Description
designing ads on classical conditioning, product and their response to ads with example of a chewing gum ad.
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Bubble gum which can be swallowed Name of the product – Chew-Gum Target segment school going kids for initial launch which can be further extended to college goers too. Related with mischievous boy named
Chintu
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Poster ads are made to portray this nature of kids with catchy tag lines in both Hindi and English language
Available in Mischievous Mango, Shararti Strawberry and Choosy Cherry Flavors
Available in Mischievous Mango, Shararti Strawberry and Choosy Cherry Flavors
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Theme: Mother chasing Chintu and asking him for study for his Mid-Term exams, but he escaped somehow with Gulel made out of pencil and starts doing mischievous things when tag lines can be heard. Also stress would be given on the fact that this can be swallowed and hence not harmful for children.
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This is quite effective in terms of need as an individual factor. When any individual needs a washing machine or any product and he searches to gather any information about it on the internet, the google captures his data and then displays an paid advertisement on its affiliate websites which the individual visits.
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This is also quite effective ad which focuses on Individual's need for thirst. The Advertisement clearly sends out a message saying that this cold drink does not do any fancy or imaginary things but satisfies the basic need of thirst.
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This Ad portrays "interest" as an individula factor to sell their product. It gives a message to young children that by consuming boost they could become like their role models in cricket.
?
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Addresses the need for a safe and secure future and protection from any eventuality Ad is effective in conveying the intended message
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Addresses the individuals need for a well paying job in a good position. Has been very effective in conveying the message. Attained instant popularity for the website.
?
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Effectively sends across the message that they are meant for people interested in outdoor adventure activities. Addresses the need to provide safety and comfort in any terrain.
Thank You
Thank You!!
doc_245314571.ppt
designing ads on classical conditioning, product and their response to ads with example of a chewing gum ad.
?
?
?
?
Bubble gum which can be swallowed Name of the product – Chew-Gum Target segment school going kids for initial launch which can be further extended to college goers too. Related with mischievous boy named
Chintu
?
Poster ads are made to portray this nature of kids with catchy tag lines in both Hindi and English language
Available in Mischievous Mango, Shararti Strawberry and Choosy Cherry Flavors
Available in Mischievous Mango, Shararti Strawberry and Choosy Cherry Flavors
?
?
?
Theme: Mother chasing Chintu and asking him for study for his Mid-Term exams, but he escaped somehow with Gulel made out of pencil and starts doing mischievous things when tag lines can be heard. Also stress would be given on the fact that this can be swallowed and hence not harmful for children.
?
This is quite effective in terms of need as an individual factor. When any individual needs a washing machine or any product and he searches to gather any information about it on the internet, the google captures his data and then displays an paid advertisement on its affiliate websites which the individual visits.
?
This is also quite effective ad which focuses on Individual's need for thirst. The Advertisement clearly sends out a message saying that this cold drink does not do any fancy or imaginary things but satisfies the basic need of thirst.
?
This Ad portrays "interest" as an individula factor to sell their product. It gives a message to young children that by consuming boost they could become like their role models in cricket.
?
?
Addresses the need for a safe and secure future and protection from any eventuality Ad is effective in conveying the intended message
?
?
Addresses the individuals need for a well paying job in a good position. Has been very effective in conveying the message. Attained instant popularity for the website.
?
?
Effectively sends across the message that they are meant for people interested in outdoor adventure activities. Addresses the need to provide safety and comfort in any terrain.
Thank You
Thank You!!
doc_245314571.ppt