Apple Inc. (NASDAQ: AAPL; NYSE: AAPL; previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari internet browser; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores[4] in ten countries,[5] and an online store where hardware and software products are sold.[6] As of May 2010, Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft.[7]
Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,[8] the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007,[9] to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.[10] As of September 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide[2] and had worldwide annual sales of $65.23 billion.[2]
For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.[11] Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010.[12][13][14] The company has also received widespread criticism for its contractors' labor, environmental, and business practices.[15][16]
Apple Inc. (Apple), incorporated on January 3, 1977, designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings. The Company sells its products globally through its retail stores, online stores, and direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In addition, the Company sells a range of third-party Mac, iPhone, iPad and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals, through its online and retail stores. The Company sells to consumer, small and mid-sized business (SMB), education, enterprise, government and creative markets. As of September 25, 2010, the Company had opened a total of 317 retail stores, including 233 stores in the United States and 84 stores internationally.
The Company has designed a range of products, services and programs to address the needs of education customers, including individual laptop programs and education road shows. In addition, the Company supports mobile learning and real-time distribution and accessibility of education related materials through iTunes U, which allows students and teachers to share and distribute educational media directly through their computers and mobile communication and media devices. The Company sells its products to the education market through its direct sales force, select third-party resellers and its online and retail stores. The Company also sells its hardware and software products to customers in enterprise, government and creative markets. In addition to consumer, SMB, education, enterprise, government and creative markets, the Company provides hardware and software products and solutions for customers in the information technology and scientific markets.
The Company operates in five segments: Americas, Europe, Japan, Asia-Pacific and Retail. The Americas segment includes both North and South America. The Europe segment includes European countries, as well as the Middle East and Africa. The Asia-Pacific segment includes Australia and Asia, but does not include Japan. The Retail segment operates Apple-owned retail stores in the United States and in international markets. The Company offers a range of personal computing products, mobile communication and media devices, and portable digital music players, as well as a range of related software, services, peripherals, networking solutions and various third-party hardware and software products. In addition, the Company offers its own software products, including Mac OS X, the Company’s operating system software for the Macintosh (Mac); iOS, the Company’s mobile operating system; server software and application software for consumer, education, and business customers. AppleCare offers a range of support options for the Company’s customers. These options include assistance that is built into software products, printed and electronic product manuals, online support, including product information, as well as technical assistance, and the AppleCare Protection Plan (APP). APP is a fee-based service that includes two to three years of phone support and hardware repairs, dedicated Web-based support resources, and user diagnostic tools.
Mac Hardware Products
The Company offers a range of personal computing products, including desktop and portable computers, Xserve servers, related devices and peripherals, and third-party hardware products. The Company’s Mac desktop and portable systems feature Intel microprocessors; its Mac OS X Version 10.6 Snow Leopard (Mac OS X Snow Leopard) operating system and the iLife suite of software for creation and management of digital photography, music, movies, digital versatile discs (DVDs) and Websites.
The Company’s desktop computers include iMac, Mac Pro and Mac mini. The iMac desktop computer is an all-in-one design that incorporates a display, processor, graphics card, hard drive, optical drive, memory and other components inside a single enclosure. The Mac mini is a desktop computer in a compact enclosure. The Company’s portable computers include MacBook, MacBook Pro and MacBook Air. MacBook is a portable computer designed for consumer and education users. MacBook Pro is a portable computer designed for professionals and consumers. MacBook Air is a ultra-slim notebook computer designed for professionals and consumers. iTunes digital music management software (iTunes) is an application for playing, downloading, and organizing digital audio and video files and is available for both Mac and Windows-based computers. iTunes 10 features Ping, a music-oriented social network, AirPlay wireless music playback, Genius Mixes, Home Sharing, and improved syncing functionality with the Company’s mobile communication and media devices.
iTunes is integrated with the iTunes Store, a service that allows customers to find, purchase, rent, and download third-party digital music, audio books, music videos, short films, television shows, movies, podcasts, games, and other applications. The iTunes Store includes the Company’s App Store and iBookstore. The App Store allows customers to discover and download third-party applications. Customers can access the App Store through either a Mac or Windows-based computer or wirelessly through an iPhone, iPad or iPod touch. The iBookstore is accessed through the iBooks application on an iPhone, iPad or iPod touch. iPhone combines a mobile phone, iPod with touch controls, and an Internet communications device in a single handheld product. iPhone features desktop-class e-mail, Web browsing, searching and maps and is compatible with both Macs and Windows-based computers. iPhone allows customers to access the iTunes Store to download audio and video files, as well as a range of other digital content and applications. In June 2010, the Company introduced the iPhone 4 featuring FaceTime video calling, Retina display, a 5 megapixel camera with light emitting diode (LED) flash and front facing camera, video recording, Apple’s A4 processor and a three-axis gyroscope.
