Description
It describes analysis of Club Mahindra company. It includes, SWOT analysis of tourism industry in India, SWOT analysis of Club Mahindra, product portfolio of club mahindra.
Company Analysis
Mahindra Holidays & Resorts India Ltd.
Swapnil P. Khairnar PGDBM-46
Industry Analysis
Tourism and hospitality industry ? Third largest foreign exchange earner and accounts for 5.9 % of GDP ? World travel and tourism council (WTTC) has named India and China as fastest growing tourism industries ? Hotel and hospitality Industry comprises major part of it
?
Major Players
SWOT Analysis
•
?
? ?
Strengths
Fastest growing industry Providing employment to about 4.8 million FDI Five year tax holiday
•
?
? ?
Weakness
Poor Domestic infrastructure Prevailing Socio-economic and political conditions Environmental concerns
?
•
?
Opportunities
According to WTTC, India is likely to generate $121.4 bn economic activity by 2015
•
•
Threats
Entry of global major players like Hilton
Company Description
Mahindra Holidays and Resorts India (MHRIL) is a leading leisure hospitality provider in India ? Part of the infrastructure sector of the Mahindra Group ? Provides family holidays primarily though vacation ownership memberships
?
?
Club Mahindra is the flagship product which started in 1997 Currently serving 125,169 members
?
?
Pioneer of vacation ownership in India and is currently a market leader in that segment Company has 35 resorts across hill stations, beaches, backwaters, wildlife, forts and heritage, as well as international destinations.
?
Resorts
Product portfolio
Milestones
? ? ? ?
?
? ? ?
Ecotel Certification for Coorg & Goa “Club Mahindra Holidays”: Superbrand2009 10 RCI Gold Crown Resorts including Munnar and Goa for 10 consecutive years Avaya Global Connect Customer Responsiveness Award, 2007 Ranked 150 in Business Today BT Top 500 (2009) One of Best performing Global IPO by Wall street Journal (lone Indian IPO) Food Hygiene Certification of International Standard from “Branch Hygiene Code” of Netherlands ISO: 9001 certification awarded to the Member Relations Department
Key Persons
?
?
?
?
? ?
Mr. A K Nanda, Chairman Mr. Rajiv Sawhney, Managing Director & CEO Mr. Cyrus J Guzder Mr. U Y Phadke Ms. Rama Bijapurkar Mr. Sridar A Iyengar
Subsidiaries
Mahindra Hotels and Residences India Limited ? Mahindra Holidays and Resorts USA Inc. ? MHR Hotel Management GmbH, Austria ? Heritage Bird (M) Sdn Bhd and BAH Hotelanlagen AG, Malaysia
?
Company performance
Performance (cont.)
? ?
?
?
At the end of last year company has 35 resorts Reached an agreement with Gujrat government and will build seven new club Mahindra resorts with approx. investment of 210 crores Company is expanding its holiday offerings to various segments to steadily move towards dominance in the market Total income grew at 3.4 per cent from Rs.51,637 lakh in 2009-10 to Rs.53,416 lakh in 2010-11
Financial performance
Total Income (in cr.)
600 500 400 300 200 100 0
FY05 FY06 FY07 FY08 FY09 FY10
FY11
SWOT Analysis
•
?
Strengths:
Has strong percentage of Mahindra group which is among top 10 industrial houses in India Continuous growth in the membership
•
?
Weakness:
Not enough resorts available to service all the members simultaneously Industry facing loss of consumer confidence
?
?
•
?
Opportunities:
Big untapped market available especially middle class people Introduction of new brands and offers as per the growing requirement
•
?
Threats:
High competition from established brands like country club, sterling holidays Competition from small local hotels and resort owners
?
?
Key strategies
?
Intensify the service offerings, by increasing the distribution network and growing the number of resorts across India Diversification into new offerings and different segments and into new businesses related to its main business Leverage on existing brands and build new brands Expand operations into new international markets Continue to build the desirability of resort experience
?
? ? ?
