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Detailed file about creativity and entrepreneurial behavior mahbub uddin.
1
COURSE SYLLABUS
GNED 1300-2, FIRST YEAR SEMINAR
Creativity and Entrepreneurial Behavior
Fall Semester, 2009. Instructor: Mahbub Uddin
COURSE LOGISTICS
Meeting Situation: Time: MW 2:30P.M..-3:45 P.M. Place: Northrup Hall Room 114
Instructor Access: Mahbub Uddin (Engineering Science): Office: MEB
306B. Office Hours: TR 2:10-3:25. Phones: (O) 999-
7560, (H) 493-1334. E-Mail: [email protected]
Mentor Access: Mark McCullough. E-Mail: [email protected]
COURSE DESCRIPTION
Creativity and Entrepreneurial Behavior. Creativity is described as breaking down prior
assumptions and making new connections for new ideas. Entrepreneurial behavior is
described as the processes, practices, and decision-making activities that lead to the
realization of our creative ideas. This first-year seminar course on Creativity and
Entrepreneurial Behavior is designed for students across the humanities, arts,
engineering, sciences and business who love the initiative, ingenuity and excitement of
putting creative ideas into action. This course focuses on the following topics:
Awakening Creativity, Channeling Creativity through Design, the Entrepreneur Within,
Entrepreneurial Opportunity, and the Entrepreneurial Challenge. As part of this
challenge, students will form Entrepreneurial Teams. Each E-Team will develop long-
term project plans to transform their creative ideas and turn them into market-place
realities. Students interested in this seminar are encouraged to live on the
Entrepreneurship residence hall floor.
COURSE CONCERNS AND GENERAL OBJECTIVES
1. Awakening Creativity: To examine the concept of creativity, to elaborate the
diverse creative processes, and to demonstrate creative behaviors.
2. Channeling Creativity through Design: To examine the concept of design, to elaborate
how design channels creativity, and to demonstrate the process of designing.
3. The Entrepreneur Within: To learn the traits associated with entrepreneurs, to
assess how each person relates to these characteristics, and to plot variations that
can foster entrepreneurial potential.
4. Entrepreneurial Opportunity: To examine how context frames opportunity, to understand
how one can relate to these contextual variations, and to demonstrate adaptive skills.
2
5. The Entrepreneurial Challenge: To develop E-Teams that will define a long-term
project and create a plan of action.
REQUIRED READING LIST:
1. Daniel H. Pink. (2005) A Whole New Mind: Why Right-Brainers Will Rule
The Future. New York, NY: Riverhead Books. ISBN-10: 1594481717
2. Bruce R. Barringer & R. Duane Ireland. (2006). Entrepreneurship-
Successfully Launching New Ventures, 2nd Edition. Upper Saddle River, NJ:
Pearson-Prentice Hall. ISBN No: 13-978-0-13-224057-4.
3. Diana Hacker. (2000). A Pocket Style Manual. Third Edition. Boston, MA:
Bedford/St. Martin’s. Several courses throughout the university utilize this
style manual. Each student should either purchase this guide or have ready
access to a copy. As a supplement to this printed style manual, CiteSources
and RefWorks are valuable electronic sources to guide the documentation of
references used in your work. Both of these resources are available through the
University Library.
4. Richard Paul & Linda Elder. (2008). The Miniature Guide to Critical
Thinking, Concepts and Tools. Fifth Edition. Dillon Beach, CA: Foundation
for Critical Thinking. This valuable little booklet may not be located in the
specific course section of the University Bookstore, but will be somewhere else.
Ask one of the attendants where you can find it. Several First-Year Seminars
will be using this source.
RECOMMENDED READING LIST:
1. Tracy Kidder. (2204). Mountains Beyond Mountains, New York, NY: Random
House Trade Paperback Edition. ISBN: 978-0-8129-7301-3. The Office of
Academic Affairs has recommended that all entering students read this book for
purposes of general discussions. Because this book promotes a social
entrepreneurship, we are specifically listing it as a recommended selection for our
FYS.
2. Richard K. Lester and Michael J. Piore. (2004). I nnovation – The
Missing Dimension. Cambridge, MA: Harvard University Press.
ISBN No: 0-674-01581-9.
