4 1ife Insuran"e3
Scope of the study :
13 The study has ased on the sur#ey to e "ondu"ted in Sindhanur A 2ill fo"us on the
Sindhanur people3
&3 The study "o#ers the information aout5
a> The #arious in#estments in life insuran"e a#ailale3
> The a2areness le#el of Insuran"e3
"> The per"eption and attitude of the people3
33 The study is "onfined to Sindhanur only3
.E,7O'OLO80
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Bajaj Allianz life insurance company.
$ethodology elains the methods used in "olle"ting information to the steps tou"h
are as follo2s3
'ES*/!P,!ON O4 /ESEA/*7
$ar*eting %esear"h design spe"ify the pro"edure for "ondu"ting a resear"h pro!e"t3
The sur#ey is "ondu"ted 2ith the o!e"ti#e to *no2 the Customer -2areness5 Per"eption and
-ttitude to2ards )a!a! -llian4 1ife Insuran"e Company3
In this5 t2o types of resear"h methods are used3
1> ,ESC%IPTI6E %ESE-%CC3
,es"ripti#e %esear"h is used to "olle"t #arious information from "ustomer to study
the -2areness5 Per"eption and -ttitude5 Opinion ;ith the 1ife Insuran"e3
&> ESP1O%-TO%N %ESE-%CC3
Eloratory %esear"h is "on"erned 2ith dis"o#ering the general nature of the
prolem and the #ariales that are related to resear"h study3
,0PES AN' SO+/*ES O4 'A,A

For the purpose of resear"h study the data from t2o sour"es has een "olle"ted mainly5
+> Primary ,ata3
6> Se"ondary ,ata3
P/!.A/0 'A,A
Primary ,ata is the data "olle"ted for the first time for the purpose to sol#e the prolem
at hand3 In this study the primary data is "olle"ted y sur#ey resear"h3

i3e3 "olle"tion of information dire"tly from the respondents y personal inter#ie25 a
@uestionnaire method is used to "olle"t the information from the respondent3
SE*ON'A/0 'A,A
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Bajaj Allianz life insurance company.
The ma!or sour"es of se"ondary data are as follo2s5
33 ;E)SITES3
(3 )roa"hers

S+/-E0 /ESEA/*7
The method used to "olle"t data for the study 2as through sur#ey resear"h3 Sur#ey
%esear"h is the systemati" gathering of information from respondents for the purpose of
understanding and predi"ting some aspe"t of the eha#ior of the population of interest3
.EAS+/E.EN, ,E*7N!(+ES
$easurement may e defined as the assignment of numers to "hara"teristi"s of
o!e"ts5 persons5 states or e#ents5 a""ording to rules3
Some of the measurement te"hni@ues used are5
(+ES,!ONNA!/E
It represents the most "ommon form of measurement for eli"iting information3 -s
mu"h5 its fun"tion is measurement3
The 8uestionnaire designed in"luded Open-ended @uestions5 $ultiple-Choi"e
@uestions5 and ,i"hotomous @uestions3
OPEN-EN'E' (+ES,!ON
These @uestions lea#e the respondents free to offer5 any replies that seem
appropriate in light of the @uestion3

8uestionnaire administered in"luded Open-Ended @uestion to find out respondents
Ee"tations in 1ife Insuran"e3
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Bajaj Allianz life insurance company.
.+L,!PLE-*7O!*E (+ES,!ON
$ultiple-Choi"e are immediately follo2ed y a list of possile ans2ers from 2hi"h
the respondents must "hoose3
8uestionnaire in"luded multiple-"hoi"e @uestions to find out the 2hi"h sour"es has
made a2are aout )a!a! -llian4 1ife Insuran"e Company3
'!*7O,O.O+S (+ES,!ON.
,i"hotomous 8uestion represent an e:treme form of the multiple-"hoi"e @uestion5
allo2 only t2o responses su"h as 7Nes or NoF
This type of @uestions 2ere used to find out 2hether respondents a2are of )a!a!
-llian4 1ife Insuran"e Company and 2hether respondents happy 2ith the )enefits of )a!a!
-llian4 1ife Insuran"e3
/A,!N8 S*ALES
The use of %ating S"ale re@uires the rater to pla"e an attriute of the o!e"t eing
rated at some point along a numeri"ally ordered series of "ategories3 %ating S"ale fo"us on5
O#erall attriute to2ards an o!e"t3
The degree to 2hi"h an o!e"t "ontains a parti"ular attriute3
Ones feeling to2ards an attriute3

