Description
CONSUMER PERCEPTION ABOUT HERO HONDA VS OTHER COMPANY
CONSUMER PERCEPTION ABOUT HEROHONDA VIS-À-VIS OTHER BIKES
Presented by:Jubin Shah
Content
? Introduction to history ? Objective of the study ? Introduction Of company
? Key policies and awards
? Comparison with other company ? Finding & analysis ? Graphs ? SWOT Analysis
Contd…
? Suggestion ? Conclusion ? Bibliography
History of the first motorcycles
? 19th-century dream ? The "safety" bicycle-bicycles with front and rear
wheels of the same size, and with a pedal crank mechanism ? The first commercial design was a three-wheeler built by Edward Butler in Great Britain in 1884. ? The first motorcycle in 1885 is Gottlieb Daimler (who later teamed up with Karl Benz to form the DaimlerBenz Corporation).
Contd…
? First steam propulsion motor-cycle was invented in
the eastern U.S in 1967 with two cylinder ? The first successful two-wheeler, though, was the Hildebran & Wolfmueller, patented in Munich in 1894
Objective
? Nowadays vehicles have become the most valuable ?
?
?
?
for any person. The generations of today's want bikes and car Comfortable to them for reaching office, collage, etc Hero Honda has very good name in producing and selling bikes Hero Honda has a good image in the eyes of public
Introduction of hero honda
? Joint venture between India's Hero Group and ?
?
?
?
?
Japan’s Honda Motor Company Most successful joint ventures worldwide Introduced new generation motorcycles possible to drive a vehicle without polluting the roads. Over 20 million Hero Honda two wheelers tread on Indian roads today Every 30 seconds, someone in India buys Hero Honda's bikes
Contd…
? Three globally benchmarked manufacturing facilities
- Dharuhera and Gurgaon in Haryana and Haridwar at Uttrakhand ? Capable of producing out 4.4 million units per year ? 3000 customer touch points ? CRM initiative - Hero Honda Passport Program, one of the largest programs of this kind in the world
Hrithik Roshan
Priyanka chopra
Awards
? National safety awards for the year 2001 ? National productivity awards for the year 2001 ? Best slogan awards for the year 2002
? ICSI national awards for the year 2004
? ICWAI national awards for the year 2005 ? Corporate social responsibility awards for the year
2006 ? Bike indian awards for the year 2007
Contd…
? TNS voice of the customer awards for the year 2008 ? NDTV bike indian awards for the year 2008
Bajaj Auto Limited
? India's largest manufacturer of scooters and
motorcycles ? The lowest-cost scooter maker in the world
Founder History of Bajaj Groups
Founder Chairmen
Year of Establishment Industry Business Groups
Jamnalal Bajaj
1926 Two - Three Wheelers The Bajaj Groups
Contd…
? Rahul Bajaj ? Madhur Bajaj ? Rajiv Bajaj
? Sanjiv Bajaj
Chairman Vice Chairman Managing Director Executive Director
? Vijender Kumar the bronze medal at the Beijing
Olympics, was today named as the brand ambassador of Bajaj Auto ? Different Bikes
Awards
1. 2. 3. 4.
5.
6.
