To a large extent, the success of an ad agency depends upon the creative department responsible for the creation and execution of the dvertisements. The creative specialists are known as copywriters.
They are the ones who conceive ideas for the ads and write the headlines, subheads and the body copy.
They are also involved in deciding the basic theme of the advertising campaign, and often they do prepare the rough layout of the print ad or the commercial story board.
Creation of an ad is the responsibility of the copywriters and the art department decides how the ad should look.
They are the ones who conceive ideas for the ads and write the headlines, subheads and the body copy.
They are also involved in deciding the basic theme of the advertising campaign, and often they do prepare the rough layout of the print ad or the commercial story board.
Creation of an ad is the responsibility of the copywriters and the art department decides how the ad should look.