Technology Aspect
Technology is that aspect of ACs, which is getting standardized in the Indian market. The market is full of foreign brands from Japan, United States of America, Korea that are big players in the major part of the world.
All of them are spending a lot on research and development to provide the same functions and features as the other brands are providing so as to compete on an equal platform. LG has been able to differentiate its technology with respect to PLASMA technology in their split ACs that have the most systematic and reliable technology to generate pure and healthy air.
They have been able to carve out a niche for themselves in the room ac market becoming the no1 player in the market thanks to their focused attitude and strategy towards providing health air conditioners.
All other brands have now started offering pure air benefits by incorporating filters etc. as part of their technology.
A) LG Health Air System Window ACs
1) Unique Anti- Bacteria Filter
It removes all dust from the air in the room. It inhibits bacteria proliferation and prevents other disease causing germs from entering the room.
2) Louvre Fins and Grooved copper Tubing
Each louvre fin has small heat radiating pores that boost heat exchange effectiveness and improve cooling efficiency. While the grooved copper tubing ensures maximum exposure of the inner tube surface to the refrigerant, thus enhancing heat transfer.
3) Hydrophilic Coating
Thanks to the hydrophilic coated aluminium fins, the angle of contact between water droplets ( that form due to condensation of atmospheric moisture)and the fin is less than 80 degrees as in the case for uncoated aluminium. This minimises air resistance and ensures optimal cooling performance.
4) 4-Way Air Deflection System and Auto Swing
Adjustable Front louvres help to direct air flow both horizontally and vertically, while the air circulation vents swing constantly from side to side, directing cool air to every corner of the room.
5) Tropical Rotary Compressor
The new Tropical Rotary Compressor not only offers more cooling during the peak of summer, it also resists voltage fluctuation. Thereby considerably reducing power consumption and providing more comfortable surrounding, which leads to higher efficiency and performance.
6) Reversible Open Air Grille & One Touch Air Filter
This arrangement realizes easy ejection of air filter from the unit regardless of installation place.
1) LG Health Air System Split Air conditioners
1) Air Purifying Filter
The filtering sytem utilizes two filters. The Electrostatic Filter removes the finest dust particles and even tobacco,smoke and pollen.The De -odourizing filter removes unpleasant odours, especially those caused by airbone fungi
a) Anti- Fungus Filter
It prevents the breeding of germs such as bacteria and mould which are harmful to the human respiratory tract.
b) Electrostatic and De-odourising Filter
It removes minute dust particles by electric dust collection method and effectivelty eliminates odours by the appliction of a high efficiency De-odourzing Filter.
c) Anti-Bacteria Filter
This function is for quick cooling.In this mode , strong and cool.air is blown at high speeds for 30 minutes until the temperature reaches 18 degrees celsius.
4) Air Flow System
These air conditioners utilize a stremlined air fan and a unique design which create smooth air flow from the air conditonerso that it operates under the lowest noise level.The cross fan , stabilizer and rear guide which cause noise have been redesigned by hydraulic engineering. The number of revolutions have been decreased while incresing the amount of wind. With the best structure gor the air path, the amount of friction has been decreased which has helped to reduce the noise level drastically.
5) Frost -proof Evaporator Pipe
The outdoor fan motor stops when the indoor coil temperature falls below 3 degree celsius and restarts after the coil temperature rises above 6 degree celsius after 90 seconds. It prevents damage to the compressor by ensuring that the refrigerant does not freeze.
6) Auto Operation
It sets the temperature , swithches the fan speed, swings the vertical air direction louvres up and down by a single selecton auto operation mode. All in accordance with fuzzy logic, dependingg on the current temperature.
7) Sleep Mode Auto Control
A touch of the sleep mode button automatically programs the air conditioner to turn off, controls the indoor fan speed and adjusts the setting temperature. Thus it ensures a more comfortable sleep.
8) Auto Restart Function
When the power comes back after a sudden failure , the air conditioner restarts automatically in the same operation condition as before the power cut
.
9) 4 Way Auto Swing
This function blows air simultaneously in four directions, distributing cool air evenly across the room.
10) With the use of a newly designed compressor , humidity is eliminated to create a comfortable atmosphere without over-cooling the room. Thus, avoiding any abrupt, unhealthy drop or increase in body temperature.
11) Efficient Energy Utilization
The advanced grooved copper tubing and Z -louvre fins maximise heat exchange efficiency. Thus helps to reduce power consumption and thus reduces the bills.
12) 2 Way Auto Swing
Hot or cold air gets evenly distributed throughout the room as the auto swing function blows the air in two directions.