3. Mervyn Kurlansky (Ed.). (2001). Masters of the 20
th
Century, The I COGRADA
Design Hall of Fame. New York, NY: Graphis, Inc. ISBN No: 188800185-2.
This beautiful book illustrates the creative ingenuity of graphic designers from all
3
over the world. This large volume is available from either instructor and in CD
format.
4. Jeff Mauzy and Richard Harriman. (2003). Creativity I nc., Building an
I nventive Organization. Boston, MA: Harvard Business School.
ISBN No: 1-57851-207-7
COURSE ASSIGNMENTS
Papers. (30%) Each student will write three papers corresponding to the first three of the
course objectives and concerns. Each of these papers will count 10% and will be 5-7
pages in length (excluding title page, references, and appendices). Additional guidelines
will be provided for each of these papers.
The Tiger Speaks Project(15%).The Tiger Speaks project represents the culmination of
work in two units: Awakening Creativity and Channeling Creativity through Design. The
class is divided into small groups, and each group is challenged to identify a problem on
the Trinity campus, analyze it thoroughly, and craft a possible solution that they then
frame for public presentation. The tiger, incidentally, is our campus mascot. The
objective of this project is to challenge the students to combine their creative potential
with their newly acquired design skills into a practical project of use in their own
immediate environment. Students are required to incorporate the lessons from music,
visual arts and performing arts for practical use as they design a product and approach for
its implementation.
E-Team Project. (20%) Teams will be arranged to address the fourth and fifth course
concerns identified above. Each group will make a panel presentation of their project and
create a group report for submission as a final paper: 10% for the panel presentation and
10% for the written group report.
Course Portfolio. (35%) Each student is expected to complete class assignments on
time, participate in class discussions and/or activities, and enter ongoing commentary in a
journal. All relevant contributions, including the bibliographic annotations, will be
compiled into an individual portfolio. Obviously, class participation requires attendance.
Each student will also maintain a journal of reflections about the course activities. I tems
with an asterisk on the course schedule are essential items in the course portfolio.
COURSE PROCEDURES
Attendance Policy. You are expected to attend all class sessions. In the case of an
excused absence, you are responsible for arranging to complete any work missed during
your absence. Because of unforeseen circumstances, such as illness, two unexcused
absences (i.e., one week of classes) will be forgiven. You should use these prospects
prudently, especially if you know that you will have some excused absences. The penalty
4
for excessive absences is rather severe with a three-point reduction of your final grade for
each on your final average. To avoid misunderstanding, please discuss any extraordinary
situations with your mentor or one of the instructors.
Academic Integrity. Trinity University has an honor code that governs student
performance in their work and provides guidance for appropriate behavior. You received
a thorough discussion of the Code during your first-year orientation program. Details of
the Honor Code are available in the Student Handbook and on the website of the Office
of Academic Affairs. If you do not understand any of the terms used or policies stated,
please ask one of your instructors or your mentor for clarification. The work you submit
must be your own, and all borrowed ideas and materials must be appropriately
referenced. Whenever in doubt, ask for guidance. Students who are under the Honor
Code are required to pledge all written work that is submitted for a grade: “On my
honor, I have neither given nor received any unauthorized assistance on this work”
and their signature. The pledge may be abbreviated “pledged” with a signature.”
Information Literacy: Beginning Fall 2008, the University embarked on a campus-wide
program titled Information Literacy. The program has five learning objectives and three
of those objectives are to be directly addressed by this course: Understand the nature of
information and varieties of information sources; Access internal and external
information efficiently and effectively; and Use Ethically intellectual property and
information.
COURSE SCHEDULE
Notes: We will discuss the readings on the day they are assigned. Please read them
before coming to class. For readings other than from the textbooks, please see the
Bibliography following this schedule.
DATE TOPIC/ACTIVITY READINGS
Mon. 08/31 Course Overview and Personal Intros*
Wed. 09/02 AWAKENING CREATIVITY Higdon speech
Introduction to Creativity and the Creative Givens article
Process
Wed. 09/09 Thinking tools for creativity Kao article
Introduction of Tiger Speaks Assignment Pink, pp.1-48
Mon. 09/14 Information Literacy “How to Prepare …”
Ms. Barbara MacAlpine
5
Wed. 09/16 “Cacophony vs. Harmony: Lessons from Music” Selected articles
Guest: Dr. Kramer
Annotated Entries re Music and Creativity*
Mon. 09/21 “Collage and Assemblage: Lessons from the Selected articles
Visual Arts” Guest: Sam Gilliam
Annotated Entries re Creativity and Visual Arts*
Wed. 09/23 “Motion and Mobility: Lessons from the Selected articles
Performing Arts” Guest: Dr. Morrow
Annotated Entries re Creativity and
Performing Arts*
Mon. 09/28 Reflections* Paul & Elder
Class Exercise
Wed. 09/30 Discussions of Tiger Speaks Project Ideas*
Mon. 10/05 CHANNELING CREATIVITY--DESIGN
Note: Throughout this section about design (10/05-10/21)
examine different sections of the Kurlansky collection.*
“Creativity, Design, and Entrepreneurship: Barringer & Ireland
Interrelationships” pp. 3-33
Paper #1 to Mentor
Wed. 10/07 “Overview of Design Process” Pink, pp.68-100
Paper #1 Mentor feedback to students
Guest Speaker: Dr. Gilliam
Mon. 10/12 Formulating the logo and slogan
“Engineering Approach to Design” Pink, pp.100-129
Paper #1 to Uddin
Wed. 10/14 “Framing a Social Issue” Pink, pp. 158-185
Class Exercise on Design
Mon. 10/19 Class Exercise: Design for Promotion Pink, pp.185-216
Wed. 10/21 Student Class Presentation: “Tiger Speaks* Pink, pp. 185-249
Mon. 10/26 Reflections*
Paper #2 to mentor
6
Wed. 10/28 ENTREPRENEURIAL BEHAVIOR: Yonkers article
The PERSON, OPPORTUNITY,
And CHALLENGES
The Use of the Personal Inventory*
Paper #2: Mentor feedback to students
Mon. 11/02 Guest Speaker: Matt Reedy
“Recognizing opportunities Barringer & Ireland
and generating ideas” pp. 36-58
Paper #2
Wed. 11/04 Reflections* Barringer & Ireland
Feasibility Analysis pp. 68-89
Mon. 11/09 Guest Speaker: Jake Gray Barringer & Ireland
“Writing a business plan” pp. 98 - 120
Wed. 11/11 Reflections*
Industry and competitor analysis Barringer & Ireland
pp. 130 – 158
Mon. 11/16 Guest Speaker: Rob Simmons
Barringer & Ireland
“Developing an effective business model” pp. 160 - 188
Wed. 11/18 Reflections*
Building New Venture Team: Barringer & Ireland
Formation of E-Teams pp. 254 - 279
Paper #3 to mentor
Mon. 11/23 Guest Speaker: Pat Condon NCIIA Guide
“Identifying individual and team strength”
Wed. 11/25 Reflections*
Brainstorming E-Team Project Ideas:
Paper #3 to Uddin
7
Mon. 11/30 Guest Speaker: Roger Trevino Paper to Dr. Uddin
Barringer & Ireland
“Getting it Started” pp. 346 – 371
Wed. 12/02 E-Team Project Mock Presentation
Mon. 12/07 Course Reflection and Evaluation
Wed/Thurs 12/09-10 READING DAYS
Sat 12/12 FINAL EXAMINATION PERIOD
8:30-11:30 A.M. E-Team Final Project Presentation and Group Report
Written report to Uddin
BIBLIOGRAPHY
Givens, P. R. (1962). Identifying and encouraging creative process. Journal of Higher
Education, 33, 295-301.
Higdon, L. I. (2005, January 26). “Liberal Education and Entrepreneurship: A 21
st
Century Approach.” Speech delivered at the AAC&U Pre-Conference Symposium, San
Francisco, CA.
“How to Prepare an Annotated Bibliography.” Olin and Uris Libraries, Cornell
University. <www.library.cornell.edu/olinuris/ref/research/skill28htm>
Kao, J. J. (1989). Managing creativity. Entrepreneurship, creativity, & organization:
Texts, cases, and readings (pp. 13-27). Englewood Cliffs, NJ: Prentice Hall.
Smith-Hunter, A., Kapp, J., & Yonkers, V. (Apri1 l, 2003). A psychological model of
entrepreneurial behavior. Journal of Academy of Business and Economics.
doc_227507062.pdf
Detailed file about creativity and entrepreneurial behavior mahbub uddin.
