Description
This is a presentation describes about who are the stakeholders of an organization.
STAKEHOLDER Click to edit Master subtitle style PERSPECTIVE
SUBJECT:- Corporate Social Responsibility Group 5 Ravishankar Duvvuri (111) Suvo Ghosh (114) Rohit Hegde (118) 2/14/13 Sounak Nandi (138)
AGENDA
? DEFINITION ? STAKHOLDER
TYPOLOGY POWER
? STAKEHOLDER ? COALITIONS ? STAKEHOLDER
MANAGEMENT
2/14/13
Definition
?A
stakeholder is person or group that’s affected by, has a vested interest in, or can be influenced by the organization’s performance in some way. ? Who are stakeholders? • Owners • Suppliers
•
• • •
Sharehold ers Managers Employee Customers
Community • Government • the organization itself & 2/14/13 competitors
•
STAKEHOLDER TYPOLOGY
? Traditional ? Input
? Stakeholders’
output model ? Simple classification › Internal – external › Active – passive ? Identifying
theory
› Milton
2/14/13
Friedman › R. Edward Freeman › Donaldson & Preston › Mitchell, Agle, and Wood
STAKEHOLDER TYPOLOGY
Milton Friedman
? Narrow
view/ managerial capitalism ? Sole responsibility of business is to maximize the profits of shareholders/own ers.
R. Edward Freeman
? Normative ? Defines
theory
stakeholders as who benefit or harmed by or rights are respected or violated by 2/14/13 corporate
STAKEHOLDER TYPOLOGY
Donaldson & Preston Mitchell, Agle, and Wood
? Describes
theory as descriptive. ? It offers model of corporation. ? Gives framework to find link between performance & stakeholders management
? Three ? Power
attributes
› Coercive › Utilitarian › symbiotic
? Legitimacy ? urgency
2/14/13
STAKEHOLDER POWER
? Every
stakeholder entrusted with powers & duties. ? Tries to reap benefit for oneself & on the process contributes towards sustained growth of the company. ? Internal stakeholders:- duty to run the company efficiently. Control over other stakeholders. ? External stakeholders:-enforces company to adopt best practice & respond to the community demands
2/14/13
STAKEHOLDER COALITION
? formed
when two or more stakeholders come together to form an action group to exert pressure on the firm with respect to fulfillment of their demands. ? Reasons:› Common interest in the issue › Feeling of mutual reciprocation
? Issues
must be addressed immediately as it directly hampers the brand
2/14/13
STAKEHOLDERS’ ANALYSIS
? Process
in which key stakeholders are identified and their support is obtained through a variety of actions directed specifically toward them. ? Stakeholder Analysis › the first level of Stakeholder Management › An integral step in identifying and building the relationships
2/14/13
STAKEHOLDERS’ ANALYSIS
? It
aims at identifying the stakeholders that are affected by the results of a project simultaneously with the result’s success ? Relates stakeholders to the project & points out potential conflicts ? Brings out & compares interests of the stakeholders to purpose of the project ? Stakeholder mapping processes
2/14/13
STAKEHOLDERS’ MANAGEMENT
?
?
ultimate objective of corporate decisions is to market place success. Hence stakeholder management is part of the company
Direct effects variant
Moderati on variant
2/14/13
STAKEHOLDERS’ MANAGEMENT
Relationship-based management :-more dynamic view to stakeholders’ management ? A focus on understanding and responding to the interests and perspectives of all of a company’s key stakeholders ? It recognizes the interdependence between companies and society ? assumes that business prosperity is linked to the well-being of local and global communities, employees, suppliers, and
?
2/14/13
changing times……
Stakeholder Relationship s Firm’s Strategy
Successfu l Firm
2/14/13
REFERENCES
?www.processdriven.org ?www.12manage.com ?www.stakeholder-management.com ?www.apcg.com ?www.cim.sfu.ca ?www.bsr.org ?www.lucidusconsulting.com ?ICRA learning resources ?Stakeholders
& stakeholder theories:- An analysis › Glenn Mason-Riseborough ?Cracks in the Foundation of Stakeholder Theory ›by: Andrew R. Weiss
2/14/13
›Stakeholder methodologies:- Richard Hawkins
THANK YOU !
Click to edit Master subtitle style
2/14/13
doc_586629554.pptx
This is a presentation describes about who are the stakeholders of an organization.
