Presented By: Ashish Zutshi MBAMBA-M&S Amity Business School
Lenovo the biggest IT corporation in China was established in 1984.
Initial Name: - Legend Group Limited. The name was later changed to Lenovo in 2003. Lenovo is the world's second largest PC maker and markets the ThinkPad line of notebook PCs and ThinkCentre line of desktops.
Lenovo's
principal
operations
are
currently
located
in
Morrisville, North Carolina, Beijing, China and Singapore.
ThinkPad: - The ThinkPad line of laptop computers was originally sold by IBM and are known for their boxy black design.
ThinkPads are popular with businesses, schools And individual users. The ThinkPad have also been used in space , and is the only Laptop certified for use on the International Space Station.
Ideapad: - The IdeaPad line of consumer-oriented laptop was released in January 2008.
The Ideapad is entirely the result of Lenovo¶s Own research and development. This range of Laptops were launched basically For consumer-focused look rather than businessOriented ThinkPads.
4
`
Some other products of Lenovo
x ThinkCentre x IdeaCentre x LePad x Lephone x LeTV x Lenovo Cloud
5
Innovative Products / Broader Portfolio Continued IBM Sales Coverage World Class Service and Support
IBM Financing Global Business Partner Network
Ease of Doing Business
? Premium Global PC Brand
± Most recognized technology brand globally
? #1 IT Brand in China
± Most recognized technology brand in China
? Enterprise / Mid-Market Expertise
± Leader in business productivity and lowest total cost of ownership
? Consumer / Small Business Expertise
± Differentiated consumer/small business and extensive retail network
? Notebook Leader
± Leading technology enhanced notebook product offering
? Efficient Operational Platform
± Low cost infrastructure and manufacturing scale
? Global Sales, Financing, Fulfillment and Service Network
± Global sales network with financing, fulfillment and service support
Synergy in Values
Dedication to every client¶s success Innovation that matters ± for our company and for the world Trust and personal responsibility in all relationships Serving customers Innovative and ³can do´ spirit Accuracy and truth-seeking Trustworthiness and integrity
Customers Innovation Integrity
? The new Lenovo will offer an exciting opportunity to participate in a new and expanding business venture. ? The new Lenovo will offer an attractive employment package ? Lenovo and IBM are committed to make this a smooth transition that minimizes personal disruptions and loss of work productivity
The new Lenovo will provide:
? Attractive Employment Package ± Competitive compensation ± Continuity of benefits ? Smooth Employee Transition ? Career Growth opportunities as we expand our markets ? Recognition of innovation, performance and leadership ? A chance to run our own show!
`
Lenovo is losing current ThinkPad series customers to HP, Toshiba and other notebook vendors because of customer perception . A recent survey concluded that customers don't feel comfortable purchasing from a Chinese PC manufacturer now that the ThinkPad brand isn't supported by IBM anymore. "Despite the overall poor performance, Lenovo has still not gained the mindshare or the respect that the ThinkPads command.
`
`
?Lenovo's latest advertisement campaign with the tag line: 'For those who do' is aimed at the aspirational youth, the club that determines the fate of most tech brands.
14
doc_426413079.ppt
Lenovo the biggest IT corporation in China was established in 1984.
Initial Name: - Legend Group Limited. The name was later changed to Lenovo in 2003. Lenovo is the world's second largest PC maker and markets the ThinkPad line of notebook PCs and ThinkCentre line of desktops.
Lenovo's
principal
operations
are
currently
located
in
Morrisville, North Carolina, Beijing, China and Singapore.
ThinkPad: - The ThinkPad line of laptop computers was originally sold by IBM and are known for their boxy black design.
ThinkPads are popular with businesses, schools And individual users. The ThinkPad have also been used in space , and is the only Laptop certified for use on the International Space Station.
Ideapad: - The IdeaPad line of consumer-oriented laptop was released in January 2008.
The Ideapad is entirely the result of Lenovo¶s Own research and development. This range of Laptops were launched basically For consumer-focused look rather than businessOriented ThinkPads.
4
`
Some other products of Lenovo
x ThinkCentre x IdeaCentre x LePad x Lephone x LeTV x Lenovo Cloud
5
Innovative Products / Broader Portfolio Continued IBM Sales Coverage World Class Service and Support
IBM Financing Global Business Partner Network
Ease of Doing Business
? Premium Global PC Brand
± Most recognized technology brand globally
? #1 IT Brand in China
± Most recognized technology brand in China
? Enterprise / Mid-Market Expertise
± Leader in business productivity and lowest total cost of ownership
? Consumer / Small Business Expertise
± Differentiated consumer/small business and extensive retail network
? Notebook Leader
± Leading technology enhanced notebook product offering
? Efficient Operational Platform
± Low cost infrastructure and manufacturing scale
? Global Sales, Financing, Fulfillment and Service Network
± Global sales network with financing, fulfillment and service support
Synergy in Values
Dedication to every client¶s success Innovation that matters ± for our company and for the world Trust and personal responsibility in all relationships Serving customers Innovative and ³can do´ spirit Accuracy and truth-seeking Trustworthiness and integrity
Customers Innovation Integrity
? The new Lenovo will offer an exciting opportunity to participate in a new and expanding business venture. ? The new Lenovo will offer an attractive employment package ? Lenovo and IBM are committed to make this a smooth transition that minimizes personal disruptions and loss of work productivity
The new Lenovo will provide:
? Attractive Employment Package ± Competitive compensation ± Continuity of benefits ? Smooth Employee Transition ? Career Growth opportunities as we expand our markets ? Recognition of innovation, performance and leadership ? A chance to run our own show!
`
Lenovo is losing current ThinkPad series customers to HP, Toshiba and other notebook vendors because of customer perception . A recent survey concluded that customers don't feel comfortable purchasing from a Chinese PC manufacturer now that the ThinkPad brand isn't supported by IBM anymore. "Despite the overall poor performance, Lenovo has still not gained the mindshare or the respect that the ThinkPads command.
`
`
?Lenovo's latest advertisement campaign with the tag line: 'For those who do' is aimed at the aspirational youth, the club that determines the fate of most tech brands.
14
doc_426413079.ppt