Description
Advertisements Using Individual Factors ppt has analysis with examples of brands like sprite, boost, naukri.com and woodland.
CONSUMER BEHAVIOR ADVERTISEMENTS USING INDIVIDUAL FACTORS
1) WASHING MACHINE BANNER AD BY IFB ON "MY YAHOO" HOMEPAGE WHEN A PERSON SEARCHES "WASHING MACHINE" ON GOOGLE. (OR FOR THAT MATTER ANY KIND OF SIMILAR SEARCH)
? This
is quite effective in terms of need as an individual factor. When any individual needs a washing machine or any product and he searches to gather any information about it on the internet, the google captures his data and then displays an paid advertisement on its affiliate websites which the individual visits.
2)SPRITE AD : WITH PUNCH LINE : "SPRITE
BUJHYAAE ONLY PYAAS BAAKI ALL BAKWAAS"
? This
is also quite effective ad which focuses on Individual's need for thirst. The Advertisement clearly sends out a message saying that this cold drink does not do any fancy or imaginary things but satisfies the basic need of thirst.
3)BOOST AD : WHERE SACHIN TENDULKAR AND VIRENDRA SEHWAG COMES TOGETHER AND SAYS: "BOOST IS THE SECRET OF MY ENERGY"
? This
Ad portrays "interest" as an individula factor to sell their product. It gives a message to young children that by consuming boost they could become like their role models in cricket.
4) ORIENTAL INSURANCE: PRITHVI, AGNI, JAL, AAKASH, SAB KI
SURAKSHA HAMARE PASS
Addresses the need for a safe and secure future and protection from any eventuality ? Ad is effective in conveying the intended message
?
5) NAUKRI.COM: THE HARI SAADU AD
Addresses the individuals need for a well paying job in a good position. ? Has been very effective in conveying the message. Attained instant popularity for the website.
?
6) WOODLAND: PRINT ADS SHOWING WOODLAND
FOOTWEAR AGAINST THE BACKGROUND OF A RUGGED TERRAIN
Effectively sends across the message that they are meant for people interested in outdoor adventure activities. ? Addresses the need to provide safety and comfort in any terrain.
?
doc_460764490.pptx
Advertisements Using Individual Factors ppt has analysis with examples of brands like sprite, boost, naukri.com and woodland.
CONSUMER BEHAVIOR ADVERTISEMENTS USING INDIVIDUAL FACTORS
1) WASHING MACHINE BANNER AD BY IFB ON "MY YAHOO" HOMEPAGE WHEN A PERSON SEARCHES "WASHING MACHINE" ON GOOGLE. (OR FOR THAT MATTER ANY KIND OF SIMILAR SEARCH)
? This
is quite effective in terms of need as an individual factor. When any individual needs a washing machine or any product and he searches to gather any information about it on the internet, the google captures his data and then displays an paid advertisement on its affiliate websites which the individual visits.
2)SPRITE AD : WITH PUNCH LINE : "SPRITE
BUJHYAAE ONLY PYAAS BAAKI ALL BAKWAAS"
? This
is also quite effective ad which focuses on Individual's need for thirst. The Advertisement clearly sends out a message saying that this cold drink does not do any fancy or imaginary things but satisfies the basic need of thirst.
3)BOOST AD : WHERE SACHIN TENDULKAR AND VIRENDRA SEHWAG COMES TOGETHER AND SAYS: "BOOST IS THE SECRET OF MY ENERGY"
? This
Ad portrays "interest" as an individula factor to sell their product. It gives a message to young children that by consuming boost they could become like their role models in cricket.
4) ORIENTAL INSURANCE: PRITHVI, AGNI, JAL, AAKASH, SAB KI
SURAKSHA HAMARE PASS
Addresses the need for a safe and secure future and protection from any eventuality ? Ad is effective in conveying the intended message
?
5) NAUKRI.COM: THE HARI SAADU AD
Addresses the individuals need for a well paying job in a good position. ? Has been very effective in conveying the message. Attained instant popularity for the website.
?
6) WOODLAND: PRINT ADS SHOWING WOODLAND
FOOTWEAR AGAINST THE BACKGROUND OF A RUGGED TERRAIN
Effectively sends across the message that they are meant for people interested in outdoor adventure activities. ? Addresses the need to provide safety and comfort in any terrain.
?
doc_460764490.pptx