Rollins, Inc. is the company started as Rollins Broadcasting in 1948. Founded by entrepreneur John W. Rollins and his brother, O. Wayne Rollins. The company, originally financed in large part by John Rollins' auto dealerships, began as Rollins Broadcasting when the brothers purchased a radio station in Virginia. The company grew to include other radio stations, a television station, Orkin, Inc., Western Pest Services, The Industrial Fumigant Company, a trucking concern (later sold to Penske Truck Leasing), a hazardous waste disposal service, and a cable television company.
Rollins, Inc. is a premier North American consumer and commercial services company. Through its wholly owned subsidiaries, Orkin, Inc., PCO Services, HomeTeam Pest Defense, Western Pest Services, and The Industrial Fumigant Company, the Company provides essential pest control services and protection against termite damage, rodents and insects to over 2 million customers in the United States, Canada, Mexico, Central America, the Caribbean, the Middle East and Asia from over 500 locations.
Rollins, Inc. is a leading consumer service company in the United States, providing termite and pest control, lawn care, plantscaping and protective services to more than 1.6 million residential and commercial customers. Rollins derives the majority of its revenues and profits from Orkin Pest Control, the largest operation of its type in the world, with branches in 49 states, the District of Columbia, Canada, Mexico, and Puerto Rico and one of only two national concerns in its field. Rollins' other divisions include Rollins Protective Services, which custom designs, installs, maintains, and monitors wireless and hardwired residential and commercial security systems; Orkin Lawn Care, which provides fertilization, weed and insect control, seeding, aeration, and tree and shrub care services; and Orkin Plantscaping, the second largest operation of its kind in the country involved in the design, installation, and maintenance of plants it rents and sells to commercial customers.
Rollins, Inc. began as Rollins Broadcasting, Inc. in the 1940s, though the company's Orkin Pest Control business is older, having been founded in 1901 and acquired by Rollins in the 1960s. Rollins Broadcasting was co-founded by O. Wayne Rollins, who was raised in rural Georgia and worked in a cotton mill during the Depression era, and his brother, John Rollins. Together they formed Rollins Broadcasting, a partnership based on a simple strategy: Wayne Rollins would acquire a small Virginia radio station that would advertise his brother's car dealership.
Wayne Rollins became president of Rollins Broadcasting and guided an expansion of its media interests which by 1960 included six radio stations and three television stations in the eastern United States. In 1961, the company went public and was listed on the American Stock Exchange. Also that year, the company began diversifying, acquiring Tribble Advertising Company of Texas, which launched Rollins' outdoor advertising/billboard business. In 1962, Rollins acquired its tenth broadcasting station with the purchase of its first west coast media operation, KDAY radio station in Los Angeles.
In 1963, Rollins expanded its outdoor advertising business further south when it acquired Vendors S.A., a Mexican company which marked Rollins entry into international operations. During the first half of 1964, Rollins acquired Satin Soft Cosmetics and also entered the citrus-fruit growing business, planting groves on acreage it had acquired in south-central Florida during the late-1950s.
Rollins, Inc., incorporated in 1948, is an international service company, which provides pest and termite control services through its wholly owned subsidiaries to both residential and commercial customers in North America with international franchises in Mexico, Central America, the Caribbean, the Middle East, Asia, the Mediterranean and Europe. Orkin, LLC (Orkin), a wholly owned subsidiary of the Company provides customized services from over 400 locations. Orkin serves customers in the United States, Canada, Mexico, Central America, the Caribbean, the Middle East, Asia, the Mediterranean and Europe providing essential pest control services and protection against termite damage, rodents and insects to homes and businesses, including hotels, food service establishments, food manufacturers, retailers and transportation companies. Orkin operates under the Orkin, and PCO Services, Inc. trademarks and the Acurid service mark.
