CONTENTS OF RBD
Although it would be difficulty to clearly define the boundaries of RBD as to what all should be considered under the RBD model the following are some of the contents of RBD that are crystal defined.
• All Fixed Deposits more than 6months
• Activation of Auto invest Quantum Optima 70% of the customers do not have Quantum Optima.
• Cheque pick-ups for amount to be deposited in Auto Invest Quantum Optima enabled accounts
• Leads across
-Retail Liability Group
-Small Enterprise Group
-NRI
• All accounts in new customer id, all accounts in same customer ids and recurring deposits opened.
• Insurance Products
-Mutual Funds
-Insurances
-Gold Coins
-Bureau de Change
• RBI bonds with non ICICI bank cheques.
Accountability: All employees of the retail banking are converted into lead generators, it is on their shoulders now to make sure that cross selling and up selling of products takes place they have to make a rapport with the clients and take them into confidence for buying newer and better products that come up, the employees have thus make sure that the customers are ell aware as to what new is coming up or what are the usp of the various products of the bank. The job of profiling the customer and understanding his need is now vested on the retail staff.
The retail staff is expected to
• To make at least 250 calls per month that is recorded in the software
• Convert at least 25 leads per month, which practically means 1 lead conversion per day.
Although it would be difficulty to clearly define the boundaries of RBD as to what all should be considered under the RBD model the following are some of the contents of RBD that are crystal defined.
• All Fixed Deposits more than 6months
• Activation of Auto invest Quantum Optima 70% of the customers do not have Quantum Optima.
• Cheque pick-ups for amount to be deposited in Auto Invest Quantum Optima enabled accounts
• Leads across
-Retail Liability Group
-Small Enterprise Group
-NRI
• All accounts in new customer id, all accounts in same customer ids and recurring deposits opened.
• Insurance Products
-Mutual Funds
-Insurances
-Gold Coins
-Bureau de Change
• RBI bonds with non ICICI bank cheques.
Accountability: All employees of the retail banking are converted into lead generators, it is on their shoulders now to make sure that cross selling and up selling of products takes place they have to make a rapport with the clients and take them into confidence for buying newer and better products that come up, the employees have thus make sure that the customers are ell aware as to what new is coming up or what are the usp of the various products of the bank. The job of profiling the customer and understanding his need is now vested on the retail staff.
The retail staff is expected to
• To make at least 250 calls per month that is recorded in the software
• Convert at least 25 leads per month, which practically means 1 lead conversion per day.