Description
Green or Environmental Marketing is the marketing of products that are presumed to be environmentally safe
Submitted by-:
Abhisek Das(163)
Nisant Sahoo(144)
Kirti Ranjan Mohanty(180)
Soumya Ranjan Biswal(178)
Viren Jena
Subhasree Tripathy(176)
Definition
• Green or Environmental Marketing is
the marketing of products that are
presumed to be environmentally safe.
Range of activities
Product modification.
Production process.
Packaging changes.
Modified Advertisements
Why Green Marketing
• Opportunities
• Corporate social responsibilities
(CSR).
• Government pressure.
• Competitive pressure.
Opportunities
How to promote ecofriendly
business
• Quantify your progress
• Be transparent
• Encourage participation
• Make your marketing Eco friendly
ACCESS TO NEW MARKETS
COMPETITI-
VE
ADVANTAGE
C.S.R
increase their profit sustainability
Strategies
• Marketing Audit (including internal and
external situation analysis).
• Develop a marketing plan outlining
strategies with regard to 4 P's.
• Implement marketing strategies.
Challenges Ahead
• Green products require renewable and
recyclable material, which is costly
• Requires a technology, which requires huge
investment in R & D
• Water treatment technology, which is too
costly
• Majority of the people are not aware of green
products and their uses.
• Majority of the consumers are not willing to
pay a premium for green products.
Conclusion
• Green marketing should not neglect
the economic aspect of marketing.
Marketers need to understand the
implications of green marketing.
• Green marketing is still in its infancy
and a lot of research is to be done on
green marketing to fully explore its
potential.
Thank You
doc_963388516.ppt
Green or Environmental Marketing is the marketing of products that are presumed to be environmentally safe
Submitted by-:
Abhisek Das(163)
Nisant Sahoo(144)
Kirti Ranjan Mohanty(180)
Soumya Ranjan Biswal(178)
Viren Jena
Subhasree Tripathy(176)
Definition
• Green or Environmental Marketing is
the marketing of products that are
presumed to be environmentally safe.
Range of activities
Product modification.
Production process.
Packaging changes.
Modified Advertisements
Why Green Marketing
• Opportunities
• Corporate social responsibilities
(CSR).
• Government pressure.
• Competitive pressure.
Opportunities
How to promote ecofriendly
business
• Quantify your progress
• Be transparent
• Encourage participation
• Make your marketing Eco friendly
ACCESS TO NEW MARKETS
COMPETITI-
VE
ADVANTAGE
C.S.R
increase their profit sustainability
Strategies
• Marketing Audit (including internal and
external situation analysis).
• Develop a marketing plan outlining
strategies with regard to 4 P's.
• Implement marketing strategies.
Challenges Ahead
• Green products require renewable and
recyclable material, which is costly
• Requires a technology, which requires huge
investment in R & D
• Water treatment technology, which is too
costly
• Majority of the people are not aware of green
products and their uses.
• Majority of the consumers are not willing to
pay a premium for green products.
Conclusion
• Green marketing should not neglect
the economic aspect of marketing.
Marketers need to understand the
implications of green marketing.
• Green marketing is still in its infancy
and a lot of research is to be done on
green marketing to fully explore its
potential.
Thank You
doc_963388516.ppt