coca-cola

Strategic Management.

Taught By : Nitu Mam.

INDEX.

1. Introduction 2. Major Products Of Coca-Cola 3. Market Analysis 4. SWOT Analysis 5. Competition 6. Vision & Mission 9. Marketting Objective 10. Strategy 11. India Secret Formula Ban 12. Implementation 13. Evolution 14. Recommendation 15. Bibliography

Group.
Satish Bhosle Talib Memom Amit Jha Amiruddin Shaikh Dharamveer Morya Pradnesh Mandavkar Zaid Shaikh Jitesh Kalyankar Arvind Menon Monish Rathod 6 24 26 27 29 31 32 33 67 68

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Coca-Cola in major SCM implementation
Coca-Cola has gone live with the SAP BusinessObjects Supply Chain Performance Management application, which will now be rolled out to its drinks bottlers globally.

The drinks maker said in a statement that it aims to use the software to "effectively align supply chain goals with business goals, providing visibility into end-to-end supply chain processes" that "will help drive process consistency".

Russ Rodal, metrics program manager at Coca-Cola, said, “SAP BusinessObjects Supply Chain Performance Management aligns very well with the guiding principles of our project: focusing on metrics that need little manual intervention, focusing on metrics that help drive process consistency, and focusing on metrics that are in line with industry standards." Rodal said because the firm's SAP NetWeaver Business Warehouse captures significant details about business transactions, Coca-Cola can aggregate the data "on the fly in the application and not be bound by a static data model. So when the business re-organises the firm changes dashboards, not the solution configuration". The new platform will be used to drive efficiencies across a complex network of plants, bottlers, warehouses and customers, involving a multiple range of products. Coca-Cola is now planning a global rollout of the application in its bottlers network, which will help it map, manage and monitor supply chain strategy. This expansion will also enable it to have a consistent definition and common data sources for metrics across the organisation. The implementation of SAP BusinessObjects Supply Chain Performance Management was begun by ITC Infotech in July 2010. A project team of 12 experts was involved in the implementation, focusing on the supply chain, business warehouse, enterprise portal, delivery and project management. Pepsi bottling firm G&J Pepsi-Cola Bottling last week revamped its communications with a new network using HP kit, including wireless deployments at a number of factories. The firm said the new network will "improve business agility while lowering costs". G&J wanted standardised technology to reduce complexity in its.

The Evolution of the Coca-Cola Contour Bottle

This month marks the 94th anniversary of the iconic Coca-Cola coutour bottle. Now, a treasured hallmark, this single shape of packaging has achieved iconic status since its creation in 1915. The Coca-Cola logo itself is the single most recognizable brand in the world. The first bottle was designed in 1915 by the Root Glass Company. The bottle designer, Earl R. Dean and his team decided to base the bottle design on the soda's two ingredients, the coca leaf or the kola nut. Dean couldn't find any photographs of either, but became inspired by the cocoa pod, and transformed the shape of the pod into a bottle:

Dean solved this issue by decreasing the bottle's middle diameter, and today's contour shape was born:



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