1. Which brand do you most often buy when you buys cosmetics?
a. Lakme
b. Maybelline
c. Revlon
d. Chambor
e. Others, pls specify_______________
2. Rate(on a scale of 1 to 5) the amount you spend on cosmetics, from among the following monthly categories,
5=SPEND THE MOST….1=SPEND THE LEAST
a. Lipcolor/gloss ___
b. Nail Paints ___
c. Eye Shadow/Mascara ___
d. Eye Liner/Kajal ___
e. Foundation/Compact ___
2. Does brand in cosmetics matter to you? Please answer for particular categories.
YES NO
a. LipColor
b. Nail Paints
c. Eye Shadow/Mascara
d. Eye Liner/Kajal
e. Foundation/Compact
3. How often do you buy cosmetics; on an average?
a. Fortnightly b. Monthly c. Once in 2 months d. Once in 6 months
f. Very infrequently.
4. Where do you buy your cosmetics from?
a. A particular vendor b. Kiosks c. Anywhere
5. Rate as per price range.(Tick one)
Good Average V Costly Haven’t Bought
a. Lakme
b. Maybelline
c. Chambor
d. Revlon
6. Do you research on cosmetics before buying?
a. Yes b. No c. Sometimes d. Never
7. Who influences your buying the most?
a. By your own choice b. Friends c Relatives d. Celebrities
8. You awareness of any Lakme product is through,
a. Advertisements b. Friends c. Display Counters d. Regular Usage
9. Your monthly expenditure on cosmetics, on an average is,
a. Less than 250 b. 250-500 c. 500-750 d. 750-1000 e. above 1000
10. Have you ever used any Lakme cosmetic?
a. Yes b. No
11. Do you think Lakme’s prices are reasonable as compared to other companies?
a. Yes b. No c. Never bought
12. Are Lakme cosmetics that you buy, easily available?
a. Mostly yes b. Mostly No c. Never bought
13. How has been your experience with the Lakme cosmetics that you ever purchased?
a. Poor b. Average c. Good d. Very Good
14. Do you buy Lakme most often as compared to other brands?
a. Yes b. No, please specify the brand you buy most often____________
15. How was your purchase experience, in terms of behaviour of the sales representative of Lakme?
a. Poor b. Average c. Good d. Very Good e. Never bought
a. Lakme
b. Maybelline
c. Revlon
d. Chambor
e. Others, pls specify_______________
2. Rate(on a scale of 1 to 5) the amount you spend on cosmetics, from among the following monthly categories,
5=SPEND THE MOST….1=SPEND THE LEAST
a. Lipcolor/gloss ___
b. Nail Paints ___
c. Eye Shadow/Mascara ___
d. Eye Liner/Kajal ___
e. Foundation/Compact ___
2. Does brand in cosmetics matter to you? Please answer for particular categories.
YES NO
a. LipColor
b. Nail Paints
c. Eye Shadow/Mascara
d. Eye Liner/Kajal
e. Foundation/Compact
3. How often do you buy cosmetics; on an average?
a. Fortnightly b. Monthly c. Once in 2 months d. Once in 6 months
f. Very infrequently.
4. Where do you buy your cosmetics from?
a. A particular vendor b. Kiosks c. Anywhere
5. Rate as per price range.(Tick one)
Good Average V Costly Haven’t Bought
a. Lakme
b. Maybelline
c. Chambor
d. Revlon
6. Do you research on cosmetics before buying?
a. Yes b. No c. Sometimes d. Never
7. Who influences your buying the most?
a. By your own choice b. Friends c Relatives d. Celebrities
8. You awareness of any Lakme product is through,
a. Advertisements b. Friends c. Display Counters d. Regular Usage
9. Your monthly expenditure on cosmetics, on an average is,
a. Less than 250 b. 250-500 c. 500-750 d. 750-1000 e. above 1000
10. Have you ever used any Lakme cosmetic?
a. Yes b. No
11. Do you think Lakme’s prices are reasonable as compared to other companies?
a. Yes b. No c. Never bought
12. Are Lakme cosmetics that you buy, easily available?
a. Mostly yes b. Mostly No c. Never bought
13. How has been your experience with the Lakme cosmetics that you ever purchased?
a. Poor b. Average c. Good d. Very Good
14. Do you buy Lakme most often as compared to other brands?
a. Yes b. No, please specify the brand you buy most often____________
15. How was your purchase experience, in terms of behaviour of the sales representative of Lakme?
a. Poor b. Average c. Good d. Very Good e. Never bought