SA.PL!N8
SA.PL!N8 P/O*E'+/E
,es"ripti#e field studies re@uire "olle"tion of first hand information or data pertaining
to the units of study from the field3 The units of study may in"lude the area "o#ered under the
Sindhanur 3
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Bajaj Allianz life insurance company.
“The process of drawing a sample from large population is called Sampling”.
SA.PL!N8 P/O*ESS
POP+LA,!ON5 The Aggregate of all units pertaining to the study is called Population. The
population of this pro!e"t is a sur#ey of ;al*ing Customers and E:isting Customer3
SA.PL!N8 4/A.E5 - Sampling Frame is a means of representing the elements of the
population3
SA.PL!N8 +N!,5 The Sampling Gnit is asi" unit "ontaining the elements of the
population to e sampled3
SA.PL!N8 E),EN,5 It is the s"ope of study Sampling E:tent is Sindhanur 3
,!.E PE/!O'S5 The Period of study 2as also limited to 60 days3
SA.PLE S!EE5 The total Sample Si4e is 100 from different lo"ations of Sindhanur 3
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Bajaj Allianz life insurance company.
PART-4
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Bajaj Allianz life insurance company.
DATA ANALYSIS AND INTERPRETATION
DATA ANALYSIS AND INTERPRETATION
,ata "olle"ted is useful only after analysis3 ,ata -nalysis in#ol#es "on#erting a series
of re"orded oser#ations into des"ripti#e statements and inferen"es aout relationships3 The
types of analysis that "an e "ondu"ted depend on the nature of the measurement instrument
and the data "olle"ted method3
If the resear"her sele"ts the analyti"al te"hni@ues prior to "olle"ting data5 the
resear"her should generate fi"tional responses to the measurement instrument5 these dummy
data are then analy4ed the results of this analysis 2ill pro#ide the information re@uired y the
prolem at hand3
The results otained y analy4ing su"h data may not e a""urate due to present of
dummy data5 so it is preferale to sele"t analyti"al te"hni@ue after "olle"tion of data5
depending on data "olle"ted3
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Bajaj Allianz life insurance company.
,ABLE.1.8rap# S#o1in; t#e (ualification of /espon"ents.
8G-1IFIC-TION NO3OF %ESPON,ENTS PE%CENT-DE
GN,E% D%-,G-TE 1+ &+30<
D%-,G-TE &' (636<
POST D%-,G-TE 11 1'33<
OTCE% 06 1030<
!nterpretation5
From the ao#e tale 5 it is "lear that out of 60 respondents5 1+ respondents are
elong to Gnder Draduate5 &' respondents are elong to Draduate5 11 respondents are elong
to Post Draduate and 06 respondents elong to other "ategories5 li*e PGC5 SS1C3 So that
ma!ority of the respondents are elonging to Draduate3
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Bajaj Allianz life insurance company.
U
,ABLE..8rap# S#o1in; t#e Occupation of /espon"ents.
OCCGP-TION NO3OF %ESPON,ENTS PE%CENT-DE
)GSSINESS$EN &' (636<
P%I6-3E$P1ONEE 06 1030<
DO6T3 E$P1ONEE 0+ '33<
P%OFESSION-1S 0. 1136<
STG,ENTS 11 1'33<
OTCE%S 03 0+<

