Corporate Background
A) LG - It is a Korean company which is a major player in the consumer electronic segment as well as the durable goods segment all over the globe. Their products all over the world have been positioned on the health platform.
They have their plant located at Noida near Delhi.It is that category which has found an instant rapport with the consumers all over the world.
It is a universally accepted fact that Health is Wealth and everyone has become over-cautious with the issue of health in this era where deadly diseases like AIDS, Cancer, Asthma,
Bronchitis etc. are spreading like a forest on fire. People have become fitness conscious and believe in prevention rather than cure.
Health was one category that was left unoccupied by the major players in the entire appliances category as all the major brands were running after technology and innovation
because they thought that a consumer wanted comfort and technology.
LG realized that innovation is important but today’s consumer is equally bothered about the environment, society and most of all personal health because it is the most basic factor of any individual’s life.
Thus it decided to position its brand in the health category and the results have been overwhelming. This is because all global players have been fighting a technological battle where
as LG has gone ahead and created a new category called where they have been using innovations to create comfortable as well as healthy lives for people.
Thus they have created a corporate image of a brand, which will create a better and healthy tomorrow for the consumer.
B) GODREJ GE: is the joint venture between GODREJ and GE appliances, which is subsidiary of US General Electric Corporation. The joint venture is of 40:60 i.e. 40% of equity
investment is by Godrej and 60% by GE Appliances.
Godrej GE started its AC business five years ago in 1999. Their market share is very low i.e. only 3%. They manufacture their AC’s at BADDI in Rajasthan. At present their turnover is
32 crores.
C) Amtrex-Hitachi : It is a joint venture between Hitachi Ltd, and the Japan a Lalbhai Group, Amtrex Hitachi Appliances Ltd. centered in Ahmedabad with its manufacturing
facilities based at Kadi and Silvassa. The annual capacity of the company is around 0.1 million per annum.
Ahmedabad based Amtrex Appliances & Hitachi, Ltd., headquartered in Tokyo Japan announced a new strategic alliance for the Indian Room Air-conditioning market.way back in 1998. .
Japanese giant Hitachi entered into a strategic alliance with AC manufacturer Amtrex in a bid to strengthen its presence in the Indian market. Hitachi and Lalbhai group are equal shareholders in Amtrex Hitachi Appliances holding 35.2 per cent each and balance held by the public .
The alliance has range of ACs which includes 0.75 Tr to 2 Tr of window ACs, 1 Tr to 4 Tr of split ACs, decorative split ACs such as Quadra and Tower, concealed split units, ductable ACs, packaged ACs and recently-introduced Logicool range of ACs which the company claims saves up to 34% power.
A) LG - It is a Korean company which is a major player in the consumer electronic segment as well as the durable goods segment all over the globe. Their products all over the world have been positioned on the health platform.
They have their plant located at Noida near Delhi.It is that category which has found an instant rapport with the consumers all over the world.
It is a universally accepted fact that Health is Wealth and everyone has become over-cautious with the issue of health in this era where deadly diseases like AIDS, Cancer, Asthma,
Bronchitis etc. are spreading like a forest on fire. People have become fitness conscious and believe in prevention rather than cure.
Health was one category that was left unoccupied by the major players in the entire appliances category as all the major brands were running after technology and innovation
because they thought that a consumer wanted comfort and technology.
LG realized that innovation is important but today’s consumer is equally bothered about the environment, society and most of all personal health because it is the most basic factor of any individual’s life.
Thus it decided to position its brand in the health category and the results have been overwhelming. This is because all global players have been fighting a technological battle where
as LG has gone ahead and created a new category called where they have been using innovations to create comfortable as well as healthy lives for people.
Thus they have created a corporate image of a brand, which will create a better and healthy tomorrow for the consumer.
B) GODREJ GE: is the joint venture between GODREJ and GE appliances, which is subsidiary of US General Electric Corporation. The joint venture is of 40:60 i.e. 40% of equity
investment is by Godrej and 60% by GE Appliances.
Godrej GE started its AC business five years ago in 1999. Their market share is very low i.e. only 3%. They manufacture their AC’s at BADDI in Rajasthan. At present their turnover is
32 crores.
C) Amtrex-Hitachi : It is a joint venture between Hitachi Ltd, and the Japan a Lalbhai Group, Amtrex Hitachi Appliances Ltd. centered in Ahmedabad with its manufacturing
facilities based at Kadi and Silvassa. The annual capacity of the company is around 0.1 million per annum.
Ahmedabad based Amtrex Appliances & Hitachi, Ltd., headquartered in Tokyo Japan announced a new strategic alliance for the Indian Room Air-conditioning market.way back in 1998. .
Japanese giant Hitachi entered into a strategic alliance with AC manufacturer Amtrex in a bid to strengthen its presence in the Indian market. Hitachi and Lalbhai group are equal shareholders in Amtrex Hitachi Appliances holding 35.2 per cent each and balance held by the public .
The alliance has range of ACs which includes 0.75 Tr to 2 Tr of window ACs, 1 Tr to 4 Tr of split ACs, decorative split ACs such as Quadra and Tower, concealed split units, ductable ACs, packaged ACs and recently-introduced Logicool range of ACs which the company claims saves up to 34% power.