Description
It help People in getting a overview on consumer mkt.It will be beneficial for new learners.
Kurukshetra university postgraduate regional centre,jind….
1
Consumer market
Presented by: Prachii garg Roll no.6
2
A few terms:
• Consumer:- consumer is the person who consumes the goods or services. • Customer:-the person who is purchasing the product is the customer.he may or may not be the consumer. • Buyer:-the person who is purchasing the product with reselling purpose is the buyer.
3
market
Market is of two types types o Market place:-the physical place where both the buyer and seller meets and have a deal is the market place. o Market space:-the online shoppings lacks the physical place,these sites are market spaces.
4
Market constitutes:Global mkt.
Consumer mkt
Business mkt Non profit mkt
5
Consumer market
• Consumer market is that market where the pursaser purchases the product for consumption purpose. Main features of consumer mkt are
Lot of buyers scattered over large area. o perfect elasticity of demand. o No professional knowledge and expertise.
6
Factors affecting the consumer decisions
Cultural factors
Sub Social culture culture class
7
Personal factors:
age
occupation
lifestyle personality
8
Social factors:
1.Refference groups Membership groups Primary groups Secondary groups
2.Aspirational
groups 3.Dissociative
groups
9
Psychological factors
motivation perception learning attitude
belief
10
Different roles played by consumers
• • • • • Initiator Influencer Decider Purchaser User
11
Buying process
1. 2. 3. 4. 5. Need recognition. Imformation search. Evaluation criteria. Purchase. Post purchase.
12
Consumers are the king of market.so there needs must Be fulfilled and proper attention must be given to them. But the problem is that consumers are quiet large in number and are scattered over a large area so what should be done to provide them full attention.
13
Segmentation can help here. Segmentation means to divide the whole market in sub parts where each market have homogeneous nature products as kids , teenagers,yougsters,old aged etc.
14
Segmenting the Consumer Markets
Based on Consumer Characteristics a. Geographic Segmentation
Regional: NE,SW,Midwest • Size: County, City • Density: Rural,Suburban, Urban • Climate-cold,hot
15
Segmenting Consumer Markets
b. Demographic Segmentation
Age sex, family size, family life cycle,income,occupation,education, religion, race, nationality c. Psychographic Segmentation ? Personality ? Psychology ? Life Style
16
Based on Decision-related Behaviors
a. Price Sensitivity b. Search Behavior ? Complex ? Limited ? Routine
17
How do Consumers Evaluate Services?
– What consumers can judge prior to the purchase • Price, location, appearance of physical facilities, paperwork, interactions with the service provider’s staff
18
How can we Evaluate consumer satisfaction
If their, Expectations = results…satisfied. Expectation ? results... Highly satisfied Expectations ? results…not satosfied
19
Any Questions?
doc_785066757.pptx
It help People in getting a overview on consumer mkt.It will be beneficial for new learners.
Kurukshetra university postgraduate regional centre,jind….
1
Consumer market
Presented by: Prachii garg Roll no.6
2
A few terms:
• Consumer:- consumer is the person who consumes the goods or services. • Customer:-the person who is purchasing the product is the customer.he may or may not be the consumer. • Buyer:-the person who is purchasing the product with reselling purpose is the buyer.
3
market
Market is of two types types o Market place:-the physical place where both the buyer and seller meets and have a deal is the market place. o Market space:-the online shoppings lacks the physical place,these sites are market spaces.
4
Market constitutes:Global mkt.
Consumer mkt
Business mkt Non profit mkt
5
Consumer market
• Consumer market is that market where the pursaser purchases the product for consumption purpose. Main features of consumer mkt are
Lot of buyers scattered over large area. o perfect elasticity of demand. o No professional knowledge and expertise.6
Factors affecting the consumer decisions
Cultural factors
Sub Social culture culture class
7
Personal factors:
age
occupation
lifestyle personality
8
Social factors:
1.Refference groups Membership groups Primary groups Secondary groups
2.Aspirational
groups 3.Dissociative
groups
9
Psychological factors
motivation perception learning attitude
belief
10
Different roles played by consumers
• • • • • Initiator Influencer Decider Purchaser User
11
Buying process
1. 2. 3. 4. 5. Need recognition. Imformation search. Evaluation criteria. Purchase. Post purchase.
12
Consumers are the king of market.so there needs must Be fulfilled and proper attention must be given to them. But the problem is that consumers are quiet large in number and are scattered over a large area so what should be done to provide them full attention.
13
Segmentation can help here. Segmentation means to divide the whole market in sub parts where each market have homogeneous nature products as kids , teenagers,yougsters,old aged etc.
14
Segmenting the Consumer Markets
Based on Consumer Characteristics a. Geographic Segmentation
Regional: NE,SW,Midwest • Size: County, City • Density: Rural,Suburban, Urban • Climate-cold,hot
15
Segmenting Consumer Markets
b. Demographic Segmentation
Age sex, family size, family life cycle,income,occupation,education, religion, race, nationality c. Psychographic Segmentation ? Personality ? Psychology ? Life Style
16
Based on Decision-related Behaviors
a. Price Sensitivity b. Search Behavior ? Complex ? Limited ? Routine
17
How do Consumers Evaluate Services?
– What consumers can judge prior to the purchase • Price, location, appearance of physical facilities, paperwork, interactions with the service provider’s staff
18
How can we Evaluate consumer satisfaction
If their, Expectations = results…satisfied. Expectation ? results... Highly satisfied Expectations ? results…not satosfied
19
Any Questions?
doc_785066757.pptx