In January 2010, the Company introduced iPad, a multi-purpose mobile device for browsing the Web, reading and sending e-mail, viewing photos, watching videos, listening to music, playing games, reading e-books and more. iPad allows customers to access the iTunes Store to download audio and video files. The Company’s iPod line of portable digital music and media players is consisted of iPod touch, iPod nano, iPod shuffle and iPod classic. In addition to the Company’s own iPod accessories, third-party iPod compatible products are available, either through the Company’s online and retail stores or from third parties. The iPod touch is a flash-memory-based iPod with a widescreen display and a Multi-Touch user interface.
The Company’s iPod touch, introduced in September 2010, includes features, such as a Retina display, FaceTime video calling, high definition video recording and Game Center. iPod touch allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content and applications. The Company’s latest iPod nano, introduced in September 2010, is a flash-memory-based iPod that has been redesigned to feature the Company’s Multi-Touch interface allowing customers to navigate their music collection by tapping or swiping the display. iPod shuffle, which was updated in September 2010, is a flash-memory-based iPod that features a clickable control pad to control music playback and VoiceOver technology. The iPod classic is a hard-drive based portable digital music and video player.
Displays & Peripheral Products
The Company manufactures the Apple Cinema High Definition Display and sells a range of Apple-branded and third-party Mac-compatible peripheral products, including printers, storage devices, computer memory, digital video and still cameras, and various other computing products and supplies. Apple TV is a device that allows customers to rent and watch movies and television shows on their television. Content from Netflix, YouTube, Flickr and MobileMe, as well as music, photos and videos from a Mac or Windows-based computer can also be wirelessly streamed to a television through Apple TV.
Software Products and Computer Technologies
The Company offers a range of software products for consumer, SMB, education, enterprise, government and creative customers, including the Company’s Mac OS X and iOS operating system software; server software and related solutions; professional application software, and consumer, education and business oriented application software.
Mac OS X is built on an open-source Uniplexed Information and Computing System (UNIX)-based foundation. Mac OS X Snow Leopard features upgraded speed and performance and includes a version of QuickTime X, support for Microsoft Exchange Server 2007 and VoiceOver integration with the Multi-Touch trackpad. Mac OS X offers Stacks; Finder that lets users quickly browse and share files between multiple Macs; Quick Look, a way to see files without opening an application; Spaces, a feature used to create groups of applications and switch between them; and Time Machine, a way to automatically back up all of the contents of a Mac. iOS is the Company’s mobile operating system that serves as the foundation for iPhone, iPad and iPod touch. In June 2010, the Company launched iOS 4, the Company’s mobile operating system. iOS 4 allows customers to move between applications, folders to organize and access applications, a unified mail inbox, support for the iAd mobile advertising platform, and the iBooks reader and iBookstore. The iAd mobile advertising platform provides media advertisements.
iLife ’11 is the version of the Company’s consumer-oriented digital lifestyle application suite included with all Mac computers. iLife features iPhoto, iMovie, iDVD, GarageBand, and iWeb. iPhoto is the Company’s consumer-oriented digital photo software application and iMovie is the Company’s consumer-oriented digital video editing software application. iDVD enables customers to turn iMovie files, QuickTime files, and digital pictures into interactive DVDs. GarageBand allows customers to play, record and create music. iWeb allows customers to create online photo albums, blogs and podcasts, and to customize Websites using editing tools.
iWork ’09 is the version of the Company’s integrated productivity suite designed to help users create, present, and publish documents, presentations, and spreadsheets. iWork ’09 includes updates to Pages ’09 for word processing and page layout, Keynote ’09 for presentations, and Numbers ’09 for spreadsheets. In January 2010, the Company also introduced a new version of iWork for iPad, a productivity suite, including versions of Pages, Keynote and Numbers designed for Multi-Touch. The Company also sells other application software, including Final Cut Studio, Final Cut Express, Final Cut Server, Logic Studio, Logic Express 9, Logic Studio Pro, and its FileMaker Pro database software.
