Description
the mini project reports is about the buying perception of people of parle G biscuits in which the report gives the details regarding the why people like parle G.
INTRODUCTION
The parle products has been India’s largest manufacturers of biscuits and confectionary. For almost 80 year makers of the world’s largest selling biscuits Parle and a host of other very popular brands the parle name symbolizes quality nutrition and a great taste with a rich spanning, even the remotest villages in India. The company has definitely come a very long way since it’s inception. Many of the parle products biscuits and confectionaries are market leaders in their category and have won acclaim at the Monde selection since 1971. With a 40 % share of total biscuits market and 15 % share of total confectionaries market in India, parle has grown to become a multi million dollars company while to consumer’s it’s a beacon of trust and faith. Competitors look upon parle as n example of marketing brilliance . Parle-G or Parle glucose is a brand of biscuits manufactured by Parle Products Pvt Ltd. in India. As of 2011, it is Parthe largest selling brand of biscuits in the world according to Nielsen. The "Parle" in Parle-G, is derived from the name of the suburb Vile Parle (originally a village called Parle), where the first Parle production factory was based. The "G" in the name Parle-G originally stood for “Glucose”, though a later brand slogan also stated "G means Genius"
1
HISTORY OF PARLE
In 1929 a small company by the name of parle product emerged in British dominated India. The intend was to spread joy and cheer to children and adult alike all over the country with it’s sweet and candies. The company knew that it wouldn’t be an easy task but they decided to take an brave step. A small factory was setup in the suburbs of Mumbai to manufacture sweet and toffees. A decades later it was upgraded to manufacture biscuits as a well. Since then the parle name has grown in all direction and won international fame and has been sweetening people’s lives all over the India and abroad. A part from the factories in Mumbai and Bangalore Parle also have factories in Bahadurgarh in Haryana and Neemrana in Rajasthan which are the largest biscuit and confectionary manufacturing plants in the country, additionally Parle products also has 7 manufacturing units and 51 manufacturing unit on contract.
2
HISTORY OF BISCUIT
The history of biscuits can be traced back to a recipe created by the Roman chef Apicius, in which "a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper." The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were ideal food to store. As people started to explore the globe, biscuits became the ideal travelling food since they stayed fresh for long periods. The seafaring age, thus, witnessed the boom of biscuits when these were sealed in airtight containers to last for months at a time. Hard track biscuits (earliest version of the biscotti and present-day crackers) were part of the staple diet of English and American sailors for many centuries. In fact, the countries which led this seafaring charge, such as those in Western Europe, are the ones where biscuits are most popular even today. Biscotti is said to have been a favourite of Christopher Columbus who discovered America! Making good biscuits is quite an art, and history bears testimony to that. During the 17th and 18th Centuries in Europe, baking was a carefully controlled profession, managed through a series of 'guilds' or professional associations. To become a baker, one had to complete years of apprenticeship - working through the ranks of apprentice, journeyman, and finally master baker. Not only this, the a90mount and quality of biscuits baked were also carefully monitored. The English, Scottish and Dutch immigrants originally brought the first cookies to the United States and they were called teacakes. They were often flavoured with nothing more than the finest butter, sometimes with the addition of a few
3
drops of rose water. Cookies in America were also called by such names as "jumbles", "plunkets" and "cry babies". As technology improved during the Industrial Revolution in the 19th century, the price of sugar and flour dropped. Chemical leavening agents, such as baking soda, became available and a profusion of cookie recipes occurred. This led to the development of manufactured cookies. Interestingly, as time has passed and despite more varieties becoming available, the essential ingredients of biscuits haven't changed - like 'soft' wheat flour (which contains less protein than the flour used to bake bread) sugar, and fats, such as butter and oil. Today, though they are known by different names the world over, people agree on one thing - nothing beats the biscuit!
Some interesting facts on the origin of other forms of biscuits: The recipe for oval shaped cookies (that are also known as boudoir biscuits, sponge biscuits, sponge fingers, Naples biscuits and Savoy biscuits) has changed little in 900 years and dates back to the house of Savoy in the 11th century France. Peter the Great of Russia seems to have enjoyed an oval-shaped cookie called "lady fingers" when visiting Louis XV of France. The macaroon a small round cookie with crisp crust and a soft interior - seems to have originated in an Italian monastery in 1792 during the French Revolution. SPRING-uhr-lee, have been traditional Christmas cookies in Austria and Bavaria for centuries. They are made from a simple egg, flour and sugar dough and are usually rectangular in shape. These cookies are made with a leavening agent called ammonium carbonate and baking ammonia. The inspiration for fortune cookies dates back to the 12th and 13th Centuries, when Chinese soldiers slipped rice paper messages into moon cakes to help co-ordinate their defense against Mongolian invaders.
