Description
Coca-Cola company
Coca-Cola company
Coca-Cola company
03031304 ??03031313 ??
03031325 ??03031336 ???
Outline
?
About the company
?
The marketing strategy
?
Amounts of the year 2000,2003 and
2002
?
Financial information
?
Conclusion
?
Question time
About the company
About the company
(To be the global successful enterprise)
(To be the global successful enterprise)
?
The Coca-Cola Company eists to benefit and refresh
e!eryone it touches" Founded in #$$%, The Company is
the &orld's leading manufacturer, marketer, and
distributor of nonalcoholic be!erage concentrates and
syrups, used to produce nearly (00 be!erage brands"
The company)s corporate head*uarters are in Atlanta,
&ith local operations in o!er 200 countries around the
&orld"
About the company
About the company
?
+ust as many of today's successful
companies started &ith a cool idea in
a garage, Coca-Cola began as a cool
drink at a soda fountain" ,ut that &as
more than a century ago" Today's
Coca-Cola Company is one of the
most successful global companies of
all time" Through the &orld's largest
distribution system, consumers in
more than 200 countries en-oy the
Company's be!erages at a rate
eceeding # billion ser!ings each day"
About the company
?
One of our greatest
strengths lies in our ability
to conduct business on a
global scale, while
maintaining a local,
community-focused
approach. We build our
company by building
relationships - with the
consumer, with our
customers and bottlers, and
with the communities we
serve.
About the company
?
Along &ith Coca-Cola, recogni.ed as the
&orld's best-kno&n brand, the Company
markets four of the &orld's top fi!e soft
drink brands, including /iet Coke, Fanta
and 0prite, and a &ide range of other
be!erages, including diet and light soft
drinks, &aters, -uices and -uice drinks,
teas, coffees and sports drinks" 1n all, The
Coca-Cola Company sells and markets
nearly (00 brands globally"
?
The Coca-Cola Company is an 2*ual
3pportunity 2mployer that !alues the
di!ersity of its employees, customers, and
consumers"
4arketing 0trategy of Coca-Cola
Coca-Cola has been a complex part of American culture for
over a century. The product's image is loaded with over-
romanticizing, and this is an image many people have taen
deeply to heart. The Coca-Cola image is displayed on T-shirts,
hats, and collectible memorabilia. This extremely recognizable
branding is one of Coca-Cola's greatest strengths. !"n#oyed
more than $%& million times a day around the world Coca-Cola
stands as a simple, yet powerful symbol of 'uality and
en#oyment!
5hy is Coca-Cola so
successful6 3ne of the
most important factors is
its ecellent marketing
strategies"
3A and 37 0trategies of Coca-Cola
(ince a long time ago, the Coca-Cola company al&ays pursue
its 3A and 37 strategies to &in its big market *uotient" 3A
refers to8
#" Affordability 8 1t means the retail price of coca-cola should be
suitable, make sure all consumers can afford it"
2" A!ailability8 1t means that make sure the consumers can buy it
&hen they &ant to buy"
3" Acceptability8 1t means that try to make consumers like and
accept coca-cola products, and make them feel happy to buy and
drink this be!erage"
37 0trategies refer
to8
#" 7rice to 9alue 8 1t means the consumers are not
only can afford to buy coca-cola, but also can get
benefits o!er their gi!es from coca-cola products"
2" 7er!asi!eness8 1t means that make sure the
consumers can buy coca-cola products at
e!ery&here at anytime"
u can see Coca-Cola in
the any corner"
3" 7reference8 1t means that try to make the
consumers not only like and accept coca-cola
products, but also be partial to the coca-cola
brands" 4ake sure Coca-Cola is their first choice"
PROMOTION AND
ADVERTISING
Amounts of the year
2004,2003and 2002
Financial information
?
)or additional financial information about our
operating segments and geographic areas, *otes
the consolidated financial statements of this
report, incorporated herein by reference.
?
The company manufactures and sells beverage
concentrates and syrups, including fountain
syrups.
?
The company also manufacture and sell some
finished beverages, both carbonated and
noncarbonated, including certain #uice and #uice-
drin products and water products.
doc_734931848.ppt
Coca-Cola company
Coca-Cola company
Coca-Cola company
03031304 ??03031313 ??