PCO Services (PCO), a wholly owned subsidiary of Orkin is a pest control service provider in Canada. Western Pest Services (Western), The Industrial Fumigant Company (IFC), HomeTeam Pest Defense (HomeTeam) and Crane Pest Control (Crane) are the Company’s wholly owned subsidiaries. Western is primarily a pest control service company and its business complements the services Orkin offers focusing on the northeastern United States. IFC provides pest management services and sanitation services and products to the food and commodity industries. HomeTeam provides services to homebuilders nationally. Crane's primary service is commercial pest control serving northern California and the Reno/Tahoe basin.
Rollins, Inc. competes with Terminix, Ecolab and Rentokil.
During the late 1980s, RPS opened an expanded Technical Center in Atlanta, upgraded the computerized operating systems at its three alarm monitoring centers, acquired two security firms, and entered the Chicago residential security market. In 1989, Orkin--the only pest control business maintaining a continuous national television and outdoor advertising program--launched its "Exterminator" advertising campaign designed to reinforce the recognition of Orkin's name while using the robotic Exterminator to suggest that the firm was the service company of the future. For 1989, Rollins sales climbed above $400 million (for the first time since the 1984 spinoffs) while profits remained flat due to unusual weather conditions that reduced the termite swarm period and delayed the start-up season for lawn care.
During the slow-growth period of late 1980s, Rollins began focusing on lowering turnover among both customers and employees by initiating a program that increased employee recruiting, training, and compensation. Early the following decade, Rollins initiated a total quality improvement plan, beginning with corporate management and designed to eventually touch the company's entire work force with additional quality training.
Rollins entered the 1990s introducing a new division, a new foam termiticide, and new security systems. In 1990, Rollins formed Orkin Plantscaping to sell and rent flowering and green plants principally to commercial customers such as upscale hotels, office buildings, and shopping malls. Also that year, Orkin Termite and Pest Control division, after four years of development work, became the first business in its field to employ a foam termiticide. The pest control division, seeking ways to develop low-cost sales leads, also introduced a toll-free phone line--offering free termite inspections--in conjunction with its Exterminator commercials. In 1990, RPS launched a new automated alarm monitoring system and introduced the Rollins' System VI and the hardwired Vista LX System. The System VI, consisting of a network of alarm sensors and devices communicating directly with one of the company's three, 24-hour alarm monitoring centers, featured one-touch system activation, multiple zone security, and house lighting controls while the Vista LX system combined hardwired and wireless features.
In 1991, O. Wayne Rollins died unexpectedly after entering a hospital for a pacemaker implant. A near-billionaire and one of Florida's largest landowners and biggest cattle barons, Rollins had an estimated net worth of $930 million and had been one of Atlanta's most generous philanthropists. Randall Rollins succeeded his father as chairperson and chief executive while Gary Rollins remained president.
In 1991, the company launched a "Zero Pest" guarantee designed to attract premium commercial pest control accounts from sources such as upscale restaurants and major hotels as well as to complement the company's toll-free inspection hotline, which was generating increasing numbers of residential sales leads. In 1991, RPS introduced its Quality-Plus system, targeting the middle-income family and small business markets, and the following year the security division expanded its cross-marketing programs with other Rollins operations and opened new commercial offices. In 1991, Orkin Plantscaping acquired operations in Dallas, Nashville, and Denver and the following year purchased operations in Portland, San Diego, and Seattle, as it became the second largest plantscaping concern in the country. In 1992, with increased sales generated by three of its four divisions, Rollins' revenues rose more than $50 million and climbed above $500 million for the first time&mdashø $528 million--while net income rose to $38 million.
While Rollins pest control, security, and plantscaping services were growing during the early 1990s, Orkin Lawn Care continued to struggle, resulting in further departures from unprofitable markets. In 1991, Orkin Lawn Care abandoned California and the following year bowed out of parts of the Northeast and Midwest. A slowing of industry growth and an increase in competition caused the lawn care operation to boost its prices and redirect marketing activities to focus on direct sales and forced the operation to retreat from some of its territory. By 1993, the lawn care division had been pared back to a 32-branch area, largely in territory familiar to Rollins: the Southeast and the sunbelt region.
