Description
COMPETITIVE BENCHMARKING OF BIG BAZAAR
Sandeep Singh Saini Roll No. 938
I NTRODUCTION
OF THE TOPIC
I NTRODUCTION
OF THE TOPIC
Benchmarking is the process of comparing one's business processes and performance metrics to industry bests and/or best practices from other industries.
The term benchmarking was first used by cobblers to measure people's feet for shoes. They would place someone's foot on a "bench" and mark it out to make the pattern for the shoes.
I NTRODUCTION OF THE C OMPANY
FUTURE GROUP
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.
Mr. Kishore Biyani Founder and Group CEO, Future Group
Considered a pioneer of modern retail in India, Kishore’s leadership has led the group’s transformation into India’s leading player in the consumption sector.
Regularly ranked among India’s most admired CEOs, he is the author of the book ‘It Happened in India’. He has won multiple awards from government bodies and the private sector in India and abroad and is on the board of a number of bodies, including the National Innovation Foundation in India and New York Fashion Board.
F UTURE B RANDS
BIG BAZAAR
?
Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 148 Big Bazaar stores in 80 cities and towns across India.
Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.
?
FOOD BAZAAR
?
Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. The share of private labels as a percentage of total Food Bazaar revenues has increased significantly and comprise nearly 50 merchandise categories. While Fresh & Pure brand entered categories like cheese slices, frozen peas, honey, packaged drinking water and packaged tea, the Tasty Treat brand received a very favorable response in new categories like namkeens and wafers. In the home care category, Caremate launched aluminum foil and baby diapers while Cleanmate launched detergent bars and scrubbers.
?
ORGANISATION STRUCTURE IN A RETAIL STORE
Store Manager Assistant Store Manager Department Manager Assistant Department Manager
Team Leader
Team Members
T HE GROUP ’ S SPECIALTY
RETAIL FORMATS INCLUDE :? ? ?
Supermarket chain - Food Bazaar
Sportswear retailer - Planet Sports Electronics retailer – eZone
?
? ?
Home improvement chain -Home Town
Rural retail chain - Aadhaar Online shopping portal - www.futurebazaar.com.
FUTURE GROUP
C OMPETITORS
O BJECTIVES
OF THE STUDY
O BJECTIVES
OF THE STUDY
Primary Objective
• Competitive benchmarking of Big Bazaar with More Store.
Secondary Objectives
• To understand the availability of products in the store. • To identify the effectiveness of atmospherics in the store. • To understand the quality of services maintained in the store.
R ESEARCH M ETHODOLOGY
R ESEARCH M ETHODOLOGY
Research Design
?
?
Type of research - Descriptive
Type of data – Primary data - Structured Questionnaire
Secondary Data – Internet, Journals, Newspaper, etc.
Statistical tools to be used
? ?
Data analysis technique - Quantitative Data analysis tool - Bar charts, Pie charts.
R ESEARCH M ETHODOLOGY
Sampling Framework
?
?
Sampling - Convenient sampling
Sample size - 100
Data Collection Methods
?
Data is collected through structured questionnaire.
A NALYSIS
OF
D ATA
C OMPETITIVE BENCHMARKING OF B IG B AZAAR WITH M ORE S TORE
Prices of products are cheaper in comparison to other stores?
Yes 6% No
94%
INTERPRETATION:
Out of 100 respondents, 96% of them found the prices less in comparison to other stores whereas only 4% feel not. “isse sasta aur achha kahin nahin” The above statement is true spotted by the above data.
TO UNDERSTAND THE AVAILABILITY OF PRODUCTS IN THE STORE .
Is it easy to reach or find every product?
4% Yes No
96%
INTERPRETATION:
Out of 100 respondents, 96% are satisfied with the product display and signage in the store whereas only 4% feel hard to find product. Customers are satisfied with Product display and signage in the store.
TO UNDERSTAND THE AVAILABILITY OF PRODUCTS IN THE STORE .
Desired Brands are available in Big Bazaar Yes No
27%
73%
INTERPRETATION:
Out of 100 respondents, 73% of them are satisfied with the brands available in Big Bazaar whereas 27% of them requires more brands. More brands are required in electronics and apparels.