!nterpretation5
From the graph it has een oser#ed that5 &' out of 60 respondents are elong to
)usinessmen5 06 respondents are elong to Pri#ate Employee5 O+ respondents are elong to
Do#ernment Employee5 0. respondents elong to Professionals5 11 respondents are elong to
students and 03 respondents are elong to other "ategories3 So that ma!or respondents are
elongs to )usinessmen3
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Bajaj Allianz life insurance company.
,ABLE.$.8rap# S#o1in; t#e A;e 8roup of /espon"ents.
-DE D%OGP NO3OF %ESPON,ENTS PE%CENT-DE
1' TO &+ &0 3333<
&6 TO 3+ && 3636<
36 TO (+ 13 &136<
(6 A -)O6E + '33<
!nterpretation5
From the graph it is "lear that5 out of 60 respondents5 &0 respondents are falls
in the -ge group of =1' to &+>5 && respondents are falls in the -ge Droup of =&6 to 3+>5 13
respondents are falls in the -ge Droup of =36 to (+>5 -nd 0+ respondents fall in the -ge
Droup of =(6 A ao#e>3
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Bajaj Allianz life insurance company.
,ABLE.&. 8rap# S#o1in; t#e 4amily Size of /espon"ents
F-$I1N SIME NO3OF %ESPON,ENTS PE%CENT-DE
0 TO 3 10 1636<
3 TO + && 3636<
+ TO . 1+ &+3+<
. A -)O6E 13 &136<
s
!nterpretation5
From the graph it has een oser#ed that5 out of 60 respondents 10ha#e the
Family si4e et2een =0 to3>5 && respondents ha#e the family si4e et2een =3 to +>5 1+
respondents ha#e the family si4e et2een =+ to .>3 13 respondents ha#e the family si4e
et2een =. A ao#e>5 So that ma!or respondents elong to si4e of family et2een =3to +>3

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Bajaj Allianz life insurance company.
,ABLE.@. 8rap# S#o1in; t#e !ncome 8roup of respon"ents
INCO$E D%OGP NO3OF %ESPON,ENTS PE%CENT-DE
3000 TO +000 Jmonth 06 1030<
+000 TO 10000Jmonth 1. &'33<
10000 TO+000Jmonth 1( &333<
1+000 TO -)O6E 11 1'33<
!nterpretation5

From the graph it has een oser#ed that5 out of 60 respondents5 O6 respondents
ha#e the In"ome et2een =3000 to +000>5 1. respondents ha#e the in"ome et2een =+000 to
10000>5 1( respondents ha#e the in"ome et2een =10000 to 1+000> and 11 respondents ha#e
the in"ome et2een =1+000 A ao#e>3
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Bajaj Allianz life insurance company.
,ABLE.A. 8rap# S#o1in; respon"ents A1areness a%out Life !nsurance.
NES +6 /333<
NO 0( 636<
!nterpretation5
From the graph5 it is oser#ed that5 out of 60 respondents5 +6 respondents are
-2are aout 1ife Insuran"e5 and 06 respondents are not -2are aout 1ife Insuran"e3 So that
ma!ority of the respondents are -2are of 1ife Insuran"e3

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Bajaj Allianz life insurance company.
,ABLE.?. 8rap# s#o1in; respon"ents A1areness a%out Bajaj Allianz Life !nsurance
*ompany.
NES 3& +333<
NO &' (636<
!nterpretation5
From the graph5 it is oser#ed that5 out of 60 respondents 3& respondents are
-2are aout )a!a! -llian4 1ife Insuran"e Company5 and &' respondents are not -2are aout
)a!a! -llian4 1ife Insuran"e Company3 So that most of the respondents are not -2are of
)a!a! -llian4 1ife Insuran"e3