4
VISION
The main vision of Parle is to concentrate on consumers taste and preferences, the parle brands has grown from strength ever since it’s inception. For fulfilling its vision they do every batch of biscuits and confectionary and thoroughly checked by expert staff using modern equipment hence ensuring the same perfect quality across the nation and abroad.
MISSION
“HINDUSTAN KI TAAKET”
For over 65 years Parle has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid villages Parle has nourished, strengthen, and delighted million. Various people have various reason to consume it some consume it for the value it offers while others consume it for sheer taste. For some it is meal substitute and for others it is a tasty healthy nourishing snack. Patronized by millions for all the qualities it is much more than just a biscuit brand. Little wonder than why is it the largest selling biscuits on the world.
5
OBJECTIVE OF PROJECT
? To study the effect of Company name on the Perception of purchaser. ? To study the various activities which Parle uses to improve brand name.
6
RESEARCH METHODOLOGY FOR THE STUDY
There are accepted truths and theories in all fields of knowledge. The research is a systematic attempt to push back the bounds of comprehension and seek beyond the horizon of our knowledge, come truth or reality. Research methodology is a way of systematized investigation to gain new knowledge about the phenomenon of all problems. But in its wider sense methodology includes the philosophy and practice. In this research, I want to highlights the various activities which are carried out in Parle to change perception level of consumers. Title of the study The title of topic reflects the idea about the research on which the researcher wants to conduct research. Therefore the title should be related to the subject of research. In the present research, title of the research topic is “Consumer perception in purchasing Parle Product” The above title indicates that the topic of research is related to the consumer perception and their effect on the people of Parle .
THE NATURE / TYPE OF THE SUDY:
The nature of study is analytical design. The main purpose of analytic study is to use facts or information already available and analyze these to make a critical evaluation of the material so that hypothesis can be analyzed
SCOPE OF THE STUDY:
The scope of the study is restricted to the various activities carried out by the Parle Industry only to increase the perceptional level of consumers.
7
SAMPLING DESIGN:
A sample is a smaller representation of large members. The research has selected 20 respondents from consumers of Parle Industry as questioner, which include consumers from different sections of the Market.
THE TOOLS AND METHODS OF DATA COLLECTION:
Primary Data: ? Questionnaire method: - Primary data is collected by surveying the respondent personally. I have used both the Close & Open Ended Question where the researcher is free to answer in their own words too. ? Secondary sources – I had collected my secondary data from websites & Prospectus. Data Interpretation Data interpretation is that in which we analysis the whole collected data & tries to give it in simple words to be understandable.
8
DATA ANALYSIS
Q1). Which type of Biscuits do you prefer to eat?
Purpose? Main purpose behind this question is to know the most preferred brand in the current market situation. Brand Britannia Parle Sun feast Responses 19 41 11 9 8 3 9 Cadbury Priyagold McVities Other’s
CHART 1
Sales
McVities Other's 3% 3% Priyagold 8% Britannia 20%
Cadbury 10%
Sunfeast 12% Parle 44%
Findings: - From the above chart it has been analyzed that majority of the consumers (i.e.) 41 of them prefer Parle as a brand to be used. Which is followed by Parle & sun feast by 19 & 11 responses where as others gets 9 which includes mainly unbranded products (Rs 2).
9
Q2). Which type of Biscuits do you currently use?
Purpose? the purpose behind asking this question is to know the consumer preference regarding the type of Biscuits he prefers to eat and to know the changing trends to their Consumer Perception. Glucose Biscuits 72 Cream Biscuits 22 Sweet & Salty Biscuits 6
CHART 2
Series 1
Glucose Biscuits Cream Biscuits Sweet & Salty Biscuits
Sweet & Salty Biscuits
6
Cream Biscuits
22
Glucose Biscuits
72
Findings: - From the above chart it is visualized that majority of the consumer prefers and uses Glucose Biscuits. Almost 75% of the respondent says that they use Glucose Biscuits. And the next best usage is of Cream Biscuits by 22%, Sweet & Salty Biscuits are least preferred by the consumers in the modern or present market condition.
