creative Brief of Dalda

[yawershd]

Key Objectives:
To let creates magical moments by transforming the way the food looks, tastes and makes you feel.

Secondary Objective:
To increase brand loyalty and to increase of sales.

Target Audience:

1. Mothers

Target Audience Physical:

• Geographic Area :
- Target audience living in urban areas of Pakistan
- Target audience living in remote areas of Pakistan

• Income Group
- Above 10000 per moth and onwards

• Gender
- Female


• Age Group
- 26 +

• SEC
- C, B, A2, A1

Target Audience Emotional:

• Healthy Family, and
• Not to worry about fats.
• Family stays happy
• enjoy eating at home

 

[jitendra05]

Key Objectives:
To let creates magical moments by transforming the way the food looks, tastes and makes you feel.

Secondary Objective:
To increase brand loyalty and to increase of sales.

Target Audience:

1. Mothers

Target Audience Physical:

• Geographic Area :
- Target audience living in urban areas of Pakistan
- Target audience living in remote areas of Pakistan

• Income Group
- Above 10000 per moth and onwards

• Gender
- Female


• Age Group
- 26 +

• SEC
- C, B, A2, A1

Target Audience Emotional:

• Healthy Family, and
• Not to worry about fats.
• Family stays happy
• enjoy eating at home

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