Description
COMPARATIVE STUDY BETWEEN LAKME AND REVLON
PROJECT REPORT On
COMPARATIVE STUDIES BETWEEN LAKME AND REVLON WITH THE REFRENCE OF THEIR PRODUCTS
V/s
SUBMITTED IN THE PARTIAL FULFILLMENT TOWARDS THE AWARD OF B.B.A (Gen.), 3rd SEM BATCH : 2010-2013
DR. BHIM RAO AMBEDHKAR University ARYAN INSTITUTE OF MANA EMENT AND COMPUTER STUDIES Sector 13, Avas V !as Co"on#,A$ra
F!"#$ty #i%e S#&'itte% &y( M%S. A&A%'A &(%)A* H('E+ AGA%)A*
DR.BHIM RAO AMBEDKAR UNIVERSITY, AGRA
CERTIFICATE Certi)ie% t*!t Ms. Honey agarwa +) Ary!n instit#te +) '!n!,e'ent +) "+'-#ter st#%ies *!s s#&'itte% *er -r+.e"t re-+rt entit$e% !COMPARATIVE STUDIES BETWEEN LAKME AND REVLON WITH THE REFRENCE OF THEIR PRODUCTS" #n%er t*e ,#i%!n"e +) Mrs. A,arna &or-a". A)ter "+'-$eti+n it s#""ess)#$$y in t*e )#$)i$$'ent +) re/#ire'ent )+r t*e !0!r% +) %e,ree +) &!"*e$+r +) &#siness !%'inistr!ti+n +) !Aryan #ns$#$%$e o& 'anage'en$ o& (o')%$er s$%*#es".
Dr. S.K. #-t! AJAY SHARMA 1Dire"t+r2 1He!% +) %e-t.2 1AIMCS2
AKNOWLEDGEMENT
I HA3E REAT PLEASURE IN PRESENTIN MY PROJECT ENTITLED LAKME AND RE3LON. I TAKE THIS AN OPPORTUNITY TO E4PRESS MY DEEPEST RATITUDE 5 INEPTNESS TO ALL THOSE WHO CONTRIBUTED INDIRECTLY THEIR 3ALUABLE TIME 5 ASSISTED ME IN MY PROJECT. I WOULD LIKE TO THANK MY PROJECT UIDES6 ALL THE FACULTY MEMBERS. FOR THIS APPRO3AL 5 ALSO FOR HER 3ALUABLE 5 SUPPORT IN COMPLETIN RE3LON. UIDANCE MY PROJECT OF
COMPARATI3E STUDIES BETWEEN LAKME AND
LAST BUT NOT THE LEAST I WOULD LIKE TO E4PRESS MY SINCERE THANKS TO THOSE WHO DIRECTLY 5 INDIRECTLY HELPED IN THIS PROJECT.
C('TE'TS
? Intr+%#"ti+n ? Brie) +vervie0 +) '!r7etin, str!te,ies. ? C+'-!ny Pr+)i$e +) L!7'e ? C+'-!ny Pr+)i$e +) Rev$+n ? 3!ri+#s M!r7etin, str!te,ies !%+-te% &y t*e t0+ C+'-!ny !$+n, 0it* -r+%#"t -r+)i$e ? O&.e"tives +) t*e St#%y ? Rese!r"* Met*+%+$+,y ? D!t! An!$ysis 5 Inter-ret!ti+n ? S#,,esti+ns !n% Re"+''en%!ti+ns ? S#''!ry 5 C+n"$#si+n ? A--en%i8 ? 9#esti+nn!ire
? Bi&$i+,r!-*y
.'T%(/0CT.('
Wit*in ! s*+rt s-!n +) t*e $!st )ive:si8 ye!rs6 t*e #se +) "+s'eti"s &y In%i!n "+ns#'ers *!s in"re!se% si,ni)i"!nt$y 0it* '+re !n% '+re 0+'en !n% 'en t!7in, ,re!ter interest in -ers+n!$ ,r++'in,6 in"re!sin, %is-+s!&$e in"+'es6 "*!n,in, $i)e sty$es6 in)$#en"e +) s!te$$ite te$evisi+n !n% ,re!ter -r+%#"t "*+i"e !n% !v!i$!&i$ity. Wit* t*e %e'!n% )+r "+s'eti"s +n t*e rise !n% t*e +-enin, #- +) t*e '!r7et t+ )+rei,n "+'-!nies6 '!ny +) t*e 0+r$%;s -+-#$!r "+s'eti"s &r!n%s entere% t*e In%i!n '!r7et in t*e e!r$y !n% 'i%:nineties !n% s+'e '+re *!ve set t*eir si,*ts +n In%i!. T*is "+s'eti"s !n% -ers+n!$ "!re in%#stry *!s &een ,r+0in, !t !n !ver!,e r!te +) ? DA.AE in +t*er Asi!n "+#ntries. H+0ever6 0it* "*!n,in, $i)esty$es6 *i,*er %is-+s!&$e in"+'es6 in"re!sin,