Internet Software and Services
The Company is focused on delivering integration with and access to the Internet throughout the Company’s products and services. Safari 5 is the version of the Company’s Web browser that is compatible with Macs and Windows-based computers. MobileMe is an annual subscription-based suite of Internet services that delivers e-mail, contacts and calendars to and from native applications on iPhone, iPad, iPod touch, Macs, and Windows-based computers.
OVERALL
Beta: 1.36
Market Cap (Mil.): $323,784.31
Shares Outstanding (Mil.): 924.75
Annual Dividend: --
Yield (%): --
FINANCIALS
AAPL.O Industry Sector
P/E (TTM): 16.69 11.94 18.54
EPS (TTM): 78.02 -- --
ROI: 33.88 16.31 15.41
ROE: 38.78 18.13 16.87
tatistics:
Public Company
Incorporated: 1959 as Frederick Packing Company
Employees: 4,274
Sales: $955.8 million (1997)
Stock Exchanges: NASDAQ
SICs: 2011 Meat Packing Plants; 2013 Sausages & Other Prepared Meats
Name Age Since Current Position
Jobs, Steven 56 2009 Chief Executive Officer, Director
Oppenheimer, Peter 48 Chief Financial Officer, Senior Vice President
Cook, Timothy 50 2005 Chief Operating Officer
Sewell, D. Bruce 52 2009 Senior Vice President, General Counsel, Secretary
Schiller, Philip 50 1997 Senior Vice President - Worldwide Product Marketing
Johnson, Ronald 52 2000 Senior Vice President - Retail
Forstall, Scott 42 2008 Senior Vice President - iPhone Software Engineering and Platform Experience
Mansfield, Robert 50 2008 Senior Vice President - Hardware Engineering
Williams, Jeffrey 47 2010 Senior Vice President - Operations
Federighi, Craig 34 2011 Senior Vice President - Software Engineering
Levinson, Arthur 61 Independent Co-Lead Director
Jung, Andrea 52 Independent Co-Lead Director
Campbell, William 70 1997 Independent Director
Drexler, Millard 66 1999 Independent Director
Gore, Albert 62 2003 Independent Director
Sugar, Ronald 62 2010 Independent Director
COMPANY ADDRESS
Apple Inc
1 Infinite Loop
Cupertino CA 95014
Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,[8] the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007,[9] to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.[10] As of September 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide[2] and had worldwide annual sales of $65.23 billion.[2]
For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.[11] Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010.[12][13][14] The company has also received widespread criticism for its contractors' labor, environmental, and business practices.[15][16]
Apple Inc. (Apple), incorporated on January 3, 1977, designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings. The Company sells its products globally through its retail stores, online stores, and direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In addition, the Company sells a range of third-party Mac, iPhone, iPad and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals, through its online and retail stores. The Company sells to consumer, small and mid-sized business (SMB), education, enterprise, government and creative markets. As of September 25, 2010, the Company had opened a total of 317 retail stores, including 233 stores in the United States and 84 stores internationally.
The Company has designed a range of products, services and programs to address the needs of education customers, including individual laptop programs and education road shows. In addition, the Company supports mobile learning and real-time distribution and accessibility of education related materials through iTunes U, which allows students and teachers to share and distribute educational media directly through their computers and mobile communication and media devices. The Company sells its products to the education market through its direct sales force, select third-party resellers and its online and retail stores. The Company also sells its hardware and software products to customers in enterprise, government and creative markets. In addition to consumer, SMB, education, enterprise, government and creative markets, the Company provides hardware and software products and solutions for customers in the information technology and scientific markets.
The Company operates in five segments: Americas, Europe, Japan, Asia-Pacific and Retail. The Americas segment includes both North and South America. The Europe segment includes European countries, as well as the Middle East and Africa. The Asia-Pacific segment includes Australia and Asia, but does not include Japan. The Retail segment operates Apple-owned retail stores in the United States and in international markets. The Company offers a range of personal computing products, mobile communication and media devices, and portable digital music players, as well as a range of related software, services, peripherals, networking solutions and various third-party hardware and software products. In addition, the Company offers its own software products, including Mac OS X, the Company’s operating system software for the Macintosh (Mac); iOS, the Company’s mobile operating system; server software and application software for consumer, education, and business customers. AppleCare offers a range of support options for the Company’s customers. These options include assistance that is built into software products, printed and electronic product manuals, online support, including product information, as well as technical assistance, and the AppleCare Protection Plan (APP). APP is a fee-based service that includes two to three years of phone support and hardware repairs, dedicated Web-based support resources, and user diagnostic tools.
