Description
This presentation is about consumer behavior process and it hughlights complete decision process of consumer, consumer behavior trends in life insurance.
Consumer Behavior– you are what you buy…
• Think of a recent important purchase– briefly draw a flowchart of the steps you recall moving through from the awareness of need to post purchase • What influenced you at each step?
Consumer Decision-Making Process
Need Recognition Information Search Cultural, Social, Individual and Psychological Factors affect all steps Evaluation of Alternatives Purchase Postpurchase Behavior
Complete model of consumer behavior
Start
Need recognition Internal search Exposure Stimuli (marketer dominated, other) Attention Comprehension Acceptance Retention Memory Purchase Individual differences • resources • motivation & involvement • knowledge • attitudes • personality, values, lifestyle Alternative evaluation Influences • culture • social class • family • situation
Search
Outcomes
External search Dissatisfaction Satisfaction
Source: BimaDeals.com
Source: BimaDeals.com
High Gas Prices Changing Consumer Behavior
McKinsey: More rich in China by 2015
Email Marketing
A recent study shows email marketing’s average ROI to be $45.06 for every dollar spent, more than double internet marketing ROI of $19.94 for every dollar spent.
Consumer Behavior trends in Life Insurance
Source: BimaDeals.com
Source: BimaDeals.com
Consumer Electronics Market Braced for a Testing 2009
Source: China Daily 04/03/2009 page13
Consumer behavior varies according to region.
Countries characterized by strong economic growth and/or profiting from the emergence of an important middle-class such as Brazil, Russia, India and China are experiencing enormous demand for technological goods.
Source: China Daily 04/03/2009 page13
Reference
www.digitaltvnews.nethttp://paul.kedrosky.com/ BimaDeals.comhttp://www.pluggd.in China Daily 04/03/2009 page13
doc_556999850.pptx
This presentation is about consumer behavior process and it hughlights complete decision process of consumer, consumer behavior trends in life insurance.
Consumer Behavior– you are what you buy…
• Think of a recent important purchase– briefly draw a flowchart of the steps you recall moving through from the awareness of need to post purchase • What influenced you at each step?
Consumer Decision-Making Process
Need Recognition Information Search Cultural, Social, Individual and Psychological Factors affect all steps Evaluation of Alternatives Purchase Postpurchase Behavior
Complete model of consumer behavior
Start
Need recognition Internal search Exposure Stimuli (marketer dominated, other) Attention Comprehension Acceptance Retention Memory Purchase Individual differences • resources • motivation & involvement • knowledge • attitudes • personality, values, lifestyle Alternative evaluation Influences • culture • social class • family • situation
Search
Outcomes
External search Dissatisfaction Satisfaction
Source: BimaDeals.com
Source: BimaDeals.com
High Gas Prices Changing Consumer Behavior
McKinsey: More rich in China by 2015
Email Marketing
A recent study shows email marketing’s average ROI to be $45.06 for every dollar spent, more than double internet marketing ROI of $19.94 for every dollar spent.
Consumer Behavior trends in Life Insurance
Source: BimaDeals.com
Source: BimaDeals.com
Consumer Electronics Market Braced for a Testing 2009
Source: China Daily 04/03/2009 page13
Consumer behavior varies according to region.
Countries characterized by strong economic growth and/or profiting from the emergence of an important middle-class such as Brazil, Russia, India and China are experiencing enormous demand for technological goods.
Source: China Daily 04/03/2009 page13
Reference
www.digitaltvnews.nethttp://paul.kedrosky.com/ BimaDeals.comhttp://www.pluggd.in China Daily 04/03/2009 page13
doc_556999850.pptx