Core Innovation, Delivery Innovation, Usage Innovation and Innovation in Output mix
By: Amit Bhushan Date: 21st Sept. 2015
The debate on what is good innovation and what is not so good innovation has started to flare up in the commercial news media, especially so in the Information Technology circles. Some of the erstwhile Popes in the industry are aghast due to what they feel is growth of copy cats which seem to be commanding good valuation currently but may not be able to survive the tough battle in the long run which some feel will once again be "won" by what one may term as true or Core innovators, whatever the term may mean.
Core innovation is about bringing some new and extraordinary value to market by redefining existing processes and making things friendlier to the target audience. It then rides on select client industries or entirely new companies or start-ups to ensure that it reaches out to users.Innovation in Delivery is not regarded as Core innovation by some of such Popes.
This may mean that innovation in Delivery like enabling user access by way of having services delivered by breaking language barriers which serve as an access reduction barrier or bring services through new devices like mobiles/tablets; may be of little commercial significance. This may include the Usage innovation as well like using capabilities of devices like mobile or Tabs as storage media for pre-packaging some services like textbook or image files or connecting such devices with Wi-fi for television/radio access. This is even as the consumer markets across the world are clearly showing signs of lapping up such low cost Delivery and Usage innovations and this is clearly making space for a host companies and start-ups to come forth with innovative models.
The other innovation by virtue of change or improvement in Input-mix to create existing product/services cheaper for masses or innovation in Output mix by better utilizing processes to give a much broader range of output for consumers to choose from; is likely to be the direction of such innovation. Though the Popes may want to rule out such a thing as a new fad rather than Core innovation and by virtue of this, the fad may die out soon. This is kind of ruling out the development of market for "customized services" that may be taking shape at the bottom of the pyramid, however not seen as commercially attractive by the "monied angels" since it has potential to disrupt current wealth creation process and possibly challenge the big wealth creators as adding little value to society due to denial of access or limitations of usage of their products/services/output for the larger masses due to a variety of reasons.
What is currently debated is service improvement in government by deploying IT or mass market transformation due to e-commerce. However the wider movement on the back of such piecemeal discussions about customers demand for customized services (especially from the governments) to cover each segment of society or greater buying options and price-points via e-commerce, improved education and information services on the back of internet based delivery models etc. is being lost in translation. The point is how long can this be ignored and let the change happen.
By: Amit Bhushan Date: 21st Sept. 2015
The debate on what is good innovation and what is not so good innovation has started to flare up in the commercial news media, especially so in the Information Technology circles. Some of the erstwhile Popes in the industry are aghast due to what they feel is growth of copy cats which seem to be commanding good valuation currently but may not be able to survive the tough battle in the long run which some feel will once again be "won" by what one may term as true or Core innovators, whatever the term may mean.
Core innovation is about bringing some new and extraordinary value to market by redefining existing processes and making things friendlier to the target audience. It then rides on select client industries or entirely new companies or start-ups to ensure that it reaches out to users.Innovation in Delivery is not regarded as Core innovation by some of such Popes.
This may mean that innovation in Delivery like enabling user access by way of having services delivered by breaking language barriers which serve as an access reduction barrier or bring services through new devices like mobiles/tablets; may be of little commercial significance. This may include the Usage innovation as well like using capabilities of devices like mobile or Tabs as storage media for pre-packaging some services like textbook or image files or connecting such devices with Wi-fi for television/radio access. This is even as the consumer markets across the world are clearly showing signs of lapping up such low cost Delivery and Usage innovations and this is clearly making space for a host companies and start-ups to come forth with innovative models.
The other innovation by virtue of change or improvement in Input-mix to create existing product/services cheaper for masses or innovation in Output mix by better utilizing processes to give a much broader range of output for consumers to choose from; is likely to be the direction of such innovation. Though the Popes may want to rule out such a thing as a new fad rather than Core innovation and by virtue of this, the fad may die out soon. This is kind of ruling out the development of market for "customized services" that may be taking shape at the bottom of the pyramid, however not seen as commercially attractive by the "monied angels" since it has potential to disrupt current wealth creation process and possibly challenge the big wealth creators as adding little value to society due to denial of access or limitations of usage of their products/services/output for the larger masses due to a variety of reasons.
What is currently debated is service improvement in government by deploying IT or mass market transformation due to e-commerce. However the wider movement on the back of such piecemeal discussions about customers demand for customized services (especially from the governments) to cover each segment of society or greater buying options and price-points via e-commerce, improved education and information services on the back of internet based delivery models etc. is being lost in translation. The point is how long can this be ignored and let the change happen.