1
COURSE SYLLABUS
GNED 1300-2, FIRST YEAR SEMINAR
Creativity and Entrepreneurial Behavior
Fall Semester, 2009. Instructor: Mahbub Uddin
COURSE LOGISTICS
Meeting Situation: Time: MW 2:30P.M..-3:45 P.M. Place: Northrup Hall Room 114
Instructor Access: Mahbub Uddin (Engineering Science): Office: MEB
306B. Office Hours: TR 2:10-3:25. Phones: (O) 999-
7560, (H) 493-1334. E-Mail: [email protected]
Mentor Access: Mark McCullough. E-Mail: [email protected]
COURSE DESCRIPTION
Creativity and Entrepreneurial Behavior. Creativity is described as breaking down prior
assumptions and making new connections for new ideas. Entrepreneurial behavior is
described as the processes, practices, and decision-making activities that lead to the
realization of our creative ideas. This first-year seminar course on Creativity and
Entrepreneurial Behavior is designed for students across the humanities, arts,
engineering, sciences and business who love the initiative, ingenuity and excitement of
putting creative ideas into action. This course focuses on the following topics:
Awakening Creativity, Channeling Creativity through Design, the Entrepreneur Within,
Entrepreneurial Opportunity, and the Entrepreneurial Challenge. As part of this
challenge, students will form Entrepreneurial Teams. Each E-Team will develop long-
term project plans to transform their creative ideas and turn them into market-place
realities. Students interested in this seminar are encouraged to live on the
Entrepreneurship residence hall floor.
COURSE CONCERNS AND GENERAL OBJECTIVES
1. Awakening Creativity: To examine the concept of creativity, to elaborate the
diverse creative processes, and to demonstrate creative behaviors.
2. Channeling Creativity through Design: To examine the concept of design, to elaborate
how design channels creativity, and to demonstrate the process of designing.
3. The Entrepreneur Within: To learn the traits associated with entrepreneurs, to
assess how each person relates to these characteristics, and to plot variations that
can foster entrepreneurial potential.
4. Entrepreneurial Opportunity: To examine how context frames opportunity, to understand
how one can relate to these contextual variations, and to demonstrate adaptive skills.
2
5. The Entrepreneurial Challenge: To develop E-Teams that will define a long-term
project and create a plan of action.
REQUIRED READING LIST:
1. Daniel H. Pink. (2005) A Whole New Mind: Why Right-Brainers Will Rule
The Future. New York, NY: Riverhead Books. ISBN-10: 1594481717
2. Bruce R. Barringer & R. Duane Ireland. (2006). Entrepreneurship-
Successfully Launching New Ventures, 2nd Edition. Upper Saddle River, NJ:
Pearson-Prentice Hall. ISBN No: 13-978-0-13-224057-4.
3. Diana Hacker. (2000). A Pocket Style Manual. Third Edition. Boston, MA:
Bedford/St. Martin’s. Several courses throughout the university utilize this
style manual. Each student should either purchase this guide or have ready
access to a copy. As a supplement to this printed style manual, CiteSources
and RefWorks are valuable electronic sources to guide the documentation of
references used in your work. Both of these resources are available through the
University Library.
4. Richard Paul & Linda Elder. (2008). The Miniature Guide to Critical
Thinking, Concepts and Tools. Fifth Edition. Dillon Beach, CA: Foundation
for Critical Thinking. This valuable little booklet may not be located in the
specific course section of the University Bookstore, but will be somewhere else.
Ask one of the attendants where you can find it. Several First-Year Seminars
will be using this source.
RECOMMENDED READING LIST:
1. Tracy Kidder. (2204). Mountains Beyond Mountains, New York, NY: Random
House Trade Paperback Edition. ISBN: 978-0-8129-7301-3. The Office of
Academic Affairs has recommended that all entering students read this book for
purposes of general discussions. Because this book promotes a social
entrepreneurship, we are specifically listing it as a recommended selection for our
FYS.
2. Richard K. Lester and Michael J. Piore. (2004). I nnovation – The
Missing Dimension. Cambridge, MA: Harvard University Press.
ISBN No: 0-674-01581-9.