In 1993, Orkin Plantscaping, then serving 16 states, opened a new Dallas distribution center to consolidate purchasing, warehousing, and distribution of plants and supplies. Also that year, Orkin Pest Control introduced a 24-hour hotline and launched a new agribusiness service designed to help dairy farmers in the control of the common fly. In September 1993, the Smithsonian National Museum of Natural History's insect zoo was renamed the O. Orkin Insect Zoo after the company donated $500,000 for its expansion and renovation. Taking aiming at its core residential market, RPS introduced a mid-priced security system product, Protector. Moreover, Orkin Lawn Care introduced its Total Lawn Care (TLC) service, an expanded all-inclusive lawn service, and began a training school for its lawn care technicians and managers. For 1993, Rollins--for the seventh consecutive year--was ranked by Forbes as the nation's best services company, as revenues rose to more than $575 million and net income increased to $44.5 million, marking the company's fourth consecutive year recording double-digit earnings increases.
Rollins, Inc. moved into the mid-1990s with the Rollins family owning in excess of 41 percent of the company's common stock and occupying three of the company's seven director seats. The Orkin Pest Control division continued to pace Rollins' revenues and earnings and had only one national competitor in the fragmented and growing near $4 billion pest control industry, which was still in the process of slowly consolidating. In looking to the future, Rollins anticipated increased acquisition activity--which had slowed considerably during the late 1980s and early 1990s due to high asking prices--particularly in the area of local and regional pest control operations and possibly those which could extend operations into Canada and Europe. Rollins Protective Services, generating about ten percent of the company's revenues, appeared to be gaining momentum as it increased cross-marketing programs with other company divisions and expanded its product line in both residential and commercial market segments. Rollins was also hoping that its plantscaping operation, generating about five percent of Rollins' annual sales, could become the first national concern of its kind and that the company's determination to continue in the lawn care business, generating about five percent of Rollins' revenues, would eventually become profitable. With continued attention to customer and employee retention paying dividends as the company neared the mid-decade mark, Rollins appeared to have sound reasons to believe it could reach its goal of becoming a billion-dollar company by the year 2000.
OVERALL
Beta: 0.49
Market Cap (Mil.): $3,037.01
Shares Outstanding (Mil.): 147.43
Annual Dividend: 0.28
Yield (%): 1.36
FINANCIALS
ROL Industry Sector
P/E (TTM): 33.47 16.22 18.80
EPS (TTM): 7.13 -- --
ROI: 25.55 5.40 4.19
ROE: 31.79 8.21 7.33
Statistics:
Public Company
Incorporated: 1948 as Rollins Broadcasting, Inc.
Employees: 10,000
Sales: $575.8 million
Stock Exchanges: New York Pacific Philadelphia Chicago Boston
SICs: 7342 Disinfecting & Pest Control Services; 7382 Security Systems Services; 0782 Lawn & Garden Services; 0781 Landscape Counselling & Planning; 7389 Business Services, Not Elsewhere Classified; 5992 Florists; 5191 Farm Supplies
Name Age Since Current Position
R. Randall Rollins 79 2001 Chairman of the Board
Gary Rollins 66 2001 President, Chief Executive Officer, Chief Operating Officer, Director
Harry Cynkus 61 2010 Chief Financial Officer, Senior Vice President, Treasurer
Rob Crigler 2011 Vice President - Global Digital Strategy and Integrated Marketing
Eugene Iarocci 64 2011 Vice President
Bob Wanzer 57 2011 Vice President
John Wilson 53 2010 Vice President
Thomas Luczynski 54 2010 Corporate Secretary
Wilton Looney 91 1975 Independent Director
Bill Dismuke 74 1984 Independent Director
Henry Tippie 84 1974 Independent Presiding Director
James Williams 77 1978 Independent Director
Thomas Lawley 64 2006 Independent Director
Larry Prince 72 2009 Independent Director
Address:
2170 Piedmont Road N.E.
Atlanta, Georgia 30324
U.S.A.