Mac Hardware Products
The Company offers a range of personal computing products, including desktop and portable computers, Xserve servers, related devices and peripherals, and third-party hardware products. The Company’s Mac desktop and portable systems feature Intel microprocessors; its Mac OS X Version 10.6 Snow Leopard (Mac OS X Snow Leopard) operating system and the iLife suite of software for creation and management of digital photography, music, movies, digital versatile discs (DVDs) and Websites.
The Company’s desktop computers include iMac, Mac Pro and Mac mini. The iMac desktop computer is an all-in-one design that incorporates a display, processor, graphics card, hard drive, optical drive, memory and other components inside a single enclosure. The Mac mini is a desktop computer in a compact enclosure. The Company’s portable computers include MacBook, MacBook Pro and MacBook Air. MacBook is a portable computer designed for consumer and education users. MacBook Pro is a portable computer designed for professionals and consumers. MacBook Air is a ultra-slim notebook computer designed for professionals and consumers. iTunes digital music management software (iTunes) is an application for playing, downloading, and organizing digital audio and video files and is available for both Mac and Windows-based computers. iTunes 10 features Ping, a music-oriented social network, AirPlay wireless music playback, Genius Mixes, Home Sharing, and improved syncing functionality with the Company’s mobile communication and media devices.
iTunes is integrated with the iTunes Store, a service that allows customers to find, purchase, rent, and download third-party digital music, audio books, music videos, short films, television shows, movies, podcasts, games, and other applications. The iTunes Store includes the Company’s App Store and iBookstore. The App Store allows customers to discover and download third-party applications. Customers can access the App Store through either a Mac or Windows-based computer or wirelessly through an iPhone, iPad or iPod touch. The iBookstore is accessed through the iBooks application on an iPhone, iPad or iPod touch. iPhone combines a mobile phone, iPod with touch controls, and an Internet communications device in a single handheld product. iPhone features desktop-class e-mail, Web browsing, searching and maps and is compatible with both Macs and Windows-based computers. iPhone allows customers to access the iTunes Store to download audio and video files, as well as a range of other digital content and applications. In June 2010, the Company introduced the iPhone 4 featuring FaceTime video calling, Retina display, a 5 megapixel camera with light emitting diode (LED) flash and front facing camera, video recording, Apple’s A4 processor and a three-axis gyroscope.
In January 2010, the Company introduced iPad, a multi-purpose mobile device for browsing the Web, reading and sending e-mail, viewing photos, watching videos, listening to music, playing games, reading e-books and more. iPad allows customers to access the iTunes Store to download audio and video files. The Company’s iPod line of portable digital music and media players is consisted of iPod touch, iPod nano, iPod shuffle and iPod classic. In addition to the Company’s own iPod accessories, third-party iPod compatible products are available, either through the Company’s online and retail stores or from third parties. The iPod touch is a flash-memory-based iPod with a widescreen display and a Multi-Touch user interface.
The Company’s iPod touch, introduced in September 2010, includes features, such as a Retina display, FaceTime video calling, high definition video recording and Game Center. iPod touch allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content and applications. The Company’s latest iPod nano, introduced in September 2010, is a flash-memory-based iPod that has been redesigned to feature the Company’s Multi-Touch interface allowing customers to navigate their music collection by tapping or swiping the display. iPod shuffle, which was updated in September 2010, is a flash-memory-based iPod that features a clickable control pad to control music playback and VoiceOver technology. The iPod classic is a hard-drive based portable digital music and video player.
Displays & Peripheral Products
The Company manufactures the Apple Cinema High Definition Display and sells a range of Apple-branded and third-party Mac-compatible peripheral products, including printers, storage devices, computer memory, digital video and still cameras, and various other computing products and supplies. Apple TV is a device that allows customers to rent and watch movies and television shows on their television. Content from Netflix, YouTube, Flickr and MobileMe, as well as music, photos and videos from a Mac or Windows-based computer can also be wirelessly streamed to a television through Apple TV.
Software Products and Computer Technologies
The Company offers a range of software products for consumer, SMB, education, enterprise, government and creative customers, including the Company’s Mac OS X and iOS operating system software; server software and related solutions; professional application software, and consumer, education and business oriented application software.