3. Mervyn Kurlansky (Ed.). (2001). Masters of the 20
th
Century, The I COGRADA
Design Hall of Fame. New York, NY: Graphis, Inc. ISBN No: 188800185-2.
This beautiful book illustrates the creative ingenuity of graphic designers from all
3
over the world. This large volume is available from either instructor and in CD
format.
4. Jeff Mauzy and Richard Harriman. (2003). Creativity I nc., Building an
I nventive Organization. Boston, MA: Harvard Business School.
ISBN No: 1-57851-207-7
COURSE ASSIGNMENTS
Papers. (30%) Each student will write three papers corresponding to the first three of the
course objectives and concerns. Each of these papers will count 10% and will be 5-7
pages in length (excluding title page, references, and appendices). Additional guidelines
will be provided for each of these papers.
The Tiger Speaks Project(15%).The Tiger Speaks project represents the culmination of
work in two units: Awakening Creativity and Channeling Creativity through Design. The
class is divided into small groups, and each group is challenged to identify a problem on
the Trinity campus, analyze it thoroughly, and craft a possible solution that they then
frame for public presentation. The tiger, incidentally, is our campus mascot. The
objective of this project is to challenge the students to combine their creative potential
with their newly acquired design skills into a practical project of use in their own
immediate environment. Students are required to incorporate the lessons from music,
visual arts and performing arts for practical use as they design a product and approach for
its implementation.
E-Team Project. (20%) Teams will be arranged to address the fourth and fifth course
concerns identified above. Each group will make a panel presentation of their project and
create a group report for submission as a final paper: 10% for the panel presentation and
10% for the written group report.
Course Portfolio. (35%) Each student is expected to complete class assignments on
time, participate in class discussions and/or activities, and enter ongoing commentary in a
journal. All relevant contributions, including the bibliographic annotations, will be
compiled into an individual portfolio. Obviously, class participation requires attendance.
Each student will also maintain a journal of reflections about the course activities. I tems
with an asterisk on the course schedule are essential items in the course portfolio.
COURSE PROCEDURES
Attendance Policy. You are expected to attend all class sessions. In the case of an
excused absence, you are responsible for arranging to complete any work missed during
your absence. Because of unforeseen circumstances, such as illness, two unexcused
absences (i.e., one week of classes) will be forgiven. You should use these prospects
prudently, especially if you know that you will have some excused absences. The penalty
4
for excessive absences is rather severe with a three-point reduction of your final grade for
each on your final average. To avoid misunderstanding, please discuss any extraordinary
situations with your mentor or one of the instructors.
Academic Integrity. Trinity University has an honor code that governs student
performance in their work and provides guidance for appropriate behavior. You received
a thorough discussion of the Code during your first-year orientation program. Details of
the Honor Code are available in the Student Handbook and on the website of the Office
of Academic Affairs. If you do not understand any of the terms used or policies stated,
please ask one of your instructors or your mentor for clarification. The work you submit
must be your own, and all borrowed ideas and materials must be appropriately
referenced. Whenever in doubt, ask for guidance. Students who are under the Honor
Code are required to pledge all written work that is submitted for a grade: “On my
honor, I have neither given nor received any unauthorized assistance on this work”
and their signature. The pledge may be abbreviated “pledged” with a signature.”
Information Literacy: Beginning Fall 2008, the University embarked on a campus-wide
program titled Information Literacy. The program has five learning objectives and three
of those objectives are to be directly addressed by this course: Understand the nature of
information and varieties of information sources; Access internal and external
information efficiently and effectively; and Use Ethically intellectual property and
information.
COURSE SCHEDULE
Notes: We will discuss the readings on the day they are assigned. Please read them
before coming to class. For readings other than from the textbooks, please see the
Bibliography following this schedule.