Most Exciting Bike of the Year 2001 for Bajaj Eliminator Most Exciting Bike of the Year 2002 for Bajaj Pulsar Total Customer Satisfaction 2003 for Bajaj Pulsar Bike Maker of the Year 2004 for ICICI Bank Bike of the Year 2004 for Bajaj Pulsar DTS & Wind 125 Bike of the Year 2005 for Bajaj Discover DTS
Hero Honda dethrones Bajaj as 2wheeler king
? Largest two-wheeler company in the country. ? However at the end, its two-wheeler sales fell some
30,000 units short of Bajaj. ? Hero Honda had sold 1.02 million motorcycles during the year ? A 26:26 joint venture between Honda of Japan and the Munjal ? Splendor continues to be the best-selling model in the Hero Honda
Contd…
? Bajaj Auto, on the other hand, is the market leader in
scooters with brands like Chetak and Legend. ? For motorcycles, it has a technical tie up with Kawasaki of Japan. ? Its motorcycle portfolio comprises of Boxer, Acer, Caliber, Pulsar and Eliminator
Research
? According to Philip Kotlar, “Research is the
systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.” Following are the steps of research process. 1. Formulation of research problem 2. Choice of research design 3. Determining sources of data 4. Designing data collection forms
5.Determining sampling size [100] 6. Organizing and conducting the field survey 7. Processing and analyzing the collected data 8. Preparing the research report 9. Conclusion
1. To know brand awareness of hero honda motorcycles
2. To know future purchaser of hero honda motorcycles
3. To know which model of hero honda bikes, he/she wants to purchase
4. To know the media by the which consumer comes to know about bikes
5. To aware about the time which customers uses to purchase bikes
6. To know that who affects the most while taking the purchase decision
7. To aware about the effect of promotional scheme on consumer
8. To aware about the purchasing criteria for purchasing hero honda bikes
9. To aware purchase pattern of consumer of hero honda bikes
10. To know the location From which consumer purchase hero honda bikes in Surat
11. Comparison of different Companies’ selling
2500000 2000000 1500000 1000000 500000 0
Hero Honda Bajaj Yamaha Suzuki
12.Comparison of Different Bikes in different company
Company / Different facilities
Bajaj Pulsur 150
Hero Honda Splendor
Yahama Crux
Tvs Victor
Tank capacity
18 liters
12.8 liters
11 liters
15.5 liters
Gear box
5 speed
4 speed
4 speed
4 speed
Colors
Black, Sliver
Black, Red, Sliver
Black, Maroon
Blue
Max power
12 Bhp
7.5 Bhp
7.6 Bhp
7.16 Bhp
Cubic capacity
143.9 cc
97.2 cc
105.6 cc
124.8 cc
Max speed
105 Kmph
90 Kmph
110 Kmph
85 Kmph
Different company’s bikes with different facilities
Tank capacity Liter 20 15 10 5 0 18 12.8 11 15.5
bike name
Gear box In Speed Tvs Victor Yahama Crux Hero Honda Splendor Bajaj Pulsur 150 0 1 2 3 Speed 4 5 4 4 4 5 6
Liter
Bajaj Pulsur 150
Hero Honda Splendor
Yahama Crux
Tvs Victor
Bikes
Max pow er In Bhp 15
Bhp
Cubic capacity In CC Tvs Victor Yahama Crux Hero Honda Splendor Bajaj Pulsur 150 0 50 100 CC 124.8 105.6 97.2 143.9 150 200
12 7.5 7.6 7.16
Bikes Name
10 5 0 Bajaj Pulsur 150
Hero Honda Splendor
Yahama Crux
Tvs Victor
Bikes nam e
SWOT Analysis
Strength of hero honda
?
Strength of Bajaj auto
Recognized and established brand name ? Awarded as largest two wheeler and Three Wheeler producers in India. ? Suitable for all the class people in terms of Finance as compare to other two wheeler industries in India
?
?
?
Ability to understand customer’s needs and wants Recognized and established brand name Effective advertising capability
Weakness
Hero honda ? Hero is vulnerable in the joint venture because Honda Motor Company has so much power Bajaj auto ? The resell value of Bajaj vehicles is competently less then Hero Honda
Opportunity
Hero honda ? Global expansion into the Caribbean and Central America. ? Expansion of target market (include women) Bajaj auto ? The company entered joint venture with Renault and Nissan two major car makers to enter in to small car segment. ? Looking for launching low cost car as nano
Threats
Hero honda ? Honda Motorcycles and Scooters, India can take away market share and cause joint venture to go sour . ? Bajaj auto is a strong competitor. Bajaj auto ? Bajaj Automobiles in India can take away market share and cause joint venture to go sour for Car industries. ? Hero Honda automobile is a strong competitor
Suggestions
? Improvement in their vehicle considering the C.C.
and Maintenance cost occur after sales ? Company and dealer are suggested to concentrate on advertising print Media like Hoarding, Magazines, and adverting Banner ? More concentrate on consumer by creating more dealers in city ? Own financial company and provide attractive finance like Low down-payment , low rate of interest to attract customers.
Contd…
? Hero Honda must be increase their
-bike’s tank petrol capacity -Gear box -Maximum power -Cubic capacity -Maximum Speed
Conclusion
? Customer satisfaction is the one of the most major ? ? ? ?
part of the buying behavior Company has to Build strong brand awareness and credibility among its customers Majorities of people are aware about its brand Try to produces such vehicles that attract the customer. On technical base Bajaj is the best from others but from our research, consumer prefer Hero Honda bike due to high resell value and low maintenance.
