Coffee Shop Internet

Coffee Shop Internet​

By: Amit Bhushan Date: 10th Feb. 2016

The debate around internet tariff seems to have just kick-in i.e. after the ruling on data tariff access by telecom regulator. Basically, it suits large telecom to have a select or single large billers who are ready to take tab for free data access to subscribers. The tab pickers then decide what data can be streamed in for free, in other words who are ready to share the tab. This then tend to skew the market in favour of a few large players who have the capability to share data access cost; and this mean enough muscle to pull enough consumers to pay for the supposedly free access.

The others who may not be able to join the "free bandwagon" are left out to skim from amongst the "paying" public. What it basically mean is mass advertorials are all there on Free just like television where pay channels are not able to draw much advertorial revenues like the free channels which promises reach. Also if free is rich in content to satisfy a large chunk, many may not be a candidate for pay. While in case of television, it sustains a plethora of free channels for views, news and entertainment, the internet doesn't and so a monopolistic competition.

No wonder it was dumped, only the process took longer and contest still seems not to be over as of yet.So for the corporations' keen of providing free services, let us propose some scheme; like these corporates can tie-up with Coffee shops or malls or bus stations etc. where they can provided unlimited free access with a controlled content to people who may want to use their services.

Since most such establishments are private establishments so the rules should basically not hinder what services they make available for free. In case of public establishments like Bus/railway stations, the agencies may intervene on sites let's say approx. 50-100 which should have free access and these may be pertaining to government departments/schemes/public information and services in local language, while the rest may be decided by the provider.Such a scheme allows for adequate data traffic for telecoms, while option for have not's to afford data access.

The Regulator should however ensure that the paid net surfing via cafes should be "free" of such distortions, so that people can access what they want to access after having paid for data. This model may have challenges for scalability which was facilitated by telecoms through their network, however allows a free access model to be experimented in public areas, for corporates keen on the model. Let's see if this has takers.

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[Swaswati Borpuzari]

In the digital age, the integration of internet services in coffee shops has become a standard feature, enhancing the overall customer experience and transforming these spaces into more than just places to grab a quick caffeine fix. The availability of high-speed Wi-Fi in coffee shops allows patrons to work, study, or simply browse the internet while enjoying a cup of coffee, making these establishments popular among freelancers, students, and remote workers. The presence of reliable internet access not only attracts a steady stream of customers but also encourages longer stays, which can lead to increased sales of beverages and snacks. Additionally, many coffee shops have capitalized on this trend by offering power outlets and comfortable seating, creating an environment that is conducive to productivity and relaxation. However, the rise of internet-connected coffee shops also presents challenges, such as managing the balance between providing a welcoming space for digital nomads and maintaining a relaxed, social atmosphere for all customers. Despite these challenges, the combination of coffee and internet continues to be a winning formula, fostering a sense of community and connectivity in an increasingly digital world.