Consumer Buying Decision

[sunandaC]

Consumer Buying Decision


Family influences

Family is an important influence on purchase decisions. Bonnet and Kassarjian say “Attitudes towards personal hygiene, preferences for food items etc. are acquired from parents.”

Peer group influences

Researchers say that peer groups are much more likely than advertising to influence attitudes and purchasing behaviour.

Personality

Personality also affects consumer’s attitudes. Traits such as aggression, extroversion, submissiveness or authoritarianism may influence attitudes toward brands and products.

Information and experience

According to learning theory, consumers past experiences influence their brand attitude and condition their future behaviour. It is seen that brand loyalty will quickly end if brand does not perform well. Therefore, information and experience also determines attitude.

 

[jitendra05]

Consumer Buying Decision


Family influences

Family is an important influence on purchase decisions. Bonnet and Kassarjian say “Attitudes towards personal hygiene, preferences for food items etc. are acquired from parents.”

Peer group influences

Researchers say that peer groups are much more likely than advertising to influence attitudes and purchasing behaviour.

Personality

Personality also affects consumer’s attitudes. Traits such as aggression, extroversion, submissiveness or authoritarianism may influence attitudes toward brands and products.

Information and experience

According to learning theory, consumers past experiences influence their brand attitude and condition their future behaviour. It is seen that brand loyalty will quickly end if brand does not perform well. Therefore, information and experience also determines attitude.

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