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Bajaj Allianz life insurance company.
,ABLE.B.8rap# S#o1in; respon"ents Sources of A1areness.
SOG%CES NO3OF %ESPON,ENTS PE%CENT-DE
$E,I- 06 1'3.<
-DENT 1' +63&<
F%IEN,S 0. &13'<
NE;S P-PE% 0& 63&+<
!nterpretation5
From the graph5 it is oser#ed that5 out of 3& respondents O6 respondents are
-2are aout )a!a! -llian4 1ife Insuran"e through $edia5 1' respondents are -2are through
-gent5 0. respondents are -2are through Friends5 and 0& respondents are -2are through
Ne2s Paper3 So that ma!or sour"e of -2areness of respondents is -gent3
,ABLE.=.8rap# S#o1in; respon"ents !nfluence 4actors
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Bajaj Allianz life insurance company.
!nterpretation5
From the ao#e graph5 /1< of the respondents are loo* for se"urity 2hile
in#esting in )a!a! -llian45 +3< of the respondents loo* for high returns5 &636< of the
respondents loo* for ris* "o#erage5 30< of the respondents loo* for ser#i"e and 136< of the
respondents loo* for others3 So that most of the respondents loo* for se"urity 2hile in#esting
in )a!a! -llian4 1ife Insuran"e3
)-)-S-) P-TI1 - 6'
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F-CTO%S NO3OF %ESPON,ENTS PE%CENT-DE
SECG%ITN ++ /130<
CIDC%ETG%NS 3( +331<
%IS CO6E%-DE 16 &636<
SE%6ICE 1' 3030<
OTCE%S 01 136<
Bajaj Allianz life insurance company.
,ABLE.1>.8rap# S#o1in; respon"ents 7appy 1it# t#e Benefits of Bajaj Allianz
Life !nsurance.
NES 36 /0<
NO 0( 10<
!nterpretation5
From the graph it has een oser#ed that5 out of (0 respondents5 36 respondents
are happy 2ith the )enefits of )a!a! -llian4 1ife Insuran"e5 -nd 0( respondents are not
happy 2ith the )enefits of )a!a! -llian4 1ife Insuran"e3 So the ma!or respondents are happy
2ith the )enefits of )a!a! -llian4 1ife Insuran"e3

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Bajaj Allianz life insurance company.
,ABLE.11. 8rap# S#o1in; respon"ents /atin; 1it# t#e Benefits of Bajaj Allianz
Life !nsurance.
%-TIND NO3OF %ESPON,ENTS PE%CENT-DE
6E%N DOO, &' .030<
DOO, ' &030<
OH 3 .3+<
NOT DOO, 1 &3+<
!nterpretation5
From the graph it has een oser#ed that5 out of (0 respondents5 &' respondents
ha#e gi#en rate as 6ery Dood5 0' respondents ha#e gi#en Dood5 03 respondents ha#e gi#en
O* and 01 respondent has gi#en Not Dood5 So the $a!ority of respondents ha#e satisfied
2ith the )enefits of )a!a! -llian4 1ife Insuran"e3
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Bajaj Allianz life insurance company.
4!N'!N8S
? From the mar*et resear"h study it has een oser#ed that /0< of the respondents
are -2are of 1ife Insuran"e3

? From the mar*et resear"h study it has een oser#ed that +3< of the respondents
are -2are of )a!a! -llian4 1ife Insuran"e
? 6&< of the respondents are -2are of )a!a! -llian4 1ife Insuran"e through
-gent3

? -out /1< of the respondents are loo* for se"urity 2hile in#esting in a )a!a! -llian4 1ife
Insuran"e3
? It 2as founded that 63< of the respondents are rate the ser#i"e of )a!a! -llian4
1ife Insuran"e as #ery good3
? /0< of the E:isting Customers are Cappy 2ith the )enefits of )a!a! -llian4
1ife Insuran"e3