Rollins, Inc. is a premier North American consumer and commercial services company. Through its wholly owned subsidiaries, Orkin, Inc., PCO Services, HomeTeam Pest Defense, Western Pest Services, and The Industrial Fumigant Company, the Company provides essential pest control services and protection against termite damage, rodents and insects to over 2 million customers in the United States, Canada, Mexico, Central America, the Caribbean, the Middle East and Asia from over 500 locations.
Rollins, Inc. is a leading consumer service company in the United States, providing termite and pest control, lawn care, plantscaping and protective services to more than 1.6 million residential and commercial customers. Rollins derives the majority of its revenues and profits from Orkin Pest Control, the largest operation of its type in the world, with branches in 49 states, the District of Columbia, Canada, Mexico, and Puerto Rico and one of only two national concerns in its field. Rollins' other divisions include Rollins Protective Services, which custom designs, installs, maintains, and monitors wireless and hardwired residential and commercial security systems; Orkin Lawn Care, which provides fertilization, weed and insect control, seeding, aeration, and tree and shrub care services; and Orkin Plantscaping, the second largest operation of its kind in the country involved in the design, installation, and maintenance of plants it rents and sells to commercial customers.
Rollins, Inc. began as Rollins Broadcasting, Inc. in the 1940s, though the company's Orkin Pest Control business is older, having been founded in 1901 and acquired by Rollins in the 1960s. Rollins Broadcasting was co-founded by O. Wayne Rollins, who was raised in rural Georgia and worked in a cotton mill during the Depression era, and his brother, John Rollins. Together they formed Rollins Broadcasting, a partnership based on a simple strategy: Wayne Rollins would acquire a small Virginia radio station that would advertise his brother's car dealership.
Wayne Rollins became president of Rollins Broadcasting and guided an expansion of its media interests which by 1960 included six radio stations and three television stations in the eastern United States. In 1961, the company went public and was listed on the American Stock Exchange. Also that year, the company began diversifying, acquiring Tribble Advertising Company of Texas, which launched Rollins' outdoor advertising/billboard business. In 1962, Rollins acquired its tenth broadcasting station with the purchase of its first west coast media operation, KDAY radio station in Los Angeles.
In 1963, Rollins expanded its outdoor advertising business further south when it acquired Vendors S.A., a Mexican company which marked Rollins entry into international operations. During the first half of 1964, Rollins acquired Satin Soft Cosmetics and also entered the citrus-fruit growing business, planting groves on acreage it had acquired in south-central Florida during the late-1950s.
Rollins, Inc., incorporated in 1948, is an international service company, which provides pest and termite control services through its wholly owned subsidiaries to both residential and commercial customers in North America with international franchises in Mexico, Central America, the Caribbean, the Middle East, Asia, the Mediterranean and Europe. Orkin, LLC (Orkin), a wholly owned subsidiary of the Company provides customized services from over 400 locations. Orkin serves customers in the United States, Canada, Mexico, Central America, the Caribbean, the Middle East, Asia, the Mediterranean and Europe providing essential pest control services and protection against termite damage, rodents and insects to homes and businesses, including hotels, food service establishments, food manufacturers, retailers and transportation companies. Orkin operates under the Orkin, and PCO Services, Inc. trademarks and the Acurid service mark.
PCO Services (PCO), a wholly owned subsidiary of Orkin is a pest control service provider in Canada. Western Pest Services (Western), The Industrial Fumigant Company (IFC), HomeTeam Pest Defense (HomeTeam) and Crane Pest Control (Crane) are the Company’s wholly owned subsidiaries. Western is primarily a pest control service company and its business complements the services Orkin offers focusing on the northeastern United States. IFC provides pest management services and sanitation services and products to the food and commodity industries. HomeTeam provides services to homebuilders nationally. Crane's primary service is commercial pest control serving northern California and the Reno/Tahoe basin.
