Description
It Describes the real estate questionnaire market research
CUSTOMER PERCEPTION
? What the consumer is looking at, when he sees a real estate advertisement? ? What factors drive him to "trust" the brand? ? What are the channels they use and the frequency? ( print Ad and Digital ) ? What comes to your ‘top of the mind’ when I talk about real estate print Ad? ---- recall ? Places you look for to search for property. ? What are they looking for in the website?
Attitudes towards the Ad: These questions measure how people felt about the ad they saw. Likeability Stimulation Relevance Newsworthiness Uniqueness Believability
INFORMATION: ? Have you purchased any flats recently? ? Where have you purchased? ? How do you feel about your investment ………. like are you satisfied with it
WITH ALIENS POINT OF VIEW: ? What are the factors that made them call aliens group? ? What is their perception and how do they think? ? Has their opinion of that brand changed over a period of time? Why?
? Reason that stop or postpone you from buying this flats.
? What do you feel about the print Ad when you see it every alternate day?
? Which mode of communication you believe in while buying flat? Friend/relative Brand ( GMR, L&T Co ) Colleagues Brand ambassador Advertisements Your own analysis of the market.
How did you learn about our products and services?
-
From the media___________ From a friend/relative______
Name: Age: Occupation:
doc_517254606.docx
It Describes the real estate questionnaire market research
CUSTOMER PERCEPTION
? What the consumer is looking at, when he sees a real estate advertisement? ? What factors drive him to "trust" the brand? ? What are the channels they use and the frequency? ( print Ad and Digital ) ? What comes to your ‘top of the mind’ when I talk about real estate print Ad? ---- recall ? Places you look for to search for property. ? What are they looking for in the website?
Attitudes towards the Ad: These questions measure how people felt about the ad they saw. Likeability Stimulation Relevance Newsworthiness Uniqueness Believability
INFORMATION: ? Have you purchased any flats recently? ? Where have you purchased? ? How do you feel about your investment ………. like are you satisfied with it
WITH ALIENS POINT OF VIEW: ? What are the factors that made them call aliens group? ? What is their perception and how do they think? ? Has their opinion of that brand changed over a period of time? Why?
? Reason that stop or postpone you from buying this flats.
? What do you feel about the print Ad when you see it every alternate day?
? Which mode of communication you believe in while buying flat? Friend/relative Brand ( GMR, L&T Co ) Colleagues Brand ambassador Advertisements Your own analysis of the market.
How did you learn about our products and services?
-
From the media___________ From a friend/relative______
Name: Age: Occupation:
doc_517254606.docx