!%vertisin,6 -enetr!ti+n +) s!te$$ite te$evisi+n6 !0!reness +) t*e 0estern 0+r$% !n% ,r+0in, i'-+rt!n"e +) &e!#ty -!,e!nts6 t*ere *!ve &een si,ni)i"!nt "*!n,es !n% #se +) "+s'eti"s is +n t*e rise. A$s+6 0it* t*e &++' in t*e In%i!n )!s*i+n 0+r$% !n% t*e ,r+0t* in t*e te$evisi+n in%#stry6 t*ere *!s &een ! rise in %e'!n% )+r -r+)essi+n!$ &e!#ty "!re -r+%#"ts. C+s'eti" "+'-!nies in In%i! !re -$!"in, in"re!sin, e'-*!sis +n '!r7et rese!r"* !n% t!r,etin, ne0 '!r7et se,'ents s#"* !s teen!,ers6 'en !n% y+#n, 0+'en. C+s'eti"s "+nstit#te t*e *i,* ,r+0t* se,'ents. N!i$ en!'e$s !n% $i-sti"7s !""+#nt )+r !r+#n% AE -er"ent +) t+t!$ "+$+r "+s'eti" s!$es in In%i!. L!7'e6 ! &r!n% +ri,in!$$y intr+%#"e% &y t*e T!t! ,r+#- +) In%i!6 n+0 &+#,*t +ver &y Hin%#st!n Lever 1HLL2 +) t*e Uni$ever ,r+#-6 Ti-s 5 T+es6 !n+t*er %+'esti" -$!yer6 !n% Rev$+n %+'in!te t*e US> A= 'i$$i+n "+$+r "+s'eti"s '!r7et. M#$tin!ti+n!$s6 Rev$+n +) t*e U.S. !n% LFOre!$Fs M!y&e$$ine *!s ! %+'in!nt s*!re +) t*e s'!$$ -re'i#' $i-sti"7s !n% n!i$ en!'e$s '!r7et. M!ss:'!r7et -r+%#"ts
!""+#nt )+r ! '!.+r s*!re6 0*i$e t*e -re'i#' se,'ent !""+#nts +n$y )+r ! 'ere B -er "ent in $i-sti"7s !n% E -er "ent in n!i$ en!'e$s. Li-sti"7s !""+#nt )+r ne!r$y ! t*ir% +) t*e '!r7et !t US>
COMPARATIVE STUDY BETWEEN LAKME AND REVLON
PROJECT REPORT On
COMPARATIVE STUDIES BETWEEN LAKME AND REVLON WITH THE REFRENCE OF THEIR PRODUCTS
V/s
SUBMITTED IN THE PARTIAL FULFILLMENT TOWARDS THE AWARD OF B.B.A (Gen.), 3rd SEM BATCH : 2010-2013
DR. BHIM RAO AMBEDHKAR University ARYAN INSTITUTE OF MANA EMENT AND COMPUTER STUDIES Sector 13, Avas V !as Co"on#,A$ra
F!"#$ty #i%e S#&'itte% &y( M%S. A&A%'A &(%)A* H('E+ AGA%)A*
DR.BHIM RAO AMBEDKAR UNIVERSITY, AGRA
CERTIFICATE Certi)ie% t*!t Ms. Honey agarwa +) Ary!n instit#te +) '!n!,e'ent +) "+'-#ter st#%ies *!s s#&'itte% *er -r+.e"t re-+rt entit$e% !COMPARATIVE STUDIES BETWEEN LAKME AND REVLON WITH THE REFRENCE OF THEIR PRODUCTS" #n%er t*e ,#i%!n"e +) Mrs. A,arna &or-a". A)ter "+'-$eti+n it s#""ess)#$$y in t*e )#$)i$$'ent +) re/#ire'ent )+r t*e !0!r% +) %e,ree +) &!"*e$+r +) &#siness !%'inistr!ti+n +) !Aryan #ns$#$%$e o& 'anage'en$ o& (o')%$er s$%*#es".
Dr. S.K. #-t! AJAY SHARMA 1Dire"t+r2 1He!% +) %e-t.2 1AIMCS2
AKNOWLEDGEMENT
I HA3E REAT PLEASURE IN PRESENTIN MY PROJECT ENTITLED LAKME AND RE3LON. I TAKE THIS AN OPPORTUNITY TO E4PRESS MY DEEPEST RATITUDE 5 INEPTNESS TO ALL THOSE WHO CONTRIBUTED INDIRECTLY THEIR 3ALUABLE TIME 5 ASSISTED ME IN MY PROJECT. I WOULD LIKE TO THANK MY PROJECT UIDES6 ALL THE FACULTY MEMBERS. FOR THIS APPRO3AL 5 ALSO FOR HER 3ALUABLE 5 SUPPORT IN COMPLETIN RE3LON. UIDANCE MY PROJECT OF
COMPARATI3E STUDIES BETWEEN LAKME AND
LAST BUT NOT THE LEAST I WOULD LIKE TO E4PRESS MY SINCERE THANKS TO THOSE WHO DIRECTLY 5 INDIRECTLY HELPED IN THIS PROJECT.