Rollins, Inc. competes with Terminix, Ecolab and Rentokil.
During the late 1980s, RPS opened an expanded Technical Center in Atlanta, upgraded the computerized operating systems at its three alarm monitoring centers, acquired two security firms, and entered the Chicago residential security market. In 1989, Orkin--the only pest control business maintaining a continuous national television and outdoor advertising program--launched its "Exterminator" advertising campaign designed to reinforce the recognition of Orkin's name while using the robotic Exterminator to suggest that the firm was the service company of the future. For 1989, Rollins sales climbed above $400 million (for the first time since the 1984 spinoffs) while profits remained flat due to unusual weather conditions that reduced the termite swarm period and delayed the start-up season for lawn care.
During the slow-growth period of late 1980s, Rollins began focusing on lowering turnover among both customers and employees by initiating a program that increased employee recruiting, training, and compensation. Early the following decade, Rollins initiated a total quality improvement plan, beginning with corporate management and designed to eventually touch the company's entire work force with additional quality training.
Rollins entered the 1990s introducing a new division, a new foam termiticide, and new security systems. In 1990, Rollins formed Orkin Plantscaping to sell and rent flowering and green plants principally to commercial customers such as upscale hotels, office buildings, and shopping malls. Also that year, Orkin Termite and Pest Control division, after four years of development work, became the first business in its field to employ a foam termiticide. The pest control division, seeking ways to develop low-cost sales leads, also introduced a toll-free phone line--offering free termite inspections--in conjunction with its Exterminator commercials. In 1990, RPS launched a new automated alarm monitoring system and introduced the Rollins' System VI and the hardwired Vista LX System. The System VI, consisting of a network of alarm sensors and devices communicating directly with one of the company's three, 24-hour alarm monitoring centers, featured one-touch system activation, multiple zone security, and house lighting controls while the Vista LX system combined hardwired and wireless features.
In 1991, O. Wayne Rollins died unexpectedly after entering a hospital for a pacemaker implant. A near-billionaire and one of Florida's largest landowners and biggest cattle barons, Rollins had an estimated net worth of $930 million and had been one of Atlanta's most generous philanthropists. Randall Rollins succeeded his father as chairperson and chief executive while Gary Rollins remained president.
In 1991, the company launched a "Zero Pest" guarantee designed to attract premium commercial pest control accounts from sources such as upscale restaurants and major hotels as well as to complement the company's toll-free inspection hotline, which was generating increasing numbers of residential sales leads. In 1991, RPS introduced its Quality-Plus system, targeting the middle-income family and small business markets, and the following year the security division expanded its cross-marketing programs with other Rollins operations and opened new commercial offices. In 1991, Orkin Plantscaping acquired operations in Dallas, Nashville, and Denver and the following year purchased operations in Portland, San Diego, and Seattle, as it became the second largest plantscaping concern in the country. In 1992, with increased sales generated by three of its four divisions, Rollins' revenues rose more than $50 million and climbed above $500 million for the first time&mdashø $528 million--while net income rose to $38 million.
While Rollins pest control, security, and plantscaping services were growing during the early 1990s, Orkin Lawn Care continued to struggle, resulting in further departures from unprofitable markets. In 1991, Orkin Lawn Care abandoned California and the following year bowed out of parts of the Northeast and Midwest. A slowing of industry growth and an increase in competition caused the lawn care operation to boost its prices and redirect marketing activities to focus on direct sales and forced the operation to retreat from some of its territory. By 1993, the lawn care division had been pared back to a 32-branch area, largely in territory familiar to Rollins: the Southeast and the sunbelt region.
