Competitor Analysis
Overview of Home Security products in India
Home Security in India has till date been confined to the conventional padlocks, cylindrical locks, mortise locks, ultra locks, rim locks, etc. Security guards have essentially been the ones who protect individual houses and bungalows from thefts.
As for buildings and complexes these guards, often unarmed and ill-trained, offer a very superficial form of ‘protection’. And, in any case these guards only offer exterior security. For securing the doors of your house you need to go to the traditional locking systems.
In recent years local lock-making companies have tried and launched innovative products, but the level of technology still remains in the 20th Century mould. Many like local market leader Godrej have launched Electronic Code Locks which have done reasonably well, but have failed to replace the conventional key based locks.
Electronic Security systems for the home in India are relatively new and almost a non-existent entity in the Indian market. The systems available range from a variety of imports catered to the Asian market such as Phillips and LG.
There are some brands like ADT who have set up shop in India and do cater to the Indian market. However there are very few off the shelf security systems available in the Indian market. The average customer can’t just walk into a shop dealing in electronic goods and buy a security system. There are no indigenous brands marketing this product.
I It should be noted that although there are a number of exporters of security systems in the Indian market these are very small individual players who do not sell in the Indian market. Argus will be one of the pioneer brands in security systems in India compared only to ADT and the afore mentioned.
Argus does not shy away from competition, as competition will increase public awareness in the security systems product category. Argus will hook consumers by its guarantee of 100% safety and quality and the fact that its willing to put its money where its mouth is by reimbursing clients if their Argus security systems fail to go off.
Overview of Home Security products in India
Home Security in India has till date been confined to the conventional padlocks, cylindrical locks, mortise locks, ultra locks, rim locks, etc. Security guards have essentially been the ones who protect individual houses and bungalows from thefts.
As for buildings and complexes these guards, often unarmed and ill-trained, offer a very superficial form of ‘protection’. And, in any case these guards only offer exterior security. For securing the doors of your house you need to go to the traditional locking systems.
In recent years local lock-making companies have tried and launched innovative products, but the level of technology still remains in the 20th Century mould. Many like local market leader Godrej have launched Electronic Code Locks which have done reasonably well, but have failed to replace the conventional key based locks.
Electronic Security systems for the home in India are relatively new and almost a non-existent entity in the Indian market. The systems available range from a variety of imports catered to the Asian market such as Phillips and LG.
There are some brands like ADT who have set up shop in India and do cater to the Indian market. However there are very few off the shelf security systems available in the Indian market. The average customer can’t just walk into a shop dealing in electronic goods and buy a security system. There are no indigenous brands marketing this product.
I It should be noted that although there are a number of exporters of security systems in the Indian market these are very small individual players who do not sell in the Indian market. Argus will be one of the pioneer brands in security systems in India compared only to ADT and the afore mentioned.
Argus does not shy away from competition, as competition will increase public awareness in the security systems product category. Argus will hook consumers by its guarantee of 100% safety and quality and the fact that its willing to put its money where its mouth is by reimbursing clients if their Argus security systems fail to go off.