COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
CONTENTS
PART I
1. Industry overview 1
2. Company profile 15
3. Comparison study 21
PART II
1. Research methodology 27
Prolem definition
!"ectives
#ample profile
#ample si$e
#ampling techni%ue
&ata collection procedure
&ata analysis techni%ue
'imitations of the survey
#cope of the pro"ect
2. (indings 32
3. )nalysis 3*
Respondents in general
Respondents whose income is more than Rs 3+,,+,,,
Respondents who -nows aout .nit 'in-ed Policy
/. #uggestions 57
5. Conclusions 0,
0. 1iliography 02
7. )ppendi2 0/
BABASAB PATIL PROJECT REPORT ON MARKETING Page 1
COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
EXECUTIVE SUMMARY
)fter privati$ation and lierali$ation in 1**1+private sector is growing very fast
across wide spectrum of Indian economy. ) ma"or part of such lierali$ation process is
finance sector.
3hat is also applicale to Insurance Industry. 'arge numer of multinational
companies in collaoration with the Indian companies is competing with the strong 'IC.
)t the same time an- rates are going down. #o investors are going for
alternatives. 3hey are investing in mar-et for good returns.
3his report titled Comparison study of unit lin-ed policies and its mar-et research
contains detail study of unit4lin-ed policies and comparison unit lin-ed schemes of
different companies and also their mar-et potential in 1angalore city.
3he main o"ect ehind ta-ing this pro"ect is to find outstanding terms and
conditions of different companies who issue unit lin-ed policies and mar-et potential for
unit lin-ed policies.
)t the same time we are interested to -now
1. 5hether people are aware aout unit lin-ed policies or not6
2. 5hat factor they are consider while purchasing unit lin-ed policy6
3. 5hat is their e2pectation from unit lin-ed policy6
/. 7ow much they want to invest in 'ife Insurance6
5. In which type of fund they prefer to invest.6
1ased on this an appropriate %uestionnaire was prepared. &ata was collected
through mar-et survey . 3he data is analy$ed using code sheet+ percentages+ averages+
sums and weightages .
BABASAB PATIL PROJECT REPORT ON MARKETING Page 2
COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Findings
1. *08 of the people -now aout life insurance and 198 -now aout unit lin-ed
policy
2. Responded people ran-ed 'IC as first+ ICICI as second and )llian$ 1a"a" as third
3.
st people want to invest in 'ife insurance in the range of Rs 3,,,,, to
Rs 5,,,,,
/. 3he Responded people mostly want to invest in alanced fund.
)ove study shows that awareness of )llian$ 1a"a" is very low.
1ut there is a potential mar-et for unit4lin-ed policies. #o )'1; should come up with
some salient features to tap the mar-et. 3hey should come up with some special offers
li-e giving onus or fi2ing some minimum guarantee amount.
BABASAB PATIL PROJECT REPORT ON MARKETING Page 3
COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
BACKGROUND
BABASAB PATIL PROJECT REPORT ON MARKETING Page /
COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
AN INTRODUCTION:
3he insurance industry in India is evolving and assuming different
proportions since it was privati$ed. 3here was a time when only traditional insurance
products used to dominate the arena+ ut with innovation coming into play+ unit4
lin-ed
CONTENTS
PART I
1. Industry overview 1
2. Company profile 15
3. Comparison study 21
PART II
1. Research methodology 27
Prolem definition
!"ectives
#ample profile
#ample si$e
#ampling techni%ue
&ata collection procedure
&ata analysis techni%ue
'imitations of the survey
#cope of the pro"ect
2. (indings 32
3. )nalysis 3*
Respondents in general
Respondents whose income is more than Rs 3+,,+,,,
Respondents who -nows aout .nit 'in-ed Policy
/. #uggestions 57
5. Conclusions 0,
0. 1iliography 02
7. )ppendi2 0/
BABASAB PATIL PROJECT REPORT ON MARKETING Page 1
COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
EXECUTIVE SUMMARY
)fter privati$ation and lierali$ation in 1**1+private sector is growing very fast
across wide spectrum of Indian economy. ) ma"or part of such lierali$ation process is
finance sector.
3hat is also applicale to Insurance Industry. 'arge numer of multinational
companies in collaoration with the Indian companies is competing with the strong 'IC.
)t the same time an- rates are going down. #o investors are going for
alternatives. 3hey are investing in mar-et for good returns.
3his report titled Comparison study of unit lin-ed policies and its mar-et research
contains detail study of unit4lin-ed policies and comparison unit lin-ed schemes of
different companies and also their mar-et potential in 1angalore city.
3he main o"ect ehind ta-ing this pro"ect is to find outstanding terms and
conditions of different companies who issue unit lin-ed policies and mar-et potential for
unit lin-ed policies.
)t the same time we are interested to -now
1. 5hether people are aware aout unit lin-ed policies or not6
2. 5hat factor they are consider while purchasing unit lin-ed policy6
3. 5hat is their e2pectation from unit lin-ed policy6
/. 7ow much they want to invest in 'ife Insurance6
5. In which type of fund they prefer to invest.6
1ased on this an appropriate %uestionnaire was prepared. &ata was collected
through mar-et survey . 3he data is analy$ed using code sheet+ percentages+ averages+
sums and weightages .
BABASAB PATIL PROJECT REPORT ON MARKETING Page 2
COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Findings
1. *08 of the people -now aout life insurance and 198 -now aout unit lin-ed
policy
2. Responded people ran-ed 'IC as first+ ICICI as second and )llian$ 1a"a" as third
3.
st people want to invest in 'ife insurance in the range of Rs 3,,,,, toRs 5,,,,,
/. 3he Responded people mostly want to invest in alanced fund.
)ove study shows that awareness of )llian$ 1a"a" is very low.
1ut there is a potential mar-et for unit4lin-ed policies. #o )'1; should come up with
some salient features to tap the mar-et. 3hey should come up with some special offers
li-e giving onus or fi2ing some minimum guarantee amount.
BABASAB PATIL PROJECT REPORT ON MARKETING Page 3
COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
BACKGROUND
BABASAB PATIL PROJECT REPORT ON MARKETING Page /
COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
AN INTRODUCTION:
3he insurance industry in India is evolving and assuming different
proportions since it was privati$ed. 3here was a time when only traditional insurance
products used to dominate the arena+ ut with innovation coming into play+ unit4
lin-ed