? '0< of the respondents are %ate the )enefits of )a!a! -llian4 1ife Insuran"e as
6ery good3
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Bajaj Allianz life insurance company.
S+88ES,!ONS
? The )a!a! -llian4 1ife Insuran"e Company should "on"entrate hea#ily on attra"ti#e
-d#ertisements and #arious Promotional Strategies li*e5 gi#ing Pamphlets5 put the hoardings
and anners at important lo"ations of the Sindhanur 2here the mo#ement of the people is
#ery high5 Should e used to ring out the -2areness3
? People should e edu"ated y gi#ing seminar in )usiness Conferen"es5 installing stalls in
)usiness E:hiitions3 -nd Company should "ondu"t seminars in Edu"ational Institutions to
pro#ide information aout "ompany and its produ"ts3
? Company has to "reate a sense of se"urity among the "ustomers3 )e"ause most of the
people fear aout se"urity in Pri#ate life Insuran"e3 So Company has to elain and highlight
aout I%,-5 2hi"h 2ill gi#e support to the Pri#ate life Insuran"e3
? ;hene#er "ompany laun"hes a ne2 produ"ts "ompany "an "ondu"t some fun"tions for
e:isting poli"yholders5 2hi"h ensures dire"t intera"tion 2ith e:iting "ostumers3 -nd "reate
the poli"yholder "lus that gi#es sense of elongingness3
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*ON*L+S!ONS
Follo2ing are the Con"lusions dra2n after analysis of the data "olle"ted from the sur#ey
resear"h3
? -lmost5 all the population of Sindhanur is -2are 1ife Insuran"e3
? $ost of the people are not -2are of )a!a! -llian4 1ife Insuran"e Company3
?From o#erall study it "an e "on"luded that -lmost5 all the people are -2are of
)a!a! -llian4 1ife Insuran"e through -gent3
? It "an e "on"luded that the people Ee"tations in a Pri#ate 1ife Insuran"e
Company is Se"urity and Ser#i"e 2hile pur"hasing3
? From o#erall study it "an e "on"luded that5 almost all E:isting Customers are
Cappy 2ith the )enefits of )a!a! -llian4 1ife Insuran"e3
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L!.!,A,!ONS O4 ,7E S,+'0
,espite of all possile efforts to ma*e the mar*et resear"h mare "omprehensi#e and
s"ientifi"5 study has "ertain follo2ing 1imitations3
? The study is "onfined to Sindhanur only3 -ny suggestions gi#en y analy4ing data
Colle"ted may not e a""urate for other lo"ations as people re@uirements and
Ee"tations differ from one pla"e to other3
? There e:isted some respondents 2ho refused to respond and these respondents 2ho
,id not parti"ipate in the sur#ey may not e distin"t A might ha#e affe"ted the
%esult of the study3
? The sample si4e 2as "hosen randomly 2hi"h might not e appropriate 2hi"h lead
to fe2 errors in the study3
? $any of respondents did not furnish true information5 they pro#ided Information
Iust to "omplete the inter#ie25 2hi"h has affe"ted the studyT
? Some of the respondents did not furnish all the information re@uired for the study3
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Questionnaires
'ear sirI ma"am2
I am pleased to introdu"e myself as a !A student as a part of my "urri"ulum" # am
conducting a study on “Customer Awareness, Perception and Attitude towards Bajaj
Allianz Life Insurance Company at Sindhanur”
So5 I herey re@uest you *indly spare your #aluale time to fill this @uestionnaire5
2hi"h 2ill help me in my pro!e"t 2or*3

=Please ? mar* for the rele#ant o:>
13 NameB VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV
-ddressB VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV
Phone-NoB VVVVVVVVVVVVVVVVVVV
&3 Se:B $ale ? Female ?
33 Edu"ational 8ualifi"ation
a) Gnder Draduate ? ) Draduate ?
") Post Draduate ? d> Other ?
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(3 O""upation
a> Do#t Employee ? > Pri#ate Employee ?
"> )usinessman ? d> Professional ?
e> Student ? f> Other ?
+3 -ge
a> 1' to &+ ? > &6 to 3+ ?
"> 36 to (+ ? d> (6 A ao#e ?
63 Family Si4e
a> 0 to 3 ? > 3 to + ?
"> + to . ? d> . A ao#e ?
.3 In"ome
a> 3000 to +000 p3m ? > +000 to 10000 p3m ?
"> 10000 to 1+000 p3m ? d> 1+000 A ao#e ?
'3 -re you a2are of 1ife Insuran"eT
a> Nes ? > No ?
/3 ;hi"h are the 1ife Insuran"e Companies are you a2are ofT
a3 V V V VV V V V VV V d3 V V V V V V V VV V V V
3 V V V V VV V V V V V e3 V V V V V V V V V VV V
"3 V V V V V V V V V V V f3 V V V V V V V V V V V V

