Description
This is a presentation describes on role of employee volunteering in CSR activities.
EMPLOYEE VOLUNTEERING
What is Employee Volunteering?
Businesses encouraging and supporting the voluntary involvement of their employees for community welfare work.
• • • • • Most often in company time and on full pay. It can be a continuous activity, or a one-off activity. Should not be a ‘directive’ of the company. Choosing areas carefully. Successful in US and the UK.
Employee Volunteering Employer Led Employee Driven
Employer Led Programs
Where programs are employer-led, the employer may choose to give support in a number of ways: • • • • • Paid leave to undertake volunteering. Allocation of ‘time banks’. One-off events organized. Training and development opportunities. Seeking some specific outcomes.
Employee Driven Programs
Where programs are employee-driven, the employer may choose to give support in a number of ways:
• • • •
Matched giving and financial support. Giving contributions in kind Volunteer award schemes Volunteer coordinators
Benefits of implementing Employee Volunteering as a CSR activity
• BENEFITS TO THE COMPANY • BENEFITS TO EMPLOYEES
• BENEFITS TO THE COMMUNITY
BENEFITS TO THE COMPANY
• Builds/Enhances Image as “Good Corporate Citizen.” • Enhances Brand Recognition/Generates Good PR for Company • Builds Employee Morale, Loyalty and Productivity. • Promotes Teamwork/Builds Cohesion Among CoWorkers.
BENEFITS TO THE COMPANY……
• Provides Networking Opportunities for Employees.
• Aids in Employee Recruitment and Retention
• Helps Implement/Address Strategic Business Objectives
BENEFITS TO EMPLOYEES
• Makes Employees Feel Good/Increases Employee Morale. • Educates Employees About Community Needs and Issues. • Elevates Employees’ Sense of Community, Citizenship and Civic Pride • Builds/Enhances Professional and Leadership Skills.
BENEFITS TO THE COMMUNITY
• Helps Communities Become Healthier, Better Places to Live and Work. • Provides Financial and In-Kind Support to Nonprofits via Corporate and Employee • Brings Communities Closer Together. • Raises Awareness of Issues, Needs and Organizations. • Generates a Renewed Spirit of Citizenship and Civic Pride.
Limitations of employee volunteering as a tool for implementing CSR
• Obstacles to Measure
• Not just measurement of Inputs and Outputs • Measurement should include how Corporate bottom lines are being affected-Joan McDade • In 2004, LBG Associates estimated that less than 47 % companies measured/evaluated the effectiveness of their volunteer programs
THE OBSTACLES
• Lack of Resources
• An Inability to Track Volunteerism
-Time, money and resources invested in the programs, and the results.
• Lack of Research, Tools and Best Practices
• Time and Expense
-Not simply tracking outputs – number of volunteers, number of hours
served, type and number of projects completed. The goal is to determine outcomes – changes in attitudes, behaviors and conditions
THE OBSTACLES Contd..
• Lack of Interest -Not a Priority
-Takes time, money and resources
• Lack of Expertise • Difficult to Show Causation
-Difficult to make cost benefit analysis
• Fear of/Disbelief in Measuring
-Fear of the outcomes of measurement -Belief that measurement is against the concept of volunteering
When to consider Employee Volunteering?
• When current social initiatives would benefit from volunteer environment • When employees express an interest in a specific cause • When a community need emerges • When a strong community organisation approaches a business
• When a volunteer effort might open new markets
Developing Employee Volunteering Program
1. 2. 3. 4. 5. 6. Develop guidelines for employee involvement. Determine types and levels of employee support. Develop an internal communication plan. Develop a recognition plan. Develop an external communication plan. Develop a plan for tracking and assessment.
?
Employee Volunteering India
? Adobe in Action ? BEA Foundation
?
Employee Volunteering Abroad:
? Alcoa
Examples of Employee Volunteering in Organizations
Adobe India
?
Employee volunteer groups known as “Adobe in Action” committees.
?
Employees encouraged to volunteer their time and efforts in rebuilding the communities in the neighborhood.
Employees, according to their interests and skills, nominate for various volunteering activities throughout the year. In India, Adobe in Action committee members frequently organize various internal campaigns for collection of food and clothes for those in need and, books and toys for poor children.
?
?
Cisco Foundation
?
Cisco Citizens: Making a Real Difference Civic Councils Volunteer Hours Matched with Cash Developing Leaders in the Community Volunteer Connection Tool
? ?
?
?
?
Approach- Support the effort of their employees as they work to improve the quality of life in their individual communities. ACTION: Alcoans coming together in our neighbourhoods
? Encourages employees for community service ? Recognizes effort by grant to organization ? In 2006, 8264 employees provided 35847 hrs earning the organizations they served US $1.6 m in grants
?
?
Bravo!:
? Recognizes individual efforts of Alcoan employees in communities ? A 50 hr volunteering by a employee leads to a $250 grant ? Qualifying organizations include nonprofit civic, health, social welfare, educational, cultural, community, or governmental organizations that provide a charitable service. ? In 2006, Alcoa provided nearly US$1.2 million in Bravo! grants to recognize nearly 470,000 volunteer hours by its employees.
Employee Volunteering Abroad ALCOA
Group Learnings
Part of corporate culture ‘Right thing to do’
“It take time to induce ‘systemetic’ change. The continuous work of developing technology plans and other long-term initiatives requires long-term thinking and execution” -Dianey Milley, Driector, IBM corporation
for volunteering to listen
doc_260201629.pptx
This is a presentation describes on role of employee volunteering in CSR activities.
