Consumer response to Dissatisfaction

[sunandaC]

Consumer response to Dissatisfaction

When consumers are dissatisfied with a product or service, they may respond in one or more of the following ways:

Take no action.

Discontinue purchasing the product or using a service.

Complain to company.

Complain to consumer court or other bodies’ setup for the purpose by the industry / trade associations or consumer associations.


Engage in negative word of mouth communication to other
consumers

 

[jitendra05]

Consumer response to Dissatisfaction

When consumers are dissatisfied with a product or service, they may respond in one or more of the following ways:

Take no action.

Discontinue purchasing the product or using a service.

Complain to company.

Complain to consumer court or other bodies’ setup for the purpose by the industry / trade associations or consumer associations.


Engage in negative word of mouth communication to other
consumers

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