Consumer Buying Behaviour
Definition of ‘Consumer Behaviour’ General Characteristics of Consumer Behaviour o Why Study Consumer Behaviour? o Consumer market Vs Business market A model of consumer buying behavior What influences Consumers Buying Decision Process?
Cultural Factors Social Factors Personal Factors Psychological Factors
Different Types of Buying Situations Buying Decision Process
doc_761866860.pdf
Definition of ‘Consumer Behaviour’ General Characteristics of Consumer Behaviour o Why Study Consumer Behaviour? o Consumer market Vs Business market A model of consumer buying behavior What influences Consumers Buying Decision Process?
Cultural Factors Social Factors Personal Factors Psychological Factors
Different Types of Buying Situations Buying Decision Process
doc_761866860.pdf