03031325 ??03031336 ???
Outline
?
About the company
?
The marketing strategy
?
Amounts of the year 2000,2003 and
2002
?
Financial information
?
Conclusion
?
Question time
About the company
About the company
(To be the global successful enterprise)
(To be the global successful enterprise)
?
The Coca-Cola Company eists to benefit and refresh
e!eryone it touches" Founded in #$$%, The Company is
the &orld's leading manufacturer, marketer, and
distributor of nonalcoholic be!erage concentrates and
syrups, used to produce nearly (00 be!erage brands"
The company)s corporate head*uarters are in Atlanta,
&ith local operations in o!er 200 countries around the
&orld"
About the company
About the company
?
+ust as many of today's successful
companies started &ith a cool idea in
a garage, Coca-Cola began as a cool
drink at a soda fountain" ,ut that &as
more than a century ago" Today's
Coca-Cola Company is one of the
most successful global companies of
all time" Through the &orld's largest
distribution system, consumers in
more than 200 countries en-oy the
Company's be!erages at a rate
eceeding # billion ser!ings each day"
About the company
?
One of our greatest
strengths lies in our ability
to conduct business on a
global scale, while
maintaining a local,
community-focused
approach. We build our
company by building
relationships - with the
consumer, with our
customers and bottlers, and
with the communities we
serve.
About the company
?
Along &ith Coca-Cola, recogni.ed as the
&orld's best-kno&n brand, the Company
markets four of the &orld's top fi!e soft
drink brands, including /iet Coke, Fanta
and 0prite, and a &ide range of other
be!erages, including diet and light soft
drinks, &aters, -uices and -uice drinks,
teas, coffees and sports drinks" 1n all, The
Coca-Cola Company sells and markets
nearly (00 brands globally"
?
The Coca-Cola Company is an 2*ual
3pportunity 2mployer that !alues the
di!ersity of its employees, customers, and
consumers"
4arketing 0trategy of Coca-Cola
Coca-Cola has been a complex part of American culture for
over a century. The product's image is loaded with over-
romanticizing, and this is an image many people have taen
deeply to heart. The Coca-Cola image is displayed on T-shirts,
hats, and collectible memorabilia. This extremely recognizable
branding is one of Coca-Cola's greatest strengths. !"n#oyed
more than $%& million times a day around the world Coca-Cola
stands as a simple, yet powerful symbol of 'uality and
en#oyment!
5hy is Coca-Cola so
successful6 3ne of the
most important factors is
its ecellent marketing
strategies"
3A and 37 0trategies of Coca-Cola
(ince a long time ago, the Coca-Cola company al&ays pursue
its 3A and 37 strategies to &in its big market *uotient" 3A
refers to8
#" Affordability 8 1t means the retail price of coca-cola should be
suitable, make sure all consumers can afford it"
2" A!ailability8 1t means that make sure the consumers can buy it
&hen they &ant to buy"
3" Acceptability8 1t means that try to make consumers like and
accept coca-cola products, and make them feel happy to buy and
drink this be!erage"
37 0trategies refer
to8
#" 7rice to 9alue 8 1t means the consumers are not
only can afford to buy coca-cola, but also can get
benefits o!er their gi!es from coca-cola products"
2" 7er!asi!eness8 1t means that make sure the
consumers can buy coca-cola products at
e!ery&here at anytime"
u can see Coca-Cola inthe any corner"
3" 7reference8 1t means that try to make the
consumers not only like and accept coca-cola
products, but also be partial to the coca-cola
brands" 4ake sure Coca-Cola is their first choice"
PROMOTION AND
ADVERTISING
Amounts of the year
2004,2003and 2002
Financial information
?
)or additional financial information about our
operating segments and geographic areas, *otes
the consolidated financial statements of this
report, incorporated herein by reference.
?
The company manufactures and sells beverage
concentrates and syrups, including fountain
syrups.
?
The company also manufacture and sell some
finished beverages, both carbonated and
noncarbonated, including certain #uice and #uice-
drin products and water products.
doc_734931848.ppt