13) Child Lock Function
The function prevents children or others from tampering with the control buttons on the unit.The buttons on the indoor display panel can be locked. The unit can then be controlled by the remote.
14) 7 hour On/Off Timer
This function allows a person to set the timer from 1 hour to a maximum of 7 hours. The AC comes with a fully operational remote control..
GODREJ WINDOW AIR – CONDITIONERS
It’s Window ac’s are having rotary compressor and have voltage range of 200-250 .it consumes 1300 watts of power and have synthetic filter.
Super silent compressor:
Godrej Air-Conditioner has a highly efficient Rotary Compressor which helps to add to comfort level by keeping noise levels to it's bare minimum.
Digital Temperature Display:
The Digital Temperature Display allows people to set and view the desired ambient temperature. So they can constantly monitor the cooling best suited to their needs.
Memory Back up :
This feature ensures that even after a power cut, Air-Conditioner returns back to its original setting. So people don't need to reset it.
Dehumidifier:
Gives people that crisp hill-station cooling by removing excess moisture.
12 Hour-On-Off- Timer :
Allows people to turn ON or turn OFF the Air-Conditioner at any time preset by them. So no hassles of constantly keeping track of the functioning of the Air-Conditioner.
3 Way Air Swing:
The Godrej Air-Conditioner comes with a 3 way Air Swing which ensures quick and uniform cooling.
Fully Functional Remote Control:
Convenience of controlling all the functions of peoples Air Conditioner at their fingertips.
GODREJ SPLIT AIR CONDITIONERS:
It has the voltage range of 198-264 and consumes 1800 watts of power.
Anti Bacteria Filter:
Godrej Air-Conditioner comes with a unique Anti-Bacteria Filter that helps eliminate germs and bacteria from the air thereby giving people healthy air to breathe.
Digital Temperature Display:
The Digital Temperature Display on the remote handset allows people to view the set temperature.
Dehumidifier:
Gives you that crisp hill-station cooling by removing excess moisture.
24 Hour-On-Off- Timer :
Allows you to turn ON or turn OFF the Air-Conditioner at any time preset by you. So no hassles of constantly keeping track of the functioning of the Air-Conditioner.
Sleep Mode:
The set temperature changes automatically and increases by 2oC after 2 hours ensuring you get a comfortable night's sleep and also maximum energy efficiency.
Super Silent Compressor:
Godrej Air-Conditioner has a highly efficient Rotary Compressor which helps to add to your comfort level by keeping noise levels to it's bare minimum
Hitachi Logicool Window ACs
Logicool - The Logicool microprocessor controls for unmatched efficiency.
Remocon-A full function remote that is extremely user friendly.
One Touch Intellikey -The Ac is free from complicated knobs for operating convenience.
Kaimin Mode-It adjusts temperature to the body of the person in the night. This helps to save power upto 34%.
Smart Sensor-It senses the temperature around the person and not around the AC grille.
Power Saver Mode-It helps to save power upto 25%.
Auto Return-In the unlikely event of the power turning off, the Logicool controller memorises the last settings to restart, on restoration of power.
Dialogue Window-It displays the selected mode perfectly for the convenience.
Detachable Grills-This arrangement helps to clean the ac and place them back easily.
Hitachi Logicool Split Air-conditioners
1) Logicool - This helps to set the temperature required for a later period. It varies fan speed automatically.
2) Remocon - It has got a full function remote which makes the operation easy.
3) Sleep Function - This helps to adjust the temperature to a person’s body temperature through the night.Thus it also helps to save the power upto 34%.
4) Filter Clean Indicator - It gives intimation for filter cleaning.
5) Real Time Clock - It displays the time.
6) On/Off Timer. - It helps to programme the on and off sequence electronically as per the requirements.
7) Auto Dry - This removes excess humidit, to make the room more comfortable.
8) Dialogue Window - It displays the selected mode forthe convenience o the user.
9) Power Saver mode - It helps to save power upto 25%.
10) Wonder Flap - It ensures uniform distribution of air.
11) Powerful Mode - It accelerates cooling for quick pulldown of heat.
12) New Age Filament Filter - It cleans pollen and dust. It provides better indoor air quality.
13) Auto Swing - It ensures optimum distribution of air flow in the room.
14) Koukin Filter - It is an anti bacteria filter which helps to purify the air.
Hitachi Logicool air-conditioners are also doing very well in the market.
They have helped the brand to increase its market share from 12% to 15% in the room AC segment.
Their use of technology is mainly restricted to make the operations easy and convenient.
They have not been able to provide any other path breaking service in comparison to LG. The features offer only those benefits that are present in the other brands also thus reducing the scope for individuality.
