neerajchauhan
Neeraj K Chauhan
Yes, it can be. PR and social media are the two key elements to get your message right up front. PR has been the time-tested method for ensuring coverage. Today. we have a lot of digital campaigns happening and the new buzzword is social media.
Great examples of brands which have managed to create a buzz around them are the social networking sites like Facebook, Orkut and Twitter. The key to their success is not that they spent huge monies in promoting themselves but that they created a product which enabled the consumer to engage with each other using their platform.
The consumer saw value in the product and he not only talked, but found ways of 'co-creating' with these sites as well. And all of this is not driven by the traditional GRPs but by the very old way of word of mouth.
Buzz is all about how much people are talking about you. Therefore, in today's age it's not about what you tell people but about what you can get people to say about you.
:SugarwareZ-216:
Great examples of brands which have managed to create a buzz around them are the social networking sites like Facebook, Orkut and Twitter. The key to their success is not that they spent huge monies in promoting themselves but that they created a product which enabled the consumer to engage with each other using their platform.
The consumer saw value in the product and he not only talked, but found ways of 'co-creating' with these sites as well. And all of this is not driven by the traditional GRPs but by the very old way of word of mouth.
Buzz is all about how much people are talking about you. Therefore, in today's age it's not about what you tell people but about what you can get people to say about you.
:SugarwareZ-216: