Commitment of expansion - Cadbury
With the launch of Trebor Googly, the tangy, fizzy candy, Cadbury took the market by surprise and marked the entry of Trebor into the fast growing Indian sugar confectionery market.
The extension of Googly to a Mint flavour reinforces Cadbury's commitment to establish the Trebor name as a strong player in the value added sugar confectionery market.
Nestle who initially developed their market in urban areas is now expanding in the semi-urban and rural markets.
They are providing various products at very low price.
They had polo a mint with hole and now they have the remains of the hole of polo in cachets.
Amul has been able to constantly expand in Indian market.
They have introduced Badambar and Amul crisp, Amul orange and Amul milk chocolate.
They have captured various rural markets and introduced themselves on self of almost all retailers.
With the launch of Trebor Googly, the tangy, fizzy candy, Cadbury took the market by surprise and marked the entry of Trebor into the fast growing Indian sugar confectionery market.
The extension of Googly to a Mint flavour reinforces Cadbury's commitment to establish the Trebor name as a strong player in the value added sugar confectionery market.
Nestle who initially developed their market in urban areas is now expanding in the semi-urban and rural markets.
They are providing various products at very low price.
They had polo a mint with hole and now they have the remains of the hole of polo in cachets.
Amul has been able to constantly expand in Indian market.
They have introduced Badambar and Amul crisp, Amul orange and Amul milk chocolate.
They have captured various rural markets and introduced themselves on self of almost all retailers.