Whatever features are different from other ACs can also not act as the USP because they are not value driven and only add glamour to the product
Technology is that aspect of ACs, which is getting standardized in the Indian market. The market is full of foreign brands from Japan, United States of America, Korea that are big players in the major part of the world.
All of them are spending a lot on research and development to provide the same functions and features as the other brands are providing so as to compete on an equal platform. LG has been able to differentiate its technology with respect to PLASMA technology in their split ACs that have the most systematic and reliable technology to generate pure and healthy air.
They have been able to carve out a niche for themselves in the room ac market becoming the no1 player in the market thanks to their focused attitude and strategy towards providing health air conditioners.
All other brands have now started offering pure air benefits by incorporating filters etc. as part of their technology.
A) LG Health Air System Window ACs
1) Unique Anti- Bacteria Filter
It removes all dust from the air in the room. It inhibits bacteria proliferation and prevents other disease causing germs from entering the room.
2) Louvre Fins and Grooved copper Tubing
Each louvre fin has small heat radiating pores that boost heat exchange effectiveness and improve cooling efficiency. While the grooved copper tubing ensures maximum exposure of the inner tube surface to the refrigerant, thus enhancing heat transfer.
3) Hydrophilic Coating
Thanks to the hydrophilic coated aluminium fins, the angle of contact between water droplets ( that form due to condensation of atmospheric moisture)and the fin is less than 80 degrees as in the case for uncoated aluminium. This minimises air resistance and ensures optimal cooling performance.
4) 4-Way Air Deflection System and Auto Swing
Adjustable Front louvres help to direct air flow both horizontally and vertically, while the air circulation vents swing constantly from side to side, directing cool air to every corner of the room.
5) Tropical Rotary Compressor
The new Tropical Rotary Compressor not only offers more cooling during the peak of summer, it also resists voltage fluctuation. Thereby considerably reducing power consumption and providing more comfortable surrounding, which leads to higher efficiency and performance.
6) Reversible Open Air Grille & One Touch Air Filter
This arrangement realizes easy ejection of air filter from the unit regardless of installation place.
1) LG Health Air System Split Air conditioners
1) Air Purifying Filter
The filtering sytem utilizes two filters. The Electrostatic Filter removes the finest dust particles and even tobacco,smoke and pollen.The De -odourizing filter removes unpleasant odours, especially those caused by airbone fungi
a) Anti- Fungus Filter
It prevents the breeding of germs such as bacteria and mould which are harmful to the human respiratory tract.
b) Electrostatic and De-odourising Filter
It removes minute dust particles by electric dust collection method and effectivelty eliminates odours by the appliction of a high efficiency De-odourzing Filter.
c) Anti-Bacteria Filter
This function is for quick cooling.In this mode , strong and cool.air is blown at high speeds for 30 minutes until the temperature reaches 18 degrees celsius.
4) Air Flow System
These air conditioners utilize a stremlined air fan and a unique design which create smooth air flow from the air conditonerso that it operates under the lowest noise level.The cross fan , stabilizer and rear guide which cause noise have been redesigned by hydraulic engineering. The number of revolutions have been decreased while incresing the amount of wind. With the best structure gor the air path, the amount of friction has been decreased which has helped to reduce the noise level drastically.
5) Frost -proof Evaporator Pipe
The outdoor fan motor stops when the indoor coil temperature falls below 3 degree celsius and restarts after the coil temperature rises above 6 degree celsius after 90 seconds. It prevents damage to the compressor by ensuring that the refrigerant does not freeze.
6) Auto Operation
It sets the temperature , swithches the fan speed, swings the vertical air direction louvres up and down by a single selecton auto operation mode. All in accordance with fuzzy logic, dependingg on the current temperature.
7) Sleep Mode Auto Control
A touch of the sleep mode button automatically programs the air conditioner to turn off, controls the indoor fan speed and adjusts the setting temperature. Thus it ensures a more comfortable sleep.
8) Auto Restart Function
When the power comes back after a sudden failure , the air conditioner restarts automatically in the same operation condition as before the power cut
.
9) 4 Way Auto Swing
This function blows air simultaneously in four directions, distributing cool air evenly across the room.
10) With the use of a newly designed compressor , humidity is eliminated to create a comfortable atmosphere without over-cooling the room. Thus, avoiding any abrupt, unhealthy drop or increase in body temperature.
11) Efficient Energy Utilization
The advanced grooved copper tubing and Z -louvre fins maximise heat exchange efficiency. Thus helps to reduce power consumption and thus reduces the bills.
12) 2 Way Auto Swing
Hot or cold air gets evenly distributed throughout the room as the auto swing function blows the air in two directions.
13) Child Lock Function
The function prevents children or others from tampering with the control buttons on the unit.The buttons on the indoor display panel can be locked. The unit can then be controlled by the remote.