Bibliography
www.google.com www.Herohonda.com www.bajaj.com www.suzuki.com www.yamaha.com www.bharattraders.com
Thank you
But Wait
doc_164476898.ppt
CONSUMER PERCEPTION ABOUT HERO HONDA VS OTHER COMPANY
CONSUMER PERCEPTION ABOUT HEROHONDA VIS-À-VIS OTHER BIKES
Presented by:Jubin Shah
Content
? Introduction to history ? Objective of the study ? Introduction Of company
? Key policies and awards
? Comparison with other company ? Finding & analysis ? Graphs ? SWOT Analysis
Contd…
? Suggestion ? Conclusion ? Bibliography
History of the first motorcycles
? 19th-century dream ? The "safety" bicycle-bicycles with front and rear
wheels of the same size, and with a pedal crank mechanism ? The first commercial design was a three-wheeler built by Edward Butler in Great Britain in 1884. ? The first motorcycle in 1885 is Gottlieb Daimler (who later teamed up with Karl Benz to form the DaimlerBenz Corporation).
Contd…
? First steam propulsion motor-cycle was invented in
the eastern U.S in 1967 with two cylinder ? The first successful two-wheeler, though, was the Hildebran & Wolfmueller, patented in Munich in 1894
Objective
? Nowadays vehicles have become the most valuable ?
?
?
?
for any person. The generations of today's want bikes and car Comfortable to them for reaching office, collage, etc Hero Honda has very good name in producing and selling bikes Hero Honda has a good image in the eyes of public
Introduction of hero honda
? Joint venture between India's Hero Group and ?
?
?
?
?
Japan’s Honda Motor Company Most successful joint ventures worldwide Introduced new generation motorcycles possible to drive a vehicle without polluting the roads. Over 20 million Hero Honda two wheelers tread on Indian roads today Every 30 seconds, someone in India buys Hero Honda's bikes
Contd…
? Three globally benchmarked manufacturing facilities
- Dharuhera and Gurgaon in Haryana and Haridwar at Uttrakhand ? Capable of producing out 4.4 million units per year ? 3000 customer touch points ? CRM initiative - Hero Honda Passport Program, one of the largest programs of this kind in the world
Hrithik Roshan
Priyanka chopra
Awards
? National safety awards for the year 2001 ? National productivity awards for the year 2001 ? Best slogan awards for the year 2002
? ICSI national awards for the year 2004
? ICWAI national awards for the year 2005 ? Corporate social responsibility awards for the year
2006 ? Bike indian awards for the year 2007
Contd…
? TNS voice of the customer awards for the year 2008 ? NDTV bike indian awards for the year 2008
Bajaj Auto Limited
? India's largest manufacturer of scooters and
motorcycles ? The lowest-cost scooter maker in the world
Founder History of Bajaj Groups
Founder Chairmen
Year of Establishment Industry Business Groups
Jamnalal Bajaj
1926 Two - Three Wheelers The Bajaj Groups
Contd…
? Rahul Bajaj ? Madhur Bajaj ? Rajiv Bajaj
? Sanjiv Bajaj
Chairman Vice Chairman Managing Director Executive Director
? Vijender Kumar the bronze medal at the Beijing
Olympics, was today named as the brand ambassador of Bajaj Auto ? Different Bikes
Awards
1. 2. 3. 4.
5.
6.