DATE TOPIC/ACTIVITY READINGS
Mon. 08/31 Course Overview and Personal Intros*
Wed. 09/02 AWAKENING CREATIVITY Higdon speech
Introduction to Creativity and the Creative Givens article
Process
Wed. 09/09 Thinking tools for creativity Kao article
Introduction of Tiger Speaks Assignment Pink, pp.1-48
Mon. 09/14 Information Literacy “How to Prepare …”
Ms. Barbara MacAlpine
5
Wed. 09/16 “Cacophony vs. Harmony: Lessons from Music” Selected articles
Guest: Dr. Kramer
Annotated Entries re Music and Creativity*
Mon. 09/21 “Collage and Assemblage: Lessons from the Selected articles
Visual Arts” Guest: Sam Gilliam
Annotated Entries re Creativity and Visual Arts*
Wed. 09/23 “Motion and Mobility: Lessons from the Selected articles
Performing Arts” Guest: Dr. Morrow
Annotated Entries re Creativity and
Performing Arts*
Mon. 09/28 Reflections* Paul & Elder
Class Exercise
Wed. 09/30 Discussions of Tiger Speaks Project Ideas*
Mon. 10/05 CHANNELING CREATIVITY--DESIGN
Note: Throughout this section about design (10/05-10/21)
examine different sections of the Kurlansky collection.*
“Creativity, Design, and Entrepreneurship: Barringer & Ireland
Interrelationships” pp. 3-33
Paper #1 to Mentor
Wed. 10/07 “Overview of Design Process” Pink, pp.68-100
Paper #1 Mentor feedback to students
Guest Speaker: Dr. Gilliam
Mon. 10/12 Formulating the logo and slogan
“Engineering Approach to Design” Pink, pp.100-129
Paper #1 to Uddin
Wed. 10/14 “Framing a Social Issue” Pink, pp. 158-185
Class Exercise on Design
Mon. 10/19 Class Exercise: Design for Promotion Pink, pp.185-216
Wed. 10/21 Student Class Presentation: “Tiger Speaks* Pink, pp. 185-249
Mon. 10/26 Reflections*
Paper #2 to mentor
6
Wed. 10/28 ENTREPRENEURIAL BEHAVIOR: Yonkers article
The PERSON, OPPORTUNITY,
And CHALLENGES
The Use of the Personal Inventory*
Paper #2: Mentor feedback to students
Mon. 11/02 Guest Speaker: Matt Reedy
“Recognizing opportunities Barringer & Ireland
and generating ideas” pp. 36-58
Paper #2
Wed. 11/04 Reflections* Barringer & Ireland
Feasibility Analysis pp. 68-89
Mon. 11/09 Guest Speaker: Jake Gray Barringer & Ireland
“Writing a business plan” pp. 98 - 120
Wed. 11/11 Reflections*
Industry and competitor analysis Barringer & Ireland
pp. 130 – 158
Mon. 11/16 Guest Speaker: Rob Simmons
Barringer & Ireland
“Developing an effective business model” pp. 160 - 188
Wed. 11/18 Reflections*
Building New Venture Team: Barringer & Ireland
Formation of E-Teams pp. 254 - 279
Paper #3 to mentor
Mon. 11/23 Guest Speaker: Pat Condon NCIIA Guide
“Identifying individual and team strength”
Wed. 11/25 Reflections*
Brainstorming E-Team Project Ideas:
Paper #3 to Uddin
7
Mon. 11/30 Guest Speaker: Roger Trevino Paper to Dr. Uddin
Barringer & Ireland
“Getting it Started” pp. 346 – 371
Wed. 12/02 E-Team Project Mock Presentation
Mon. 12/07 Course Reflection and Evaluation
Wed/Thurs 12/09-10 READING DAYS
Sat 12/12 FINAL EXAMINATION PERIOD
8:30-11:30 A.M. E-Team Final Project Presentation and Group Report
Written report to Uddin
BIBLIOGRAPHY
Givens, P. R. (1962). Identifying and encouraging creative process. Journal of Higher
Education, 33, 295-301.
Higdon, L. I. (2005, January 26). “Liberal Education and Entrepreneurship: A 21
st
Century Approach.” Speech delivered at the AAC&U Pre-Conference Symposium, San
Francisco, CA.
“How to Prepare an Annotated Bibliography.” Olin and Uris Libraries, Cornell
University. <www.library.cornell.edu/olinuris/ref/research/skill28htm>
Kao, J. J. (1989). Managing creativity. Entrepreneurship, creativity, & organization:
Texts, cases, and readings (pp. 13-27). Englewood Cliffs, NJ: Prentice Hall.
Smith-Hunter, A., Kapp, J., & Yonkers, V. (Apri1 l, 2003). A psychological model of
entrepreneurial behavior. Journal of Academy of Business and Economics.
doc_227507062.pdf