EMPLOYEE VOLUNTEERING
What is Employee Volunteering?
Businesses encouraging and supporting the voluntary involvement of their employees for community welfare work.
• • • • • Most often in company time and on full pay. It can be a continuous activity, or a one-off activity. Should not be a ‘directive’ of the company. Choosing areas carefully. Successful in US and the UK.
Employee Volunteering Employer Led Employee Driven
Employer Led Programs
Where programs are employer-led, the employer may choose to give support in a number of ways: • • • • • Paid leave to undertake volunteering. Allocation of ‘time banks’. One-off events organized. Training and development opportunities. Seeking some specific outcomes.
Employee Driven Programs
Where programs are employee-driven, the employer may choose to give support in a number of ways:
• • • •
Matched giving and financial support. Giving contributions in kind Volunteer award schemes Volunteer coordinators
Benefits of implementing Employee Volunteering as a CSR activity
• BENEFITS TO THE COMPANY • BENEFITS TO EMPLOYEES
• BENEFITS TO THE COMMUNITY
BENEFITS TO THE COMPANY
• Builds/Enhances Image as “Good Corporate Citizen.” • Enhances Brand Recognition/Generates Good PR for Company • Builds Employee Morale, Loyalty and Productivity. • Promotes Teamwork/Builds Cohesion Among CoWorkers.
BENEFITS TO THE COMPANY……
• Provides Networking Opportunities for Employees.
• Aids in Employee Recruitment and Retention
• Helps Implement/Address Strategic Business Objectives
BENEFITS TO EMPLOYEES
• Makes Employees Feel Good/Increases Employee Morale. • Educates Employees About Community Needs and Issues. • Elevates Employees’ Sense of Community, Citizenship and Civic Pride • Builds/Enhances Professional and Leadership Skills.
BENEFITS TO THE COMMUNITY
• Helps Communities Become Healthier, Better Places to Live and Work. • Provides Financial and In-Kind Support to Nonprofits via Corporate and Employee • Brings Communities Closer Together. • Raises Awareness of Issues, Needs and Organizations. • Generates a Renewed Spirit of Citizenship and Civic Pride.
Limitations of employee volunteering as a tool for implementing CSR
• Obstacles to Measure
• Not just measurement of Inputs and Outputs • Measurement should include how Corporate bottom lines are being affected-Joan McDade • In 2004, LBG Associates estimated that less than 47 % companies measured/evaluated the effectiveness of their volunteer programs
THE OBSTACLES
• Lack of Resources
• An Inability to Track Volunteerism
-Time, money and resources invested in the programs, and the results.
• Lack of Research, Tools and Best Practices
• Time and Expense
-Not simply tracking outputs – number of volunteers, number of hours
served, type and number of projects completed. The goal is to determine outcomes – changes in attitudes, behaviors and conditions
THE OBSTACLES Contd..
• Lack of Interest -Not a Priority
-Takes time, money and resources
• Lack of Expertise • Difficult to Show Causation
-Difficult to make cost benefit analysis
• Fear of/Disbelief in Measuring
-Fear of the outcomes of measurement -Belief that measurement is against the concept of volunteering
When to consider Employee Volunteering?
• When current social initiatives would benefit from volunteer environment • When employees express an interest in a specific cause • When a community need emerges • When a strong community organisation approaches a business
• When a volunteer effort might open new markets
Developing Employee Volunteering Program
1. 2. 3. 4. 5. 6. Develop guidelines for employee involvement. Determine types and levels of employee support. Develop an internal communication plan. Develop a recognition plan. Develop an external communication plan. Develop a plan for tracking and assessment.
?
Employee Volunteering India
? Adobe in Action ? BEA Foundation
?
Employee Volunteering Abroad:
? Alcoa
Examples of Employee Volunteering in Organizations
Adobe India
?
Employee volunteer groups known as “Adobe in Action” committees.
?
Employees encouraged to volunteer their time and efforts in rebuilding the communities in the neighborhood.
Employees, according to their interests and skills, nominate for various volunteering activities throughout the year. In India, Adobe in Action committee members frequently organize various internal campaigns for collection of food and clothes for those in need and, books and toys for poor children.
?
?
Cisco Foundation
?
Cisco Citizens: Making a Real Difference Civic Councils Volunteer Hours Matched with Cash Developing Leaders in the Community Volunteer Connection Tool
? ?
?
?
?
Approach- Support the effort of their employees as they work to improve the quality of life in their individual communities. ACTION: Alcoans coming together in our neighbourhoods
? Encourages employees for community service ? Recognizes effort by grant to organization ? In 2006, 8264 employees provided 35847 hrs earning the organizations they served US $1.6 m in grants
?
?
Bravo!:
? Recognizes individual efforts of Alcoan employees in communities ? A 50 hr volunteering by a employee leads to a $250 grant ? Qualifying organizations include nonprofit civic, health, social welfare, educational, cultural, community, or governmental organizations that provide a charitable service. ? In 2006, Alcoa provided nearly US$1.2 million in Bravo! grants to recognize nearly 470,000 volunteer hours by its employees.
Employee Volunteering Abroad ALCOA
Group Learnings
Part of corporate culture ‘Right thing to do’
“It take time to induce ‘systemetic’ change. The continuous work of developing technology plans and other long-term initiatives requires long-term thinking and execution” -Dianey Milley, Driector, IBM corporation
for volunteering to listen
doc_260201629.pptx