10
Q3). What you like in Parle Biscuit?
Purpose? the purpose behind asking this question is to know the consumer preference regarding the Parle- G. Price 15 Quality 65 Taste 20
CHART 3
70 60 50 40 30 20 10 0 Price Quality Price Quality Taste Taste 15 20 65
Findings: - From the above chart it is visualized that majority of the consumer prefers and uses Biscuits because of Quality. Almost 65% of the respondent says that they use Biscuits because of Good Quality. And the next best usage is of Biscuits for Taste 20%, and due to Price Biscuits are least preferred by the consumers in the modern or present market condition.
11
Q4). Does Advertising influence you in purchasing?
PURPOSE? The Purpose of asking this question is to know that influence the buying decision of majority of the consumers. Yes 77 No 23
CHART 4
No, 23
Yes, 77
Findings:-From the above chart it has been analyzed that the most of consumer influencing by Advertising which is77%, and few of consumer not influenced by Advertising.
12
Q5). How often do your use Parle Product?
PURPOSE? is to find out how often people use Parle product.
Never 02
Occasionally 25
Frequently 73
CHART 5
80 70 60 50 40 30 20 10 0 Never Never Occasionally Occasionally Frequently Frequently 9 25 73
Findings: - From the above chart it has been analyzed that the most of consumer use the product frequently. And some of people use occasionally, and very few of consumer Never used to Parle Product.
13
Q6). How are the prices of Parle Product?
Purpose? the purpose of asking this question to know what is the view of consumer to Parle product price.
Cheap 07
Affordable 55
Expensive 27
Very Expensive 11
CHART 6
Price of Product
7% 27%
11% Cheap Affordable 55% Expensive Very Expensive
Findings: - From the above diagram it has been analyzed that majority of the respondents (i.e.) 55% out of 100 who said the price is Affordable. 27% of consumer said that the price of product is Expensive, and 11% of consumer said that the price is Very expensive and reaming 11% of consumer said that the price of product is cheap.
14
Q7) Are Parle Product readily available?
Purpose? the purpose of asking this question to know consumer can get Parle product easily or not. Yes 87 No 13
CHART 7
Availablity of Product
No 13%
Yes 87%
Findings: - From the above chart it has been analyzed that the Parle product is easily available in market and in too few of places it hard to get Parle product ex. In Rural area
15
Q8). What is rating of product?
Purpose? the purpose of asking this question to know rating of Parle Product through the consumer point of view
Excellent 30
Good 47
Average 19
Poor 04
CHART 8
Product Rating
Excellent Good Average Poor Excellent Good Average Poor
Findings: - From the above chart it has been analyzed that the Rating of Parle product through the consumer view is mostly Good and Excellent, and few of Average and Poor.
16
FINDINGS OF THE STUDY
? In my opinion, the current market position which Parle Company has is satisfactory to customer needs. ? As it can be clearly seen that 87% of Parle company has expanded its products and services from Food, Qualitative like need of everyday food. I.e. production and distribution. ? In providing a wide range of products and services with high quality, Parle has by far influenced 77% of the customer’s perception favorably towards its products. ? Almost 65% of the respondent says that they use Biscuits because of Good Quality. And the next best usage is of Biscuits for Taste 20%, and due to Price Biscuits are least preferred by the consumers in the modern or present market condition. ? But the overall products offered by Parle to 88% of Consumers opinion will still be of best quality. ? The most of consumer influencing by Advertising which is 77%, and few of consumer not influenced by Advertising. ? In my opinion, 78 % of consumer said that Parle has to create also some of low end products with low prices which can be affordable to low income users. ? The respondents (i.e.) 55% out of 100 who said the price is Affordable. 27% of consumer said that the price of product is Expensive, and 11% of consumer said that the price is Very expensive and reaming 11% of consumer said that the price of product is cheap.
17
SUGGESTIONS AND RECOMENDATIONS
As Parle is the best company all over the world but there is some recommendations and suggestions. 1. The prices of some Parle biscuits i.e. Crispy, Creamy and Sweet Biscuits. 2. are little bit higher so they should low their prices to increase their customers. 3. About 70 % people use their products why the rest don’t use them they should conduct survey and concentrate on those facts why they are not using their products. 4. They should also improve their advertising. Their advertising doesn’t pay long-term effect in the mind of customers. 5. About 17% people are not satisfied from the taste of Parle so Parle has to improve its taste. 6. Due to a great demand of Parle Milk pack now days there is a shortage of Parle milk in shops sometimes they have to consider this aspect too.