C('TE'TS
? Intr+%#"ti+n ? Brie) +vervie0 +) '!r7etin, str!te,ies. ? C+'-!ny Pr+)i$e +) L!7'e ? C+'-!ny Pr+)i$e +) Rev$+n ? 3!ri+#s M!r7etin, str!te,ies !%+-te% &y t*e t0+ C+'-!ny !$+n, 0it* -r+%#"t -r+)i$e ? O&.e"tives +) t*e St#%y ? Rese!r"* Met*+%+$+,y ? D!t! An!$ysis 5 Inter-ret!ti+n ? S#,,esti+ns !n% Re"+''en%!ti+ns ? S#''!ry 5 C+n"$#si+n ? A--en%i8 ? 9#esti+nn!ire
? Bi&$i+,r!-*y
.'T%(/0CT.('
Wit*in ! s*+rt s-!n +) t*e $!st )ive:si8 ye!rs6 t*e #se +) "+s'eti"s &y In%i!n "+ns#'ers *!s in"re!se% si,ni)i"!nt$y 0it* '+re !n% '+re 0+'en !n% 'en t!7in, ,re!ter interest in -ers+n!$ ,r++'in,6 in"re!sin, %is-+s!&$e in"+'es6 "*!n,in, $i)e sty$es6 in)$#en"e +) s!te$$ite te$evisi+n !n% ,re!ter -r+%#"t "*+i"e !n% !v!i$!&i$ity. Wit* t*e %e'!n% )+r "+s'eti"s +n t*e rise !n% t*e +-enin, #- +) t*e '!r7et t+ )+rei,n "+'-!nies6 '!ny +) t*e 0+r$%;s -+-#$!r "+s'eti"s &r!n%s entere% t*e In%i!n '!r7et in t*e e!r$y !n% 'i%:nineties !n% s+'e '+re *!ve set t*eir si,*ts +n In%i!. T*is "+s'eti"s !n% -ers+n!$ "!re in%#stry *!s &een ,r+0in, !t !n !ver!,e r!te +) ? DA.AE in +t*er Asi!n "+#ntries. H+0ever6 0it* "*!n,in, $i)esty$es6 *i,*er %is-+s!&$e in"+'es6 in"re!sin,
!%vertisin,6 -enetr!ti+n +) s!te$$ite te$evisi+n6 !0!reness +) t*e 0estern 0+r$% !n% ,r+0in, i'-+rt!n"e +) &e!#ty -!,e!nts6 t*ere *!ve &een si,ni)i"!nt "*!n,es !n% #se +) "+s'eti"s is +n t*e rise. A$s+6 0it* t*e &++' in t*e In%i!n )!s*i+n 0+r$% !n% t*e ,r+0t* in t*e te$evisi+n in%#stry6 t*ere *!s &een ! rise in %e'!n% )+r -r+)essi+n!$ &e!#ty "!re -r+%#"ts. C+s'eti" "+'-!nies in In%i! !re -$!"in, in"re!sin, e'-*!sis +n '!r7et rese!r"* !n% t!r,etin, ne0 '!r7et se,'ents s#"* !s teen!,ers6 'en !n% y+#n, 0+'en. C+s'eti"s "+nstit#te t*e *i,* ,r+0t* se,'ents. N!i$ en!'e$s !n% $i-sti"7s !""+#nt )+r !r+#n% AE -er"ent +) t+t!$ "+$+r "+s'eti" s!$es in In%i!. L!7'e6 ! &r!n% +ri,in!$$y intr+%#"e% &y t*e T!t! ,r+#- +) In%i!6 n+0 &+#,*t +ver &y Hin%#st!n Lever 1HLL2 +) t*e Uni$ever ,r+#-6 Ti-s 5 T+es6 !n+t*er %+'esti" -$!yer6 !n% Rev$+n %+'in!te t*e US> A= 'i$$i+n "+$+r "+s'eti"s '!r7et. M#$tin!ti+n!$s6 Rev$+n +) t*e U.S. !n% LFOre!$Fs M!y&e$$ine *!s ! %+'in!nt s*!re +) t*e s'!$$ -re'i#' $i-sti"7s !n% n!i$ en!'e$s '!r7et. M!ss:'!r7et -r+%#"ts
!""+#nt )+r ! '!.+r s*!re6 0*i$e t*e -re'i#' se,'ent !""+#nts +n$y )+r ! 'ere B -er "ent in $i-sti"7s !n% E -er "ent in n!i$ en!'e$s. Li-sti"7s !""+#nt )+r ne!r$y ! t*ir% +) t*e '!r7et !t US>