TO IDENTIFY THE EFFECTIVENESS
OF ATMOSPHERICS IN THE STORE
Environment in Big Bazaar
80 60 40 20 0 Clean & Hygenic Satisfactory Poor
INTERPRETATION:
According to maximum number of respondent i.e. 70% feels that cleanliness and hygiene maintained in the store is up to the mark rest 28% feel it satisfactory and 2% fell it is not up to the mark. Cleanliness and hygiene maintained in the store is up to the mark.
TO
UNDERSTAND THE QUALITY OF
SERVICES MAINTAINED IN THE STORE
Behaviour of Sales persons/ promoters is 100 80 60 40 20 0 Excellent INTERPRETATION:
Out of 100 respondents, 82% rated good, 18% ared satisfactory but no one rated them excellent or poor. Sales persons/ promoters behave well with customers.
Good
Satisfactory
Poor
TO
UNDERSTAND THE QUALITY OF
SERVICES MAINTAINED IN THE STORE
Functioning of Billing Counter
100 80 60 40 20 0 Excellent INTERPRETATION: Good Satisfactory Poor
Out of 100 respondents, 86% of people said that services are good, 13% said satisfactory, only 1% said it excellent and nobody has said ill about the services, Maximum number of people are highly satisfied with the billing counters of Big Bazaar.
F INDINGS
OF THE STUDY
F INDINGS OF THE STUDY
• • • • • • • • Store performing well in attracting the customers. Big bazaar provides better shopping experience. Sales persons/ promoters behave well with customers. Brands availability in big bazaar is up to the mark. But more brands are desired in apparels and electronics. Discounts and offers doing well in the store. Product display and signage is good. Location of big bazaar is outstanding. Parking facility in big bazaar is good. Cleanliness and hygiene maintained in the store is up to the mark. “isse sasta aur achha kahin nahin” “discovering more value” The above statements are true spotted by the above data.
Price Comparison of products of Chill Section with More.
S.No. Product Offer Price
Big Bazaar
1. Pepsi, Mirinda, Mountain Dew (2 L) 2. 3. Coca Cola, Fanta (2 L) Frooti (2 L) Rs. 101 for 2 Rs. 140 for 2 Rs. 95 for 2
More
Rs. 94 for 2
Rs. 49 Rs. 70
4.
Onjus Juice (1 L)
Buy 1,
Get 1 free
Buy 1,
Get 1 free
5.
6.
Real Mango Juice (1L)
Maaza (1.2 L)
Rs. 65
Rs.95 for 2
Rs. 63
Rs. 41
Price Comparison of products of Chill Section with More.
S.No. Product Offer Price Big Bazaar 8. 9. 10. Appy (Pack of 8) Frooti (Pack of 8) Dabur Sharbat – eAzam Rs. 60 Rs. 60 Rs.90 More Rs. 68.50 Rs. 68.50 Rs.102
11.
Butter
M.R.P.
Re. 1 less than
M.R.P.
12.
Cheese
M.R.P.
Re. 1 less than
INTERPRETATION:
M.R.P.
Big Bazaar has created an image of low prices in the market and the customers also admit. But by comparing prices of some products of Chill Section (i.e. Beverages, Juices, Dairy Products, etc) of Big Bazaar with More Store, it was found that more store is offering less prices than that of Big Bazaar.
CONCLUSIONS, IMPLICATIONS AND RECOMMENDATIONS
CONCLUSIONS, IMPLICATIONS AND RECOMMENDATIONS
• • • • • • • • • • • Create more awareness. There should be proper assortment of various product categories. Proper signage should be there so that customer can locate the products easily. Cleanliness and hygiene should be maintained regularly. Proper training should be provided to sales person so that they can deal with the customer efficiently. Various schemes and offers can be provided to them and attract new customers (Use pull strategy). Number of cash counter needs to be increased keeping in view customer traffic intensity (especially on Wednesday, Weekends and Big Days). Quality in products should be increased up to mark. More brands should be made available in the store. Chill section must be nearer to entry or exit gate. More offers are required in the Chill section of Big Bazaar to compete with more store.
doc_974001518.pptx
COMPETITIVE BENCHMARKING OF BIG BAZAAR
Sandeep Singh Saini Roll No. 938
I NTRODUCTION
OF THE TOPIC
I NTRODUCTION
OF THE TOPIC
Benchmarking is the process of comparing one's business processes and performance metrics to industry bests and/or best practices from other industries.