Most Exciting Bike of the Year 2001 for Bajaj Eliminator Most Exciting Bike of the Year 2002 for Bajaj Pulsar Total Customer Satisfaction 2003 for Bajaj Pulsar Bike Maker of the Year 2004 for ICICI Bank Bike of the Year 2004 for Bajaj Pulsar DTS & Wind 125 Bike of the Year 2005 for Bajaj Discover DTS
Hero Honda dethrones Bajaj as 2wheeler king
? Largest two-wheeler company in the country. ? However at the end, its two-wheeler sales fell some
30,000 units short of Bajaj. ? Hero Honda had sold 1.02 million motorcycles during the year ? A 26:26 joint venture between Honda of Japan and the Munjal ? Splendor continues to be the best-selling model in the Hero Honda
Contd…
? Bajaj Auto, on the other hand, is the market leader in
scooters with brands like Chetak and Legend. ? For motorcycles, it has a technical tie up with Kawasaki of Japan. ? Its motorcycle portfolio comprises of Boxer, Acer, Caliber, Pulsar and Eliminator
Research
? According to Philip Kotlar, “Research is the
systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.” Following are the steps of research process. 1. Formulation of research problem 2. Choice of research design 3. Determining sources of data 4. Designing data collection forms
5.Determining sampling size [100] 6. Organizing and conducting the field survey 7. Processing and analyzing the collected data 8. Preparing the research report 9. Conclusion
1. To know brand awareness of hero honda motorcycles
2. To know future purchaser of hero honda motorcycles
3. To know which model of hero honda bikes, he/she wants to purchase
4. To know the media by the which consumer comes to know about bikes
5. To aware about the time which customers uses to purchase bikes
6. To know that who affects the most while taking the purchase decision
7. To aware about the effect of promotional scheme on consumer
8. To aware about the purchasing criteria for purchasing hero honda bikes
9. To aware purchase pattern of consumer of hero honda bikes
10. To know the location From which consumer purchase hero honda bikes in Surat
11. Comparison of different Companies’ selling
2500000 2000000 1500000 1000000 500000 0
Hero Honda Bajaj Yamaha Suzuki
12.Comparison of Different Bikes in different company
Company / Different facilities
Bajaj Pulsur 150
Hero Honda Splendor
Yahama Crux
Tvs Victor
Tank capacity
18 liters
12.8 liters
11 liters
15.5 liters
Gear box
5 speed
4 speed
4 speed
4 speed
Colors
Black, Sliver
Black, Red, Sliver
Black, Maroon
Blue
Max power
12 Bhp
7.5 Bhp
7.6 Bhp
7.16 Bhp
Cubic capacity
143.9 cc
97.2 cc
105.6 cc
124.8 cc
Max speed
105 Kmph
90 Kmph
110 Kmph
85 Kmph
Different company’s bikes with different facilities
Tank capacity Liter 20 15 10 5 0 18 12.8 11 15.5
bike name
Gear box In Speed Tvs Victor Yahama Crux Hero Honda Splendor Bajaj Pulsur 150 0 1 2 3 Speed 4 5 4 4 4 5 6
Liter
Bajaj Pulsur 150
Hero Honda Splendor
Yahama Crux
Tvs Victor
Bikes
Max pow er In Bhp 15
Bhp
Cubic capacity In CC Tvs Victor Yahama Crux Hero Honda Splendor Bajaj Pulsur 150 0 50 100 CC 124.8 105.6 97.2 143.9 150 200
12 7.5 7.6 7.16
Bikes Name
10 5 0 Bajaj Pulsur 150
Hero Honda Splendor
Yahama Crux
Tvs Victor
Bikes nam e
SWOT Analysis
Strength of hero honda
?
Strength of Bajaj auto
Recognized and established brand name ? Awarded as largest two wheeler and Three Wheeler producers in India. ? Suitable for all the class people in terms of Finance as compare to other two wheeler industries in India
?
?
?
Ability to understand customer’s needs and wants Recognized and established brand name Effective advertising capability
Weakness
Hero honda ? Hero is vulnerable in the joint venture because Honda Motor Company has so much power Bajaj auto ? The resell value of Bajaj vehicles is competently less then Hero Honda
Opportunity
Hero honda ? Global expansion into the Caribbean and Central America. ? Expansion of target market (include women) Bajaj auto ? The company entered joint venture with Renault and Nissan two major car makers to enter in to small car segment. ? Looking for launching low cost car as nano
Threats
Hero honda ? Honda Motorcycles and Scooters, India can take away market share and cause joint venture to go sour . ? Bajaj auto is a strong competitor. Bajaj auto ? Bajaj Automobiles in India can take away market share and cause joint venture to go sour for Car industries. ? Hero Honda automobile is a strong competitor
Suggestions
? Improvement in their vehicle considering the C.C.
and Maintenance cost occur after sales ? Company and dealer are suggested to concentrate on advertising print Media like Hoarding, Magazines, and adverting Banner ? More concentrate on consumer by creating more dealers in city ? Own financial company and provide attractive finance like Low down-payment , low rate of interest to attract customers.
Contd…
? Hero Honda must be increase their
-bike’s tank petrol capacity -Gear box -Maximum power -Cubic capacity -Maximum Speed
Conclusion
? Customer satisfaction is the one of the most major ? ? ? ?
part of the buying behavior Company has to Build strong brand awareness and credibility among its customers Majorities of people are aware about its brand Try to produces such vehicles that attract the customer. On technical base Bajaj is the best from others but from our research, consumer prefer Hero Honda bike due to high resell value and low maintenance.
Bibliography
www.google.com www.Herohonda.com www.bajaj.com www.suzuki.com www.yamaha.com www.bharattraders.com
Thank you
But Wait
doc_164476898.ppt