14) 7 hour On/Off Timer
This function allows a person to set the timer from 1 hour to a maximum of 7 hours. The AC comes with a fully operational remote control..
GODREJ WINDOW AIR – CONDITIONERS
It’s Window ac’s are having rotary compressor and have voltage range of 200-250 .it consumes 1300 watts of power and have synthetic filter.
Super silent compressor:
Godrej Air-Conditioner has a highly efficient Rotary Compressor which helps to add to comfort level by keeping noise levels to it's bare minimum.
Digital Temperature Display:
The Digital Temperature Display allows people to set and view the desired ambient temperature. So they can constantly monitor the cooling best suited to their needs.
Memory Back up :
This feature ensures that even after a power cut, Air-Conditioner returns back to its original setting. So people don't need to reset it.
Dehumidifier:
Gives people that crisp hill-station cooling by removing excess moisture.
12 Hour-On-Off- Timer :
Allows people to turn ON or turn OFF the Air-Conditioner at any time preset by them. So no hassles of constantly keeping track of the functioning of the Air-Conditioner.
3 Way Air Swing:
The Godrej Air-Conditioner comes with a 3 way Air Swing which ensures quick and uniform cooling.
Fully Functional Remote Control:
Convenience of controlling all the functions of peoples Air Conditioner at their fingertips.
GODREJ SPLIT AIR CONDITIONERS:
It has the voltage range of 198-264 and consumes 1800 watts of power.
Anti Bacteria Filter:
Godrej Air-Conditioner comes with a unique Anti-Bacteria Filter that helps eliminate germs and bacteria from the air thereby giving people healthy air to breathe.
Digital Temperature Display:
The Digital Temperature Display on the remote handset allows people to view the set temperature.
Dehumidifier:
Gives you that crisp hill-station cooling by removing excess moisture.
24 Hour-On-Off- Timer :
Allows you to turn ON or turn OFF the Air-Conditioner at any time preset by you. So no hassles of constantly keeping track of the functioning of the Air-Conditioner.
Sleep Mode:
The set temperature changes automatically and increases by 2oC after 2 hours ensuring you get a comfortable night's sleep and also maximum energy efficiency.
Super Silent Compressor:
Godrej Air-Conditioner has a highly efficient Rotary Compressor which helps to add to your comfort level by keeping noise levels to it's bare minimum
Hitachi Logicool Window ACs
Logicool - The Logicool microprocessor controls for unmatched efficiency.
Remocon-A full function remote that is extremely user friendly.
One Touch Intellikey -The Ac is free from complicated knobs for operating convenience.
Kaimin Mode-It adjusts temperature to the body of the person in the night. This helps to save power upto 34%.
Smart Sensor-It senses the temperature around the person and not around the AC grille.
Power Saver Mode-It helps to save power upto 25%.
Auto Return-In the unlikely event of the power turning off, the Logicool controller memorises the last settings to restart, on restoration of power.
Dialogue Window-It displays the selected mode perfectly for the convenience.
Detachable Grills-This arrangement helps to clean the ac and place them back easily.
Hitachi Logicool Split Air-conditioners
1) Logicool - This helps to set the temperature required for a later period. It varies fan speed automatically.
2) Remocon - It has got a full function remote which makes the operation easy.
3) Sleep Function - This helps to adjust the temperature to a person’s body temperature through the night.Thus it also helps to save the power upto 34%.
4) Filter Clean Indicator - It gives intimation for filter cleaning.
5) Real Time Clock - It displays the time.
6) On/Off Timer. - It helps to programme the on and off sequence electronically as per the requirements.
7) Auto Dry - This removes excess humidit, to make the room more comfortable.
8) Dialogue Window - It displays the selected mode forthe convenience o the user.
9) Power Saver mode - It helps to save power upto 25%.
10) Wonder Flap - It ensures uniform distribution of air.
11) Powerful Mode - It accelerates cooling for quick pulldown of heat.
12) New Age Filament Filter - It cleans pollen and dust. It provides better indoor air quality.
13) Auto Swing - It ensures optimum distribution of air flow in the room.
14) Koukin Filter - It is an anti bacteria filter which helps to purify the air.
Hitachi Logicool air-conditioners are also doing very well in the market.
They have helped the brand to increase its market share from 12% to 15% in the room AC segment.
Their use of technology is mainly restricted to make the operations easy and convenient.
They have not been able to provide any other path breaking service in comparison to LG. The features offer only those benefits that are present in the other brands also thus reducing the scope for individuality.
Whatever features are different from other ACs can also not act as the USP because they are not value driven and only add glamour to the product