Content
An important sales adage is — CONTENT IS KING. “Content” is your website’s offering — the product, the graphics, the marketing material, banner ads, i.e., everything that makes up the pages of a website. Good content gives a website a high “stickiness” rating.
In other words, good content entices customers to stay within your website, and encourages them to return to your website time and time again.
Your website has taken the first step towards being a success when you follow the Internet’s golden rule — Provide Useful Content.
Independent of which e-commerce business model you adopt, the content must be presented in such a manner as to draw a visitor’s immediate interest and even more importantly, it must turn that visitor into a loyal customer.
Your content should include all the information necessary for a customer to make intelligent purchases in an easily accessible way.
By keeping the content of your website fresh and new, your customers will be more likely to “bookmark” your website, or at least a specific page within your website.
Curiosity is a powerful lure and customers will come back to your site repeatedly just to see what is new.
It’s the useful and up-to-date information that will keep your customers coming back time and again.
An important sales adage is — CONTENT IS KING. “Content” is your website’s offering — the product, the graphics, the marketing material, banner ads, i.e., everything that makes up the pages of a website. Good content gives a website a high “stickiness” rating.
In other words, good content entices customers to stay within your website, and encourages them to return to your website time and time again.
Your website has taken the first step towards being a success when you follow the Internet’s golden rule — Provide Useful Content.
Independent of which e-commerce business model you adopt, the content must be presented in such a manner as to draw a visitor’s immediate interest and even more importantly, it must turn that visitor into a loyal customer.
Your content should include all the information necessary for a customer to make intelligent purchases in an easily accessible way.
By keeping the content of your website fresh and new, your customers will be more likely to “bookmark” your website, or at least a specific page within your website.
Curiosity is a powerful lure and customers will come back to your site repeatedly just to see what is new.
It’s the useful and up-to-date information that will keep your customers coming back time and again.