The term benchmarking was first used by cobblers to measure people's feet for shoes. They would place someone's foot on a "bench" and mark it out to make the pattern for the shoes.
I NTRODUCTION OF THE C OMPANY
FUTURE GROUP
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.
Mr. Kishore Biyani Founder and Group CEO, Future Group
Considered a pioneer of modern retail in India, Kishore’s leadership has led the group’s transformation into India’s leading player in the consumption sector.
Regularly ranked among India’s most admired CEOs, he is the author of the book ‘It Happened in India’. He has won multiple awards from government bodies and the private sector in India and abroad and is on the board of a number of bodies, including the National Innovation Foundation in India and New York Fashion Board.
F UTURE B RANDS
BIG BAZAAR
?
Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 148 Big Bazaar stores in 80 cities and towns across India.
Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.
?
FOOD BAZAAR
?
Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. The share of private labels as a percentage of total Food Bazaar revenues has increased significantly and comprise nearly 50 merchandise categories. While Fresh & Pure brand entered categories like cheese slices, frozen peas, honey, packaged drinking water and packaged tea, the Tasty Treat brand received a very favorable response in new categories like namkeens and wafers. In the home care category, Caremate launched aluminum foil and baby diapers while Cleanmate launched detergent bars and scrubbers.
?
ORGANISATION STRUCTURE IN A RETAIL STORE
Store Manager Assistant Store Manager Department Manager Assistant Department Manager
Team Leader
Team Members
T HE GROUP ’ S SPECIALTY
RETAIL FORMATS INCLUDE :? ? ?
Supermarket chain - Food Bazaar
Sportswear retailer - Planet Sports Electronics retailer – eZone
?
? ?
Home improvement chain -Home Town
Rural retail chain - Aadhaar Online shopping portal - www.futurebazaar.com.
FUTURE GROUP
C OMPETITORS
O BJECTIVES
OF THE STUDY
O BJECTIVES
OF THE STUDY
Primary Objective
• Competitive benchmarking of Big Bazaar with More Store.
Secondary Objectives
• To understand the availability of products in the store. • To identify the effectiveness of atmospherics in the store. • To understand the quality of services maintained in the store.
R ESEARCH M ETHODOLOGY
R ESEARCH M ETHODOLOGY
Research Design
?
?
Type of research - Descriptive
Type of data – Primary data - Structured Questionnaire
Secondary Data – Internet, Journals, Newspaper, etc.
Statistical tools to be used
? ?
Data analysis technique - Quantitative Data analysis tool - Bar charts, Pie charts.
R ESEARCH M ETHODOLOGY
Sampling Framework
?
?
Sampling - Convenient sampling
Sample size - 100
Data Collection Methods
?
Data is collected through structured questionnaire.
A NALYSIS
OF
D ATA
C OMPETITIVE BENCHMARKING OF B IG B AZAAR WITH M ORE S TORE
Prices of products are cheaper in comparison to other stores?
Yes 6% No
94%
INTERPRETATION:
Out of 100 respondents, 96% of them found the prices less in comparison to other stores whereas only 4% feel not. “isse sasta aur achha kahin nahin” The above statement is true spotted by the above data.
TO UNDERSTAND THE AVAILABILITY OF PRODUCTS IN THE STORE .
Is it easy to reach or find every product?
4% Yes No
96%
INTERPRETATION:
Out of 100 respondents, 96% are satisfied with the product display and signage in the store whereas only 4% feel hard to find product. Customers are satisfied with Product display and signage in the store.
TO UNDERSTAND THE AVAILABILITY OF PRODUCTS IN THE STORE .
Desired Brands are available in Big Bazaar Yes No
27%
73%
INTERPRETATION:
Out of 100 respondents, 73% of them are satisfied with the brands available in Big Bazaar whereas 27% of them requires more brands. More brands are required in electronics and apparels.