Mac OS X is built on an open-source Uniplexed Information and Computing System (UNIX)-based foundation. Mac OS X Snow Leopard features upgraded speed and performance and includes a version of QuickTime X, support for Microsoft Exchange Server 2007 and VoiceOver integration with the Multi-Touch trackpad. Mac OS X offers Stacks; Finder that lets users quickly browse and share files between multiple Macs; Quick Look, a way to see files without opening an application; Spaces, a feature used to create groups of applications and switch between them; and Time Machine, a way to automatically back up all of the contents of a Mac. iOS is the Company’s mobile operating system that serves as the foundation for iPhone, iPad and iPod touch. In June 2010, the Company launched iOS 4, the Company’s mobile operating system. iOS 4 allows customers to move between applications, folders to organize and access applications, a unified mail inbox, support for the iAd mobile advertising platform, and the iBooks reader and iBookstore. The iAd mobile advertising platform provides media advertisements.
iLife ’11 is the version of the Company’s consumer-oriented digital lifestyle application suite included with all Mac computers. iLife features iPhoto, iMovie, iDVD, GarageBand, and iWeb. iPhoto is the Company’s consumer-oriented digital photo software application and iMovie is the Company’s consumer-oriented digital video editing software application. iDVD enables customers to turn iMovie files, QuickTime files, and digital pictures into interactive DVDs. GarageBand allows customers to play, record and create music. iWeb allows customers to create online photo albums, blogs and podcasts, and to customize Websites using editing tools.
iWork ’09 is the version of the Company’s integrated productivity suite designed to help users create, present, and publish documents, presentations, and spreadsheets. iWork ’09 includes updates to Pages ’09 for word processing and page layout, Keynote ’09 for presentations, and Numbers ’09 for spreadsheets. In January 2010, the Company also introduced a new version of iWork for iPad, a productivity suite, including versions of Pages, Keynote and Numbers designed for Multi-Touch. The Company also sells other application software, including Final Cut Studio, Final Cut Express, Final Cut Server, Logic Studio, Logic Express 9, Logic Studio Pro, and its FileMaker Pro database software.
Internet Software and Services
The Company is focused on delivering integration with and access to the Internet throughout the Company’s products and services. Safari 5 is the version of the Company’s Web browser that is compatible with Macs and Windows-based computers. MobileMe is an annual subscription-based suite of Internet services that delivers e-mail, contacts and calendars to and from native applications on iPhone, iPad, iPod touch, Macs, and Windows-based computers.
OVERALL
Beta: 1.36
Market Cap (Mil.): $323,784.31
Shares Outstanding (Mil.): 924.75
Annual Dividend: --
Yield (%): --
FINANCIALS
AAPL.O Industry Sector
P/E (TTM): 16.69 11.94 18.54
EPS (TTM): 78.02 -- --
ROI: 33.88 16.31 15.41
ROE: 38.78 18.13 16.87
tatistics:
Public Company
Incorporated: 1959 as Frederick Packing Company
Employees: 4,274
Sales: $955.8 million (1997)
Stock Exchanges: NASDAQ
SICs: 2011 Meat Packing Plants; 2013 Sausages & Other Prepared Meats
Name Age Since Current Position
Jobs, Steven 56 2009 Chief Executive Officer, Director
Oppenheimer, Peter 48 Chief Financial Officer, Senior Vice President
Cook, Timothy 50 2005 Chief Operating Officer
Sewell, D. Bruce 52 2009 Senior Vice President, General Counsel, Secretary
Schiller, Philip 50 1997 Senior Vice President - Worldwide Product Marketing
Johnson, Ronald 52 2000 Senior Vice President - Retail
Forstall, Scott 42 2008 Senior Vice President - iPhone Software Engineering and Platform Experience
Mansfield, Robert 50 2008 Senior Vice President - Hardware Engineering
Williams, Jeffrey 47 2010 Senior Vice President - Operations
Federighi, Craig 34 2011 Senior Vice President - Software Engineering
Levinson, Arthur 61 Independent Co-Lead Director
Jung, Andrea 52 Independent Co-Lead Director
Campbell, William 70 1997 Independent Director
Drexler, Millard 66 1999 Independent Director
Gore, Albert 62 2003 Independent Director
Sugar, Ronald 62 2010 Independent Director
COMPANY ADDRESS
Apple Inc
1 Infinite Loop
Cupertino CA 95014