Competition and Monopoly

Competition
"Competition," wrote Samuel Johnson, "is the act of endeavoring to gain what another endeavors to gain at the same time." We are all familiar with competition—from childhood games, from sporting contests, from trying to get ahead in our jobs. But our firsthand familiarity does not tell us how vitally important competition is to the study of economic life. Competition for scarce resources is the core concept around which all modern economics is built.

Economic competition takes place in markets--meeting grounds of intending suppliers and buyers. Typically, a few sellers compete to attract favorable offers from prospective buyers. Similarly, intending buyers compete to obtain good offers from suppliers. When a contract is concluded, the buyer and seller exchange property rights in a good, service, or asset. Everyone interacts voluntarily, motivated by self-interest.

In the process of such interactions, much information is signaled through prices. Keen sellers cut prices to attract buyers, and buyers reveal their preferences by raising their offers to outcompete other buyers. When a deal is done, no one may be entirely happy with the agreed price, but both contract partners feel better off. If prices exceed costs, sellers make a profit, an inducement to supply more. When other competitors learn what actions lead to profits, they may emulate the original supplier. Conversely, losses tell suppliers what to abandon or modify.

Monopoly
A monopoly is an enterprise that is the only seller of a good or service. In the absence of government intervention, a monopoly is free to set any price it chooses and will usually set the price that yields the largest possible profit. Just being a monopoly need not make an enterprise more profitable than other enterprises that face competition: the market may be so small that it barely supports one enterprise. But if the monopoly is in fact more profitable than competitive enterprises, economists expect that other entrepreneurs will enter the business to capture some of the higher returns. If enough rivals enter, their competition will drive prices down and eliminate monopoly power.

The main kind of monopoly that is both persistent and not caused by the government is what economists call a "natural" monopoly. A natural monopoly comes about due to economies of scale—that is, due to unit costs that fall as a firm's production increases. When economies of scale are extensive relative to the size of the market, one firm can produce the industry's whole output at a lower unit cost than two or more firms could. The reason is that multiple firms cannot fully exploit these economies of scale. Many economists believe that the distribution of electric power (but not the production of it) is an example of a natural monopoly. The economies of scale exist because another firm that entered would need to duplicate existing power lines, whereas if only one firm existed, this duplication would not be necessary. And one firm that serves everyone would have a lower cost per customer than two or more firms.

Cartels
Public policy's traditional hostility to cartels is rooted in the view, summarized by eighteenth-century economist Adam Smith, that rival sellers will almost always prefer to raise their prices in unison than to aggressively compete for customers by undercutting each other's prices. But this statement tells only half the story. The same profit motive that entices sellers to want to collude also creates strong and sometimes uncontrollable temptations to "cheat" on a cartel. This is because any individual seller can usually garner a larger share of the market and earn larger profits by undercutting the cartel's price. If enough other sellers behave in this way, however, then attempts to raise prices artificially will fail under the collective weight of cheating.

Industrial Concentration
"Industrial concentration" refers to a structural characteristic of the business sector. It is the degree to which production in an industry--or in the economy as a whole--is dominated by a few large firms. Once assumed to be a symptom of "market failure," concentration is, for the most part, seen nowadays as an indicator of superior economic performance. Industrial concentration remains a matter of public policy concern even so.
 
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