TO IDENTIFY THE EFFECTIVENESS
OF ATMOSPHERICS IN THE STORE
Environment in Big Bazaar
80 60 40 20 0 Clean & Hygenic Satisfactory Poor
INTERPRETATION:
According to maximum number of respondent i.e. 70% feels that cleanliness and hygiene maintained in the store is up to the mark rest 28% feel it satisfactory and 2% fell it is not up to the mark. Cleanliness and hygiene maintained in the store is up to the mark.
TO
UNDERSTAND THE QUALITY OF
SERVICES MAINTAINED IN THE STORE
Behaviour of Sales persons/ promoters is 100 80 60 40 20 0 Excellent INTERPRETATION:
Out of 100 respondents, 82% rated good, 18% ared satisfactory but no one rated them excellent or poor. Sales persons/ promoters behave well with customers.
Good
Satisfactory
Poor
TO
UNDERSTAND THE QUALITY OF
SERVICES MAINTAINED IN THE STORE
Functioning of Billing Counter
100 80 60 40 20 0 Excellent INTERPRETATION: Good Satisfactory Poor
Out of 100 respondents, 86% of people said that services are good, 13% said satisfactory, only 1% said it excellent and nobody has said ill about the services, Maximum number of people are highly satisfied with the billing counters of Big Bazaar.
F INDINGS
OF THE STUDY
F INDINGS OF THE STUDY
• • • • • • • • Store performing well in attracting the customers. Big bazaar provides better shopping experience. Sales persons/ promoters behave well with customers. Brands availability in big bazaar is up to the mark. But more brands are desired in apparels and electronics. Discounts and offers doing well in the store. Product display and signage is good. Location of big bazaar is outstanding. Parking facility in big bazaar is good. Cleanliness and hygiene maintained in the store is up to the mark. “isse sasta aur achha kahin nahin” “discovering more value” The above statements are true spotted by the above data.
Price Comparison of products of Chill Section with More.
S.No. Product Offer Price
Big Bazaar
1. Pepsi, Mirinda, Mountain Dew (2 L) 2. 3. Coca Cola, Fanta (2 L) Frooti (2 L) Rs. 101 for 2 Rs. 140 for 2 Rs. 95 for 2
More
Rs. 94 for 2
Rs. 49 Rs. 70
4.
Onjus Juice (1 L)
Buy 1,
Get 1 free
Buy 1,
Get 1 free
5.
6.
Real Mango Juice (1L)
Maaza (1.2 L)
Rs. 65
Rs.95 for 2
Rs. 63
Rs. 41
Price Comparison of products of Chill Section with More.
S.No. Product Offer Price Big Bazaar 8. 9. 10. Appy (Pack of 8) Frooti (Pack of 8) Dabur Sharbat – eAzam Rs. 60 Rs. 60 Rs.90 More Rs. 68.50 Rs. 68.50 Rs.102
11.
Butter
M.R.P.
Re. 1 less than
M.R.P.
12.
Cheese
M.R.P.
Re. 1 less than
INTERPRETATION:
M.R.P.
Big Bazaar has created an image of low prices in the market and the customers also admit. But by comparing prices of some products of Chill Section (i.e. Beverages, Juices, Dairy Products, etc) of Big Bazaar with More Store, it was found that more store is offering less prices than that of Big Bazaar.
CONCLUSIONS, IMPLICATIONS AND RECOMMENDATIONS
CONCLUSIONS, IMPLICATIONS AND RECOMMENDATIONS
• • • • • • • • • • • Create more awareness. There should be proper assortment of various product categories. Proper signage should be there so that customer can locate the products easily. Cleanliness and hygiene should be maintained regularly. Proper training should be provided to sales person so that they can deal with the customer efficiently. Various schemes and offers can be provided to them and attract new customers (Use pull strategy). Number of cash counter needs to be increased keeping in view customer traffic intensity (especially on Wednesday, Weekends and Big Days). Quality in products should be increased up to mark. More brands should be made available in the store. Chill section must be nearer to entry or exit gate. More offers are required in the Chill section of Big Bazaar to compete with more store.
doc_974001518.pptx