18
CONCLUSIONS
1. Parle Brand enjoys market leadership position and it is also prefer by the majority of the consumer for Product among different brands OF Biscuit products available in the market. 2. In different types of Biscuits the Parle is preferred by most of consumer’s and they have ranked as No 1 among different Types of Product. 3. Parle is preferred by the consumer among different type of biscuits. 4. Majority of the Consumer prefer Parle, they like Crispy, Creamy and Sweet Biscuits. 5. Most of the consumers Buying Decision is not only influenced by any specific single characteristics but it is influenced by either the combination of more than 1. Thus majority buying decision is influenced by Performance of Everyday Product in Total, Of course in different consumer segments there are different characteristic impacting buying Decision.
19
BIBLIOGRAPHY
? Company's Draft Prospectus. ? Business Research --- By Nielsen. ? Www. Parle .com ? http://en.wikipedia.org/Parle biscuits
20
ANNEXURE
Q1) Which brand of Biscuit do you prefer to Eat? a) Parle d) Cadbury b) Parle e) Priyagold c) Sun feast f) McVities
Others ______________________________ Q2). Which type of Biscuits do you currently use?
a) Glucose Biscuits c) Sweet & Salty Biscuits
b) Cream Biscuits
Q3). What you like in Parle Biscuit? a) Price c) Taste Q4). Does Advertising influence you in purchasing? a) Yes b) No b) Quality
Q5). How often do you use Parle Product? a) Never b) Occasionally c) Frequently
Q6). Are Parle Product readily available?
21
a) Yes Q7). What is rating of product? a) Yes
b) No
b) No
Q8). What is your expectation from the Parle ?
Ans ______________________________ Q9). Any complaint about the Parle Product?
Ans ______________________________
Q10). Any Suggestation to improve the Parle Product?
Ans ______________________________
22
doc_831609022.docx
the mini project reports is about the buying perception of people of parle G biscuits in which the report gives the details regarding the why people like parle G.
INTRODUCTION
The parle products has been India’s largest manufacturers of biscuits and confectionary. For almost 80 year makers of the world’s largest selling biscuits Parle and a host of other very popular brands the parle name symbolizes quality nutrition and a great taste with a rich spanning, even the remotest villages in India. The company has definitely come a very long way since it’s inception. Many of the parle products biscuits and confectionaries are market leaders in their category and have won acclaim at the Monde selection since 1971. With a 40 % share of total biscuits market and 15 % share of total confectionaries market in India, parle has grown to become a multi million dollars company while to consumer’s it’s a beacon of trust and faith. Competitors look upon parle as n example of marketing brilliance . Parle-G or Parle glucose is a brand of biscuits manufactured by Parle Products Pvt Ltd. in India. As of 2011, it is Parthe largest selling brand of biscuits in the world according to Nielsen. The "Parle" in Parle-G, is derived from the name of the suburb Vile Parle (originally a village called Parle), where the first Parle production factory was based. The "G" in the name Parle-G originally stood for “Glucose”, though a later brand slogan also stated "G means Genius"
1
HISTORY OF PARLE
In 1929 a small company by the name of parle product emerged in British dominated India. The intend was to spread joy and cheer to children and adult alike all over the country with it’s sweet and candies. The company knew that it wouldn’t be an easy task but they decided to take an brave step. A small factory was setup in the suburbs of Mumbai to manufacture sweet and toffees. A decades later it was upgraded to manufacture biscuits as a well. Since then the parle name has grown in all direction and won international fame and has been sweetening people’s lives all over the India and abroad. A part from the factories in Mumbai and Bangalore Parle also have factories in Bahadurgarh in Haryana and Neemrana in Rajasthan which are the largest biscuit and confectionary manufacturing plants in the country, additionally Parle products also has 7 manufacturing units and 51 manufacturing unit on contract.