In 1993, Orkin Plantscaping, then serving 16 states, opened a new Dallas distribution center to consolidate purchasing, warehousing, and distribution of plants and supplies. Also that year, Orkin Pest Control introduced a 24-hour hotline and launched a new agribusiness service designed to help dairy farmers in the control of the common fly. In September 1993, the Smithsonian National Museum of Natural History's insect zoo was renamed the O. Orkin Insect Zoo after the company donated $500,000 for its expansion and renovation. Taking aiming at its core residential market, RPS introduced a mid-priced security system product, Protector. Moreover, Orkin Lawn Care introduced its Total Lawn Care (TLC) service, an expanded all-inclusive lawn service, and began a training school for its lawn care technicians and managers. For 1993, Rollins--for the seventh consecutive year--was ranked by Forbes as the nation's best services company, as revenues rose to more than $575 million and net income increased to $44.5 million, marking the company's fourth consecutive year recording double-digit earnings increases.
Rollins, Inc. moved into the mid-1990s with the Rollins family owning in excess of 41 percent of the company's common stock and occupying three of the company's seven director seats. The Orkin Pest Control division continued to pace Rollins' revenues and earnings and had only one national competitor in the fragmented and growing near $4 billion pest control industry, which was still in the process of slowly consolidating. In looking to the future, Rollins anticipated increased acquisition activity--which had slowed considerably during the late 1980s and early 1990s due to high asking prices--particularly in the area of local and regional pest control operations and possibly those which could extend operations into Canada and Europe. Rollins Protective Services, generating about ten percent of the company's revenues, appeared to be gaining momentum as it increased cross-marketing programs with other company divisions and expanded its product line in both residential and commercial market segments. Rollins was also hoping that its plantscaping operation, generating about five percent of Rollins' annual sales, could become the first national concern of its kind and that the company's determination to continue in the lawn care business, generating about five percent of Rollins' revenues, would eventually become profitable. With continued attention to customer and employee retention paying dividends as the company neared the mid-decade mark, Rollins appeared to have sound reasons to believe it could reach its goal of becoming a billion-dollar company by the year 2000.
OVERALL
Beta: 0.49
Market Cap (Mil.): $3,037.01
Shares Outstanding (Mil.): 147.43
Annual Dividend: 0.28
Yield (%): 1.36
FINANCIALS
ROL Industry Sector
P/E (TTM): 33.47 16.22 18.80
EPS (TTM): 7.13 -- --
ROI: 25.55 5.40 4.19
ROE: 31.79 8.21 7.33
Statistics:
Public Company
Incorporated: 1948 as Rollins Broadcasting, Inc.
Employees: 10,000
Sales: $575.8 million
Stock Exchanges: New York Pacific Philadelphia Chicago Boston
SICs: 7342 Disinfecting & Pest Control Services; 7382 Security Systems Services; 0782 Lawn & Garden Services; 0781 Landscape Counselling & Planning; 7389 Business Services, Not Elsewhere Classified; 5992 Florists; 5191 Farm Supplies
Name Age Since Current Position
R. Randall Rollins 79 2001 Chairman of the Board
Gary Rollins 66 2001 President, Chief Executive Officer, Chief Operating Officer, Director
Harry Cynkus 61 2010 Chief Financial Officer, Senior Vice President, Treasurer
Rob Crigler 2011 Vice President - Global Digital Strategy and Integrated Marketing
Eugene Iarocci 64 2011 Vice President
Bob Wanzer 57 2011 Vice President
John Wilson 53 2010 Vice President
Thomas Luczynski 54 2010 Corporate Secretary
Wilton Looney 91 1975 Independent Director
Bill Dismuke 74 1984 Independent Director
Henry Tippie 84 1974 Independent Presiding Director
James Williams 77 1978 Independent Director
Thomas Lawley 64 2006 Independent Director
Larry Prince 72 2009 Independent Director
Address:
2170 Piedmont Road N.E.
Atlanta, Georgia 30324
U.S.A.
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