THANK YOU
doc_457125195.pptx
It describes analysis of Club Mahindra company. It includes, SWOT analysis of tourism industry in India, SWOT analysis of Club Mahindra, product portfolio of club mahindra.
Company Analysis
Mahindra Holidays & Resorts India Ltd.
Swapnil P. Khairnar PGDBM-46
Industry Analysis
Tourism and hospitality industry ? Third largest foreign exchange earner and accounts for 5.9 % of GDP ? World travel and tourism council (WTTC) has named India and China as fastest growing tourism industries ? Hotel and hospitality Industry comprises major part of it
?
Major Players
SWOT Analysis
•
?
? ?
Strengths
Fastest growing industry Providing employment to about 4.8 million FDI Five year tax holiday
•
?
? ?
Weakness
Poor Domestic infrastructure Prevailing Socio-economic and political conditions Environmental concerns
?
•
?
Opportunities
According to WTTC, India is likely to generate $121.4 bn economic activity by 2015
•
•
Threats
Entry of global major players like Hilton
Company Description
Mahindra Holidays and Resorts India (MHRIL) is a leading leisure hospitality provider in India ? Part of the infrastructure sector of the Mahindra Group ? Provides family holidays primarily though vacation ownership memberships
?
?
Club Mahindra is the flagship product which started in 1997 Currently serving 125,169 members
?
?
Pioneer of vacation ownership in India and is currently a market leader in that segment Company has 35 resorts across hill stations, beaches, backwaters, wildlife, forts and heritage, as well as international destinations.
?
Resorts
Product portfolio
Milestones
? ? ? ?
?
? ? ?
Ecotel Certification for Coorg & Goa “Club Mahindra Holidays”: Superbrand2009 10 RCI Gold Crown Resorts including Munnar and Goa for 10 consecutive years Avaya Global Connect Customer Responsiveness Award, 2007 Ranked 150 in Business Today BT Top 500 (2009) One of Best performing Global IPO by Wall street Journal (lone Indian IPO) Food Hygiene Certification of International Standard from “Branch Hygiene Code” of Netherlands ISO: 9001 certification awarded to the Member Relations Department
Key Persons
?
?
?
?
? ?
Mr. A K Nanda, Chairman Mr. Rajiv Sawhney, Managing Director & CEO Mr. Cyrus J Guzder Mr. U Y Phadke Ms. Rama Bijapurkar Mr. Sridar A Iyengar
Subsidiaries
Mahindra Hotels and Residences India Limited ? Mahindra Holidays and Resorts USA Inc. ? MHR Hotel Management GmbH, Austria ? Heritage Bird (M) Sdn Bhd and BAH Hotelanlagen AG, Malaysia
?
Company performance
Performance (cont.)
? ?
?
?
At the end of last year company has 35 resorts Reached an agreement with Gujrat government and will build seven new club Mahindra resorts with approx. investment of 210 crores Company is expanding its holiday offerings to various segments to steadily move towards dominance in the market Total income grew at 3.4 per cent from Rs.51,637 lakh in 2009-10 to Rs.53,416 lakh in 2010-11
Financial performance
Total Income (in cr.)
600 500 400 300 200 100 0
FY05 FY06 FY07 FY08 FY09 FY10
FY11
SWOT Analysis
•
?
Strengths:
Has strong percentage of Mahindra group which is among top 10 industrial houses in India Continuous growth in the membership
•
?
Weakness:
Not enough resorts available to service all the members simultaneously Industry facing loss of consumer confidence
?
?
•
?
Opportunities:
Big untapped market available especially middle class people Introduction of new brands and offers as per the growing requirement
•
?
Threats:
High competition from established brands like country club, sterling holidays Competition from small local hotels and resort owners
?
?
Key strategies
?
Intensify the service offerings, by increasing the distribution network and growing the number of resorts across India Diversification into new offerings and different segments and into new businesses related to its main business Leverage on existing brands and build new brands Expand operations into new international markets Continue to build the desirability of resort experience
?
? ? ?
THANK YOU
doc_457125195.pptx