2
HISTORY OF BISCUIT
The history of biscuits can be traced back to a recipe created by the Roman chef Apicius, in which "a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper." The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were ideal food to store. As people started to explore the globe, biscuits became the ideal travelling food since they stayed fresh for long periods. The seafaring age, thus, witnessed the boom of biscuits when these were sealed in airtight containers to last for months at a time. Hard track biscuits (earliest version of the biscotti and present-day crackers) were part of the staple diet of English and American sailors for many centuries. In fact, the countries which led this seafaring charge, such as those in Western Europe, are the ones where biscuits are most popular even today. Biscotti is said to have been a favourite of Christopher Columbus who discovered America! Making good biscuits is quite an art, and history bears testimony to that. During the 17th and 18th Centuries in Europe, baking was a carefully controlled profession, managed through a series of 'guilds' or professional associations. To become a baker, one had to complete years of apprenticeship - working through the ranks of apprentice, journeyman, and finally master baker. Not only this, the a90mount and quality of biscuits baked were also carefully monitored. The English, Scottish and Dutch immigrants originally brought the first cookies to the United States and they were called teacakes. They were often flavoured with nothing more than the finest butter, sometimes with the addition of a few
3
drops of rose water. Cookies in America were also called by such names as "jumbles", "plunkets" and "cry babies". As technology improved during the Industrial Revolution in the 19th century, the price of sugar and flour dropped. Chemical leavening agents, such as baking soda, became available and a profusion of cookie recipes occurred. This led to the development of manufactured cookies. Interestingly, as time has passed and despite more varieties becoming available, the essential ingredients of biscuits haven't changed - like 'soft' wheat flour (which contains less protein than the flour used to bake bread) sugar, and fats, such as butter and oil. Today, though they are known by different names the world over, people agree on one thing - nothing beats the biscuit!
Some interesting facts on the origin of other forms of biscuits: The recipe for oval shaped cookies (that are also known as boudoir biscuits, sponge biscuits, sponge fingers, Naples biscuits and Savoy biscuits) has changed little in 900 years and dates back to the house of Savoy in the 11th century France. Peter the Great of Russia seems to have enjoyed an oval-shaped cookie called "lady fingers" when visiting Louis XV of France. The macaroon a small round cookie with crisp crust and a soft interior - seems to have originated in an Italian monastery in 1792 during the French Revolution. SPRING-uhr-lee, have been traditional Christmas cookies in Austria and Bavaria for centuries. They are made from a simple egg, flour and sugar dough and are usually rectangular in shape. These cookies are made with a leavening agent called ammonium carbonate and baking ammonia. The inspiration for fortune cookies dates back to the 12th and 13th Centuries, when Chinese soldiers slipped rice paper messages into moon cakes to help co-ordinate their defense against Mongolian invaders.
4
VISION
The main vision of Parle is to concentrate on consumers taste and preferences, the parle brands has grown from strength ever since it’s inception. For fulfilling its vision they do every batch of biscuits and confectionary and thoroughly checked by expert staff using modern equipment hence ensuring the same perfect quality across the nation and abroad.
MISSION
“HINDUSTAN KI TAAKET”
For over 65 years Parle has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid villages Parle has nourished, strengthen, and delighted million. Various people have various reason to consume it some consume it for the value it offers while others consume it for sheer taste. For some it is meal substitute and for others it is a tasty healthy nourishing snack. Patronized by millions for all the qualities it is much more than just a biscuit brand. Little wonder than why is it the largest selling biscuits on the world.
5
OBJECTIVE OF PROJECT
? To study the effect of Company name on the Perception of purchaser. ? To study the various activities which Parle uses to improve brand name.
6
RESEARCH METHODOLOGY FOR THE STUDY
There are accepted truths and theories in all fields of knowledge. The research is a systematic attempt to push back the bounds of comprehension and seek beyond the horizon of our knowledge, come truth or reality. Research methodology is a way of systematized investigation to gain new knowledge about the phenomenon of all problems. But in its wider sense methodology includes the philosophy and practice. In this research, I want to highlights the various activities which are carried out in Parle to change perception level of consumers. Title of the study The title of topic reflects the idea about the research on which the researcher wants to conduct research. Therefore the title should be related to the subject of research. In the present research, title of the research topic is “Consumer perception in purchasing Parle Product” The above title indicates that the topic of research is related to the consumer perception and their effect on the people of Parle .