STAKEHOLDER Click to edit Master subtitle style PERSPECTIVE
SUBJECT:- Corporate Social Responsibility Group 5 Ravishankar Duvvuri (111) Suvo Ghosh (114) Rohit Hegde (118) 2/14/13 Sounak Nandi (138)
AGENDA
? DEFINITION ? STAKHOLDER
TYPOLOGY POWER
? STAKEHOLDER ? COALITIONS ? STAKEHOLDER
MANAGEMENT
2/14/13
Definition
?A
stakeholder is person or group that’s affected by, has a vested interest in, or can be influenced by the organization’s performance in some way. ? Who are stakeholders? • Owners • Suppliers
•
• • •
Sharehold ers Managers Employee Customers
Community • Government • the organization itself & 2/14/13 competitors
•
STAKEHOLDER TYPOLOGY
? Traditional ? Input
? Stakeholders’
output model ? Simple classification › Internal – external › Active – passive ? Identifying
theory
› Milton
2/14/13
Friedman › R. Edward Freeman › Donaldson & Preston › Mitchell, Agle, and Wood
STAKEHOLDER TYPOLOGY
Milton Friedman
? Narrow
view/ managerial capitalism ? Sole responsibility of business is to maximize the profits of shareholders/own ers.
R. Edward Freeman
? Normative ? Defines
theory
stakeholders as who benefit or harmed by or rights are respected or violated by 2/14/13 corporate
STAKEHOLDER TYPOLOGY
Donaldson & Preston Mitchell, Agle, and Wood
? Describes
theory as descriptive. ? It offers model of corporation. ? Gives framework to find link between performance & stakeholders management
? Three ? Power
attributes
› Coercive › Utilitarian › symbiotic
? Legitimacy ? urgency
2/14/13
STAKEHOLDER POWER
? Every
stakeholder entrusted with powers & duties. ? Tries to reap benefit for oneself & on the process contributes towards sustained growth of the company. ? Internal stakeholders:- duty to run the company efficiently. Control over other stakeholders. ? External stakeholders:-enforces company to adopt best practice & respond to the community demands
2/14/13
STAKEHOLDER COALITION
? formed
when two or more stakeholders come together to form an action group to exert pressure on the firm with respect to fulfillment of their demands. ? Reasons:› Common interest in the issue › Feeling of mutual reciprocation
? Issues
must be addressed immediately as it directly hampers the brand
2/14/13
STAKEHOLDERS’ ANALYSIS
? Process
in which key stakeholders are identified and their support is obtained through a variety of actions directed specifically toward them. ? Stakeholder Analysis › the first level of Stakeholder Management › An integral step in identifying and building the relationships
2/14/13
STAKEHOLDERS’ ANALYSIS
? It
aims at identifying the stakeholders that are affected by the results of a project simultaneously with the result’s success ? Relates stakeholders to the project & points out potential conflicts ? Brings out & compares interests of the stakeholders to purpose of the project ? Stakeholder mapping processes
2/14/13
STAKEHOLDERS’ MANAGEMENT
?
?
ultimate objective of corporate decisions is to market place success. Hence stakeholder management is part of the company
Direct effects variant
Moderati on variant
2/14/13
STAKEHOLDERS’ MANAGEMENT
Relationship-based management :-more dynamic view to stakeholders’ management ? A focus on understanding and responding to the interests and perspectives of all of a company’s key stakeholders ? It recognizes the interdependence between companies and society ? assumes that business prosperity is linked to the well-being of local and global communities, employees, suppliers, and
?
2/14/13
changing times……
Stakeholder Relationship s Firm’s Strategy
Successfu l Firm
2/14/13
REFERENCES
?www.processdriven.org ?www.12manage.com ?www.stakeholder-management.com ?www.apcg.com ?www.cim.sfu.ca ?www.bsr.org ?www.lucidusconsulting.com ?ICRA learning resources ?Stakeholders
& stakeholder theories:- An analysis › Glenn Mason-Riseborough ?Cracks in the Foundation of Stakeholder Theory ›by: Andrew R. Weiss
2/14/13
›Stakeholder methodologies:- Richard Hawkins
THANK YOU !
Click to edit Master subtitle style
2/14/13
doc_586629554.pptx