corporate ethics of 2k games

Shrusti

Shrusti Mathur
Company Overview

2K Games, Inc. develops, markets, distributes, and publishes interactive entertainment software games for the personal computers, game consoles, and computer entertainment systems. The company develops video game and entertainment systems from Microsoft; computer entertainment systems; and games for Windows live. It also distributes software, hardware, and accessories in North America through its subsidiary. 2K Games, Inc. focuses on various categories of games, including sports, high profile licenses, and specialty products. The company was incorporated in 2004 and is based in Novato, California. 2K Games, Inc. operates as a subsidiary of Take-Two Interactive Software Inc
2K Games, Inc. and Gearbox Software, L.L.C. Announce Duke Nukem Forever Explode at Retail on June 10, 2011 Internationally and June 14, 2011 in North America
2K Games, Inc. and Gearbox Software, L.L.C. announced that Duke Nukem's glorious comeback in Duke Nukem Forever will now explode at retail on June 10, 2011 internationally and June 14, 2011 in North America on the Xbox 360 video game and entertainment system from Microsoft, PlayStation 3 computer entertainment system and Windows PC.
2K Games, Inc. Announces the Availability of Sid Meier's Civilization(R) V At Retail Outlets Across North America
2K Games, Inc. and Gearbox Software LLC announced that forever is nearly here, as Duke Nukem Forever(R) will officially make its long-awaited debut for the Xbox 360(R) video game and entertainment system from Microsoft, PlayStation(R)3 computer entertainment system and Windows PC in calendar 2011. Duke Nukem, the interactive entertainment industry's most irreverent and quoted character of all time, will bring his signature brand of babe-lovin', cigar-smoking, beer-chugging and ass-kicking action as he once again saves the Earth and babes from hordes of invading aliens.

A closer look at the sample results reveals that there are also similarities between company policies across these industries in Europe and the U.S. All but two of the companies analyzed have publicized codes of conduct and conflict of interest guidelines in place for employees to read and sign. Companies on both sides of the Atlantic have room for improvement in CSR as only a third of the businesses take CSR seriously enough to make it a corporate objective. The slowest to adopt CSR policies is the aerospace and defense industry. Technology companies show the greatest commitment to CSR in both Europe and the U.S. A 2003 survey by GlobeScan Inc., shows that the general public agrees technology companies are leading other industries in CSR efforts.
Company scandals have tarnished Europe’s squeaky clean image and Europeans now realize that it takes more than just CSR for a company to earn the title “responsible citizen.” At a minimum it requires a blend of business ethics, governance and CSR policies to meet the expectations of the public. Industries that scored well across all the sample indicators, e.g. technology and healthcare, also received a more favorable opinion from the public.
The tables have turned and Europe is now the one looking across the Atlantic to benchmark policies that can help make their companies regain the public trust. Europe seems to be following America’s lead now – first learn the hard way through corporate scandal, lose the public’s trust, and then regulate. The irony is that two of the main driving forces behind the CSR movement in Europe have also helped instigate corporate fraud in Europe – deregulation and privatization at the national level and the creation of a single, more American market at the European level.
Despite Europe’s best CSR efforts, since 1999, increasing proportions of individuals rate Europeans as well as American companies below average in fulfilling their responsibilities to society. Recent corporate scandals in both Europe and the U.S. are likely having a negative effect on consumer perceptions of American and European companies in key markets. Furthermore, increasing proportions of Europeans and Americans rank the others’ companies poorly in fulfilling their responsibilities to society, perhaps reflecting the political and economic tensions between the U.S. and the European Union. Research shows that there is a gap between the existence of company ethics and CSR policies and the embedding of its substance in the organization’s ‘blood stream’ (More & Webley, 2003).
If 2002 was the year of U.S. corporate malfeasance, 2003 was Europe's turn: Accounting fraud and other criminal activities were uncovered at Switzerland's Adecco, the Netherlands' Ahold, and, of course, Parmalat, the Italian dairy concern whose owners’ defrauded investors of billions, including more than 1.5 billion U.S. dollars from American investors. Whereas two years ago Europeans claimed that Enron proved the superiority of European corporate culture, now many admit that, in fact, fraud can happen anywhere. The Parmalat, Ahold, and Adecco scandals are more evidence that European business culture is becoming more global and, almost by definition, more American. But, while the structure of European business is changing – moving not only toward regional integration but toward distinctly American practices like capital market financing as well – many Europeans are nevertheless slow to push for commensurate changes in how business is regulated. Post-Parmalat, European government bodies are finally realizing they must move toward stronger enforcement mechanisms required by a more open, American-style business economy. The EU, UK,
 
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