THE NATURE / TYPE OF THE SUDY:
The nature of study is analytical design. The main purpose of analytic study is to use facts or information already available and analyze these to make a critical evaluation of the material so that hypothesis can be analyzed
SCOPE OF THE STUDY:
The scope of the study is restricted to the various activities carried out by the Parle Industry only to increase the perceptional level of consumers.
7
SAMPLING DESIGN:
A sample is a smaller representation of large members. The research has selected 20 respondents from consumers of Parle Industry as questioner, which include consumers from different sections of the Market.
THE TOOLS AND METHODS OF DATA COLLECTION:
Primary Data: ? Questionnaire method: - Primary data is collected by surveying the respondent personally. I have used both the Close & Open Ended Question where the researcher is free to answer in their own words too. ? Secondary sources – I had collected my secondary data from websites & Prospectus. Data Interpretation Data interpretation is that in which we analysis the whole collected data & tries to give it in simple words to be understandable.
8
DATA ANALYSIS
Q1). Which type of Biscuits do you prefer to eat?
Purpose? Main purpose behind this question is to know the most preferred brand in the current market situation. Brand Britannia Parle Sun feast Responses 19 41 11 9 8 3 9 Cadbury Priyagold McVities Other’s
CHART 1
Sales
McVities Other's 3% 3% Priyagold 8% Britannia 20%
Cadbury 10%
Sunfeast 12% Parle 44%
Findings: - From the above chart it has been analyzed that majority of the consumers (i.e.) 41 of them prefer Parle as a brand to be used. Which is followed by Parle & sun feast by 19 & 11 responses where as others gets 9 which includes mainly unbranded products (Rs 2).
9
Q2). Which type of Biscuits do you currently use?
Purpose? the purpose behind asking this question is to know the consumer preference regarding the type of Biscuits he prefers to eat and to know the changing trends to their Consumer Perception. Glucose Biscuits 72 Cream Biscuits 22 Sweet & Salty Biscuits 6
CHART 2
Series 1
Glucose Biscuits Cream Biscuits Sweet & Salty Biscuits
Sweet & Salty Biscuits
6
Cream Biscuits
22
Glucose Biscuits
72
Findings: - From the above chart it is visualized that majority of the consumer prefers and uses Glucose Biscuits. Almost 75% of the respondent says that they use Glucose Biscuits. And the next best usage is of Cream Biscuits by 22%, Sweet & Salty Biscuits are least preferred by the consumers in the modern or present market condition.
10
Q3). What you like in Parle Biscuit?
Purpose? the purpose behind asking this question is to know the consumer preference regarding the Parle- G. Price 15 Quality 65 Taste 20
CHART 3
70 60 50 40 30 20 10 0 Price Quality Price Quality Taste Taste 15 20 65
Findings: - From the above chart it is visualized that majority of the consumer prefers and uses Biscuits because of Quality. Almost 65% of the respondent says that they use Biscuits because of Good Quality. And the next best usage is of Biscuits for Taste 20%, and due to Price Biscuits are least preferred by the consumers in the modern or present market condition.
11
Q4). Does Advertising influence you in purchasing?
PURPOSE? The Purpose of asking this question is to know that influence the buying decision of majority of the consumers. Yes 77 No 23
CHART 4
No, 23
Yes, 77
Findings:-From the above chart it has been analyzed that the most of consumer influencing by Advertising which is77%, and few of consumer not influenced by Advertising.
12
Q5). How often do your use Parle Product?
PURPOSE? is to find out how often people use Parle product.
Never 02
Occasionally 25
Frequently 73
CHART 5
80 70 60 50 40 30 20 10 0 Never Never Occasionally Occasionally Frequently Frequently 9 25 73
Findings: - From the above chart it has been analyzed that the most of consumer use the product frequently. And some of people use occasionally, and very few of consumer Never used to Parle Product.
13
Q6). How are the prices of Parle Product?
Purpose? the purpose of asking this question to know what is the view of consumer to Parle product price.
Cheap 07
Affordable 55
Expensive 27
Very Expensive 11
CHART 6
Price of Product
7% 27%
11% Cheap Affordable 55% Expensive Very Expensive
Findings: - From the above diagram it has been analyzed that majority of the respondents (i.e.) 55% out of 100 who said the price is Affordable. 27% of consumer said that the price of product is Expensive, and 11% of consumer said that the price is Very expensive and reaming 11% of consumer said that the price of product is cheap.
14
Q7) Are Parle Product readily available?