103 -re you a2are of )a!a! -llian4 1ife Insuran"e CompanyT
a> Nes ? > No ?
=If No go to 83No3 1&>
113 If Nes5 ;hi"h of the fallo2ing sour"es has made you a2are aout )a!a! -llian4 1ife
Insuran"e CompanyT
a> $edia ? > -gent ?
"> Friends ? d> Ne2s paper ?
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If any spe"ify V V V V VV V V V V V V V VV V

1&3 ;hi"h fa"tors do you loo*ing for 2hile in#esting in a )a!a! -llian4 1ife
Insuran"eT =? !ore than one"
a> Se"urity ? > Cigh %eturns ?
"> %is* Co#erage ? d> Ser#i"e ?
If any spe"ify V V V V V V V V V V VV V 3
133 %ate the fallo2ing enefits of different Pri#ate Insuran"e Companies3
=1?6ery Dood5 &?Dood5 3?-#erage5 (?)ad5 +?Poor
Benefits C,FC
Standard
)-I-I
-llian4
ICICI
Prudential
$et1ife IND
6ysya
1 & 3 ( + 1 & 3 ( + 1 & 3 ( + 1 & 3 ( + 1 & 3 ( +
Se"urity
%eturns
Ser#i"e
Co#erage
? ? ? ?
?
? ? ? ?
?
? ? ? ?
?
? ? ? ?
?
? ? ?
? ?
? ? ?
? ?
? ? ?
? ?
? ? ?
? ?
? ? ? ?
?
? ? ? ?
?
? ? ? ?
?
? ? ? ?
?
? ? ?
? ?
? ? ?
? ?
? ? ?
? ?
? ? ?
? ?
? ? ? ?
?
? ? ? ?
?
? ? ? ?
?
? ? ? ?
?

1(3 Nour Ee"tations Or Preferen"e in a 1ife Insuran"e 2hile pur"hasing3
a3 V V V V V V V V V V "3 V VV VV VV V V V V
3 V V V V V V V VV V d3 V V V V V V V V VV
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QUESTIONNAIRE FOR EXISTING CUSTOMERS
13 -re you happy 2ith the )enefits of )a!a! -llian4 1ife Insuran"eT
a> Nes ? > No ?

1a> If Nes5 ;ith respe"t to5 7Ser#i"e5 %eturns5 1ife Co#er5 ChargesF ho2 2ould
you rate )a!a! -llian4 1ife Insuran"e
a> 6ery Dood ? > Dood ?
"> O* ? d> Not Dood ?
1W If No5 Please spe"ify the %easons3
a3 V V V V V V V V V V V
3 V V V V V V V VV V V V
"3 V V V V VV V V VV V V
d3 -------------------------
&3 ,o you li*e to suggest anything to the
V V V V V V V V V V V V V V V V V V
V V V V V V V V V VV VV V V V V V V
V V V V V V V V V V V V V V V V V V
33 Nour Opinion aout )a!a! -llian4 1ife Insuran"e3
V V V V V V V VV V VV VV V V VV V
V V V V V VV V V V V V V V V VV V V
V V V V V V V V V V V V V V V V V V
THANKING YOU FOR SPARRING YOUR VALUABLE TIME AND ESTEEMED
CO-OPERATION.
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B!BL!O8/AP70
TEXT BOOKS
? MARKETING MANAGEMENT
)y3 Philip Hotler3
WEB SITES
111.;oo;le.com
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111.%ajajallianzlife.co.in

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