Description
The presentation describes on how CSR is done in the Tata companies with the help of example of TCS.
Group 9 A Krishna Chaitanya 09P181 Abhishek Bartaria 09P183 Jasmeet Singh 09P199 Saurabh Singla 09P230 Sidharth Agarwala 09P233 Hersh Tolani 08P052
The TATA Way
? Can pro-social and pro-environmental initiatives
promote good while strengthening a firm’s competitive advantage ? ? CEOs of TATA companies evolved an integrated approach ? Embedding a sustainability mindset into their systems, people and processes
The TATA Way
? Doing Good and Doing Well
? CSR embedded in their core Operations and Business ? Unlike several other companies which do it outside
their core Operations
Nano
? Affordable transportation solution with a low carbon
footprint
? Stands as an embodiment of TATA’s century old trust
and cooperation with local communities
? Surfacing the best of business in the service of people
TCS
• Computer based Functional Literacy Project
? Making people read their own spoken language in 35-
40 hours using IT ? Spread to 1,000 centres in 6 states in a short span of 5 years ? TATA companies strive to share the human touch everyday and everywhere they go ? Social and environmental value created by their operations helps strengthen and promote the TATA brand as they grow global
The TATA Way
? All employees of TATA including the CEO share the
deep values of their leaders
? Collective commitment for stronger connections
between their actions and first in class business practice
?
By finding mutual beneficial bridges between them
TATA Index
? Introduced the Tata Index for Sustainable Human
?
?
? ?
Development in 2003 Aimed at directing, measuring and enhancing the community work that assists all TATA companies in their CSR activities Deployed to have continuous improvement in the delivery of social responsibility initiatives at the company level Explicitly tracks the social impact Indexation places great emphasis on process not just outcomes
TATA Index
How the Index helps
? Identify specific opportunities for improvement
? Specify tangible measures both in terms of what will
actually be done and in terms of human achievement ? Determine human excellence indicators and clearly identify which aspects have clear sustainability payoffs
Why do TATA companies care so much?
? Employees do it not because it pays, they do it because
it matters
? ? ?
To their Business Model To their own development as leaders To the legacy their company wants to leave behind
? Eager to share the idea of indexation and how to’s with
suppliers, collaborators and competitors through CII and GRI (Global Reporting Initiative)
? Systematic approach of indexation can be easily
adopted by other companies
Developing Leaders for Corporate Sustainability
? It is a two fold approach
? Index encourages application of TATA business
excellence for social and environmental contributions ? This helps leaders formulate a 3-5 year corporate sustainability strategy ? Involvement in volunteering initiatives and through regular integration of sustainability issues in business meetings
doc_669358518.ppt
The presentation describes on how CSR is done in the Tata companies with the help of example of TCS.
Group 9 A Krishna Chaitanya 09P181 Abhishek Bartaria 09P183 Jasmeet Singh 09P199 Saurabh Singla 09P230 Sidharth Agarwala 09P233 Hersh Tolani 08P052
The TATA Way
? Can pro-social and pro-environmental initiatives
promote good while strengthening a firm’s competitive advantage ? ? CEOs of TATA companies evolved an integrated approach ? Embedding a sustainability mindset into their systems, people and processes
The TATA Way
? Doing Good and Doing Well
? CSR embedded in their core Operations and Business ? Unlike several other companies which do it outside
their core Operations
Nano
? Affordable transportation solution with a low carbon
footprint
? Stands as an embodiment of TATA’s century old trust
and cooperation with local communities
? Surfacing the best of business in the service of people
TCS
• Computer based Functional Literacy Project
? Making people read their own spoken language in 35-
40 hours using IT ? Spread to 1,000 centres in 6 states in a short span of 5 years ? TATA companies strive to share the human touch everyday and everywhere they go ? Social and environmental value created by their operations helps strengthen and promote the TATA brand as they grow global
The TATA Way
? All employees of TATA including the CEO share the
deep values of their leaders
? Collective commitment for stronger connections
between their actions and first in class business practice
?
By finding mutual beneficial bridges between them
TATA Index
? Introduced the Tata Index for Sustainable Human
?
?
? ?
Development in 2003 Aimed at directing, measuring and enhancing the community work that assists all TATA companies in their CSR activities Deployed to have continuous improvement in the delivery of social responsibility initiatives at the company level Explicitly tracks the social impact Indexation places great emphasis on process not just outcomes
TATA Index
How the Index helps
? Identify specific opportunities for improvement
? Specify tangible measures both in terms of what will
actually be done and in terms of human achievement ? Determine human excellence indicators and clearly identify which aspects have clear sustainability payoffs
Why do TATA companies care so much?
? Employees do it not because it pays, they do it because
it matters
? ? ?
To their Business Model To their own development as leaders To the legacy their company wants to leave behind
? Eager to share the idea of indexation and how to’s with
suppliers, collaborators and competitors through CII and GRI (Global Reporting Initiative)
? Systematic approach of indexation can be easily
adopted by other companies
Developing Leaders for Corporate Sustainability
? It is a two fold approach
? Index encourages application of TATA business
excellence for social and environmental contributions ? This helps leaders formulate a 3-5 year corporate sustainability strategy ? Involvement in volunteering initiatives and through regular integration of sustainability issues in business meetings
doc_669358518.ppt