Purpose? the purpose of asking this question to know consumer can get Parle product easily or not. Yes 87 No 13
CHART 7
Availablity of Product
No 13%
Yes 87%
Findings: - From the above chart it has been analyzed that the Parle product is easily available in market and in too few of places it hard to get Parle product ex. In Rural area
15
Q8). What is rating of product?
Purpose? the purpose of asking this question to know rating of Parle Product through the consumer point of view
Excellent 30
Good 47
Average 19
Poor 04
CHART 8
Product Rating
Excellent Good Average Poor Excellent Good Average Poor
Findings: - From the above chart it has been analyzed that the Rating of Parle product through the consumer view is mostly Good and Excellent, and few of Average and Poor.
16
FINDINGS OF THE STUDY
? In my opinion, the current market position which Parle Company has is satisfactory to customer needs. ? As it can be clearly seen that 87% of Parle company has expanded its products and services from Food, Qualitative like need of everyday food. I.e. production and distribution. ? In providing a wide range of products and services with high quality, Parle has by far influenced 77% of the customer’s perception favorably towards its products. ? Almost 65% of the respondent says that they use Biscuits because of Good Quality. And the next best usage is of Biscuits for Taste 20%, and due to Price Biscuits are least preferred by the consumers in the modern or present market condition. ? But the overall products offered by Parle to 88% of Consumers opinion will still be of best quality. ? The most of consumer influencing by Advertising which is 77%, and few of consumer not influenced by Advertising. ? In my opinion, 78 % of consumer said that Parle has to create also some of low end products with low prices which can be affordable to low income users. ? The respondents (i.e.) 55% out of 100 who said the price is Affordable. 27% of consumer said that the price of product is Expensive, and 11% of consumer said that the price is Very expensive and reaming 11% of consumer said that the price of product is cheap.
17
SUGGESTIONS AND RECOMENDATIONS
As Parle is the best company all over the world but there is some recommendations and suggestions. 1. The prices of some Parle biscuits i.e. Crispy, Creamy and Sweet Biscuits. 2. are little bit higher so they should low their prices to increase their customers. 3. About 70 % people use their products why the rest don’t use them they should conduct survey and concentrate on those facts why they are not using their products. 4. They should also improve their advertising. Their advertising doesn’t pay long-term effect in the mind of customers. 5. About 17% people are not satisfied from the taste of Parle so Parle has to improve its taste. 6. Due to a great demand of Parle Milk pack now days there is a shortage of Parle milk in shops sometimes they have to consider this aspect too.
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CONCLUSIONS
1. Parle Brand enjoys market leadership position and it is also prefer by the majority of the consumer for Product among different brands OF Biscuit products available in the market. 2. In different types of Biscuits the Parle is preferred by most of consumer’s and they have ranked as No 1 among different Types of Product. 3. Parle is preferred by the consumer among different type of biscuits. 4. Majority of the Consumer prefer Parle, they like Crispy, Creamy and Sweet Biscuits. 5. Most of the consumers Buying Decision is not only influenced by any specific single characteristics but it is influenced by either the combination of more than 1. Thus majority buying decision is influenced by Performance of Everyday Product in Total, Of course in different consumer segments there are different characteristic impacting buying Decision.
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BIBLIOGRAPHY
? Company's Draft Prospectus. ? Business Research --- By Nielsen. ? Www. Parle .com ? http://en.wikipedia.org/Parle biscuits
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ANNEXURE
Q1) Which brand of Biscuit do you prefer to Eat? a) Parle d) Cadbury b) Parle e) Priyagold c) Sun feast f) McVities
Others ______________________________ Q2). Which type of Biscuits do you currently use?
a) Glucose Biscuits c) Sweet & Salty Biscuits
b) Cream Biscuits
Q3). What you like in Parle Biscuit? a) Price c) Taste Q4). Does Advertising influence you in purchasing? a) Yes b) No b) Quality
Q5). How often do you use Parle Product? a) Never b) Occasionally c) Frequently
Q6). Are Parle Product readily available?
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a) Yes Q7). What is rating of product? a) Yes
b) No
b) No
Q8). What is your expectation from the Parle ?
Ans ______________________________ Q9). Any complaint about the Parle Product?
Ans ______________________________
Q10). Any Suggestation to improve the Parle Product?
Ans ______________________________
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doc_831609022.docx