Description
filt
QUESTIONNAIRE
Dear respondent, I the student of SHRI SHANKARACHARYA GROUP OF INSTITUTIONS, BHILAI. As a part of my curriculum I am conducting a project entitled “A STUDY ON FACTORS INFLUENCING VARIETY SEEKING BEHAVIOUR OF CONSUMERS IN DURG & BHILAI TOWARDS BISCUITS”. I would like to know your views and opinion. Please provide the following details. Your opinion will be used exclusively for academic purpose and analysis only.
1. Following are the questions related to variety seeking behavior towards Biscuits:Strongly agree agree neutral disagree Strongly disagree
s.no Factors
1.1 1.2 1.3
2. Following are the questions related to price of biscuits which attracts me to buy:S.No
Factors
Price of biscuits influences my buying decision. Different levels of pricing among biscuits motivate me to buy more. Pricing strategy seeks my attention to do casual purchase of biscuits.
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY AGREE DISAGREE
2.1 2.2 2.3
3. Following are the questions related to Quality of biscuits which motivates me to switch over other:S.No
Factors
Quality of biscuits plays an important role in my buying decision. Quality among biscuits affects my choice to switch over other brand. Superior quality biscuits attracts me to purchase.
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY AGREE DISAGREE
3.1 3.2 3.3
4. Following are the questions related to taste of biscuits which seeks my attention to purchase another :S.No
Factors
Sweet & salt taste of biscuit attracts me to buy . Crispy Biscuits influence my buying decision. Different flavors among biscuits seek my attention towards it.
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY AGREE DISAGREE
4.1 4.2 4.3
5. Following are the questions related to Biscuits variety which motivates my buying decision:S.No
Factors
Variety among biscuits influences my buying decision for excitement. Something new in biscuits category attracts me to buy. Curiosity towards new brand of biscuits motivates me to buy.
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY AGREE DISAGREE
5.1 5.2 5.3
PERSONAL DETAILS:NAME: - ………………………………………………………………………………. AGE: - 15-20 , 20-25 OCCUPATION: - Student Dependent RESIDENCE AREA:- , Durg , 25-30 , Employed . , Bhilai . , 30 above , Self employed . ,
doc_930118706.docx
filt
QUESTIONNAIRE
Dear respondent, I the student of SHRI SHANKARACHARYA GROUP OF INSTITUTIONS, BHILAI. As a part of my curriculum I am conducting a project entitled “A STUDY ON FACTORS INFLUENCING VARIETY SEEKING BEHAVIOUR OF CONSUMERS IN DURG & BHILAI TOWARDS BISCUITS”. I would like to know your views and opinion. Please provide the following details. Your opinion will be used exclusively for academic purpose and analysis only.
1. Following are the questions related to variety seeking behavior towards Biscuits:Strongly agree agree neutral disagree Strongly disagree
s.no Factors
1.1 1.2 1.3
2. Following are the questions related to price of biscuits which attracts me to buy:S.No
Factors
Price of biscuits influences my buying decision. Different levels of pricing among biscuits motivate me to buy more. Pricing strategy seeks my attention to do casual purchase of biscuits.
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY AGREE DISAGREE
2.1 2.2 2.3
3. Following are the questions related to Quality of biscuits which motivates me to switch over other:S.No
Factors
Quality of biscuits plays an important role in my buying decision. Quality among biscuits affects my choice to switch over other brand. Superior quality biscuits attracts me to purchase.
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY AGREE DISAGREE
3.1 3.2 3.3
4. Following are the questions related to taste of biscuits which seeks my attention to purchase another :S.No
Factors
Sweet & salt taste of biscuit attracts me to buy . Crispy Biscuits influence my buying decision. Different flavors among biscuits seek my attention towards it.
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY AGREE DISAGREE
4.1 4.2 4.3
5. Following are the questions related to Biscuits variety which motivates my buying decision:S.No
Factors
Variety among biscuits influences my buying decision for excitement. Something new in biscuits category attracts me to buy. Curiosity towards new brand of biscuits motivates me to buy.
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY AGREE DISAGREE
5.1 5.2 5.3
PERSONAL DETAILS:NAME: - ………………………………………………………………………………. AGE: - 15-20 , 20-25 OCCUPATION: - Student Dependent RESIDENCE AREA:- , Durg , 25-30 , Employed . , Bhilai . , 30